Jessi Link

Experience

• 

  F+W Publications

  Mar 2000 - Apr 2005

  Led in developing and managing internet marketing for 14 niche magazines including strategy, timing, offers, creative, and analysis. Managed list rental program for numerous lists and inserts. Led execution of 59 direct mail campaigns annually from list orders through lettershop approval. Negotiated pricing deals on lists; Budgeting and P/L responsibility

  • Internet Marketing Manager

    Sept 2004 - Apr 2005

  • List Coordinator

    Mar 2000 - Sept 2004
• 

  DMinSite

  May 2005 - Jun 2008

  Develop and implement strategic plans to maximize the positive impact of Search Engine Marketing, Search Engine Optimization, and use of E-Commerce Site Analytics on overall site sales and branding for 11 diverse e-commerce clients. Drove customer retention and acquisition using marketing strategies in SEO, SEM/PPC, email marketing, and website testing and improvements based on site analytics and industry trends. Project Management for all aspects of site updates including sales of products and custom projects.

  • Search Engine Marketing Analyst

    Oct 2007 - Jun 2008

  • E-Commerce Site Manager

    May 2005 - Oct 2007
• 

  Bridge Worldwide

  Jul 2008 - Jan 2010

  Search Marketing Analyst

  Planning, implementing, tracking, and analyzing search marketing programs and campaigns that include SEO and SEM.

• 

  Possible Worldwide

  Jan 2010 - May 2011

  PPC Campaign Manager
• 

  Merkle

  May 2011 - now

  • Manager, Paid Social

    Mar 2023 - now

  • Senior Search Planner

    May 2011 - Jan 2024