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Barbara Maruno

Barbara Maruno

Account Executive

Followers of Barbara Maruno2000 followers
location of Barbara MarunoSydney, New South Wales, Australia

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  • Timeline

  • About me

    Partnerships Manager | Corporate Events | Brand Experience

  • Education

    • Parliament School of the São Paulo City Council

      2020 - 2022
      Postgraduate lato sensu studies Public Policy Analysis

    • FIA - Fundação Instituto de Administração

      2017 - 2017
      Project Management Course 9,5

    • University of Florida

      2011 - 2011
      Free Course Trends and Issues in Strategic Communication

    • Faculdade Cásper Líbero

      2003 - 2007
      Bachelor of Arts - BA Public Relations, Advertising, and Applied Communication 9,5

      Case Study - Organic Farm Producer

    • University of Sao Paulo

      2010 - 2012
      Postgraduate lato sensu studies Marketing & Communication

      Neo Quimica Study Case - Pharmaceutical

  • Experience

    • Holding Clube - Samba.Pro

      Jun 2008 - Jul 2011
      Account Executive

      - Executive Account at Samba and Banco de Eventos agencies for clients such as Abril Media, Renault and L’oreal;- Participation as an account executive in the biggest BTL cases in Brazil at the time, such as: Super Casas Bahia 2008/2009 and V.I.P Brahma space at Carnaval in RJ.

    • Grupo TV1

      Dec 2011 - Feb 2013
      Account Executive

      - Account Executive to the Boticário (beauty company); - Performance in multiplatform projects (PR, content, ATL, POP) with actions for teams of makeup artists, franchisees, press and employees.

    • People Comunicação LTDA

      Mar 2013 - Jun 2014
      Senior Account Executive

      From March 2013 to August 2013, worked with an official producers of the opening and closing of the FIFA World Cup 2014. As part of the job description, worked as an assistant to the Belgian creative team to the pre-production phase for the event. After this period, I tooked over the service of other projects and clients of the agency. Main activities performed: forums | awards | stands | relationship events Clients: FIFA |Tetra Pak |Editora Abril | Ericson | Economic value

    • Alive Events Agency

      Apr 2016 - Oct 2016
      Events Coordinator

      - Responsible for coordinating incoming new jobs;- Support the work of executive producers by preparing payment control and meeting reports;- Clients: UTAH (U.S Office of Tourism), Sunglass Hut, Victoria Police and Samsung.

    • People Comunicação

      Dec 2016 - Sept 2018
      Senior Account Manager

      Worked for clients, such as Honda, Facebook, LG, Tetra Pak, and Ericson; Planned and executed the largest event in Latin America in the finance sector for Bradesco Bank; Liaised with Mercado Livre marketplace and their clients regarding their presence in one of the biggest Tech Business Fairs in Brazil, MELIXP 2018.

    • VOQIN and BULLET

      Sept 2018 - May 2019
      Senior Account Executive Freelancer

      Senior Account Executive responsible for projects at Bullet and Voquin' for clients such as CAOA Chery; Subaru and Nestlé:- Prepare and present creative and operational proposals for corporate events such as São Paulo Motor Show and Endomarketing;- Monitoring the execution and operation of approved proposals (financial, logistical and tactical-strategic deals);- Monitoring the event to guarantee deliverable to clients and the profits for the agency.

    • HUB do Brasil

      Jun 2019 - Jan 2020
      Senior Account Executive

      Followed-up corporate events, activations and promotions from end to end for brands, such as Mastercard partners, Original Bank and Bradesco Bank; Created one of the first campaigns in Brazil to educate all small businesses and clients in touchless payments for Santander Bank.

    • Centro Universitário FMU

      Jan 2020 - Jun 2023
      University Lecturer

      Presented lectures in Communication and Public Relations disciplines; Guided students in their final essays.

    • ALMAP BBDO

      Jan 2020 - Apr 2020
      Senior Account Executive

      Account managed the Live Marketing area for client projects, such as Visa, Caixa and Hering; Presented strategies and budgets for communication projects aligned with ATL.

    • TM1 Brand Experience

      May 2021 - Mar 2022
      Senior Marketing Project Manager

      Managed projects for clients, such as Bayer, corresponding to 18% of the agency's total revenue;Monitored production projects and the customisation of the TM1 Live streaming platform for online and hybrid events. The success resulted in Meta (Instagram) selecting us to be the consulting agency for the Mexican version of Creator Week in 2022;Led direct and indirect teams for the execution of the projects presented.

    • Flare Creative Experiences

      Oct 2022 - Dec 2022
      Account Manager

      Participated in the Ferrari Tour’s 75th Anniversary to guarantee the delivery of all communication, logistics and accommodation for attendees during the entire event.

    • ANZIIF

      Jan 2023 - now
      Partnerships Manager

      Accountable for all aspects of the sponsorships of ANZIIF events and ensuring the partners are provided with value so recurring partnerships can be maintained and grown; I am also responsible for identifying new and maintaining existing corporate supporter partnerships, adding value, growing revenue and increasing engagement.

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer Staff

      Issued by SXSW Sydney on Oct 2023
      SXSW SydneyAssociated with Barbara Maruno