Amy Edwards

Experience

• 

  MediaCom

  Feb 2012 - Jun 2015

  Clients: Dell B2B, Dell Outlet & AlienwareLine Managed: 1 exec in the final year of employmentChannels: Direct display, programmatic & social mediaKPIs: ROAS, site visits (performance) brand uplift (branding)Markets: UK, DE, FR + 10 more regions across EMEAHighlights: commonwealth games campaign. Sponsorship- Telegraph, LinkedIn, Programmatic PMPs RM take over.

  • Senior Digital Planner / Buyer

    Aug 2013 - Jun 2015

  • Digital Planner/Buyer

    Feb 2012 - Jul 2013
• 

  Dentsu Aegis Network

  Jun 2015 - May 2017

  Digital Account Manager

  Clients: British Gas (80%) Thomas Cook (10%) Michael Kors (10%)Line Managed: 3 planner/buyers Channels: ProgrammaticKPIs: conversion metrics, ROASMarkets: UKHighlights: learning to strategically plan programmatic campaigns and working with data providers to innovatively profile and target audiences

• 

  Ebiquity plc

  Jun 2017 - Nov 2018

  Digital Account Manager

  Clients: Sky, Vauxhall, KFC, Toyota Lexus, Go Compare, Coke Cola, RBS, Pfizar, Asda & PlaystationChannels: Paid social, direct display, programmatic & VODKPIs: vary depending upon clientMarkets: UKBudgets: £50k - £1m per month Highlights: outside of auditing building relationships with clients to upsell various consulting or training products. Personally I found client training very rewarding

• 

  OMD EMEA

  Nov 2018 - May 2019

  Senior Digital Account Manager

  Clients: ActivisionLine Managed: 1 planner/buyers Channels: Paid social, direct display, programmatic & PPCKPIs: multipleMarkets: UK + EMEAKey projects: trafficking set up on COD launch, new systems (Prisma) training and setting new processes, QBR management for COD working closely with US

• 

  Merkle

  May 2019 - Dec 2019

  Senior Account Manager

  Clients: Cisco UK Line Managed: 1 exec and 2 account managersChannels: Paid social, programmatic & PPCKPIs: multipleMarkets: UK + working closely with Merkle DE/FRKey projects: leading 2020 yearly strategy, creating new processes in Smartsheets to reduce communication via email and housing files, assets, plans etc. all in one location for agency/client access, account & team management

• 

  Move Heal Grow

  Feb 2020 - now

  Yoga Instructor

  400 hour qualified yoga practitioner. Teaching internationally and locally in Kent. In-person group classes and 1-2-1.Online classes available through www.movehealgrow.co.uk

• 

  Blackbird Digital Marketing

  Jan 2021 - Jul 2021

  Account Manager

  Working across a variety of retail and tech clients. Managing a team of freelancers in SEO, PPC and social media campaigns.

• 

  OMD UK

  Jul 2021 - Dec 2021

  Programmatic Account Manager

  Clients: VW Group > Skoda, Audi & Porsche Line Managed: 2 senior planner/buyers & 1 execChannels: Programmatic Markets: UK Key projects: account management, planning to reporting/QBR, auditing and team management

• 

  Wavemaker

  Nov 2023 - now

  Senior Programmatic Account Manager