Julio Rangel

Experience

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  Servicios Legales y Estratégicos

  Jan 2010 - Jan 2012

  Assistant to the General Manager

  Corporate relationship to the top clients for the law firm such as American Express, Royal Caribbean Int, Caesar's Palace, RCI & Vidanta.

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  ENACTUS

  May 2012 - May 2014

  President UVM Team

  Develop Sustainable social projects with an entrepreneurial spirit.

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  Bacardi

  Jan 2014 - Jun 2014

  Supply Chain Intern

  In charge of conducting a productivity assessment at the Tultitlán plant to create a strategy for optimizing the plant resources and, concurrently, implementing Kanban in the factory.

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  Dell

  Sept 2014 - Jul 2016

  Sales Support Executive

  Analyze the financial health of large companies and government institutions for Dell Financial Services and asign risks, P&L and credit line, operate and define contracts based on risk and credit line.

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  Red Bull

  Jul 2016 - Aug 2019

  Responsible for the commercial plans of Mexico City area clients which includes the top imageand volume groups, household names hotels and mixology outlets. Budget planning to meetboth image and volume goals with a team of 2 on trade sales executives, planning and executionof festivals in the area like EDC, Trópico and Ceremonia. Build longlasting relationships with theKey opinion leadears and industry leaders. Oversaw the execution of the On-Premise strategy, including its implementation and budget management for the entire On-Premise sales team.Spearheaded a robust Route-to-Market (RTM) initiative, which established a systematic approach for meticulously tracking and reporting On-Trade data. This data was then presented on a monthly dashboard for comprehensive analysis and informed decision-making.

  • On Trade Sr Executive - Musketeer

    Jun 2017 - Aug 2019

  • On Premise Analyst

    Jul 2016 - May 2017
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  Moët Hennessy

  Aug 2019 - Aug 2023

  Responsible for the strategic planning and meticulous execution of Moët Hennessy's comprehensive brand portfolio nationwide, encompassing wines, spirits, and champagne offerings within the On-Trade Channel. My role involved overseeing a dedicated team consisting of three brand ambassadors and a Junior Executive, all working in harmony to achieve our volume, visibility, and Share of Market (SOM) objectives.Effective communication was a cornerstone of my responsibilities. I maintained constant collaboration with the On-Trade Director, regional managers, and the entire marketing team to ensure strict follow-up of the strategies crafted and develop contingency plans when needed.In addition, I took charge of budget planning and optimization for a diverse portfolio of 17 brands, including 6 champagnes, 6 spirits, 1 sparkling wine, and 4 still wines. My focus extended to the development of the On-Trade Excellence program, a forward-thinking initiative that aimed to strike a balance between volume and brand image. This program enhanced sales executives time management, aligning their efforts more effectively with our overarching objectives.I am passionate about driving brand excellence and achieving exceptional results in the dynamic world of beverage marketing and sales. Show less I led Hennessy's communication and marketing strategy, focusing on enhancing brand impact and communication to drive brand metrics. Responsibilities included creating and executing marketing plans, achieving market and volume share growth, ensuring profitability. Directed global strategy adaptation, oversaw advertising campaign development, and crafted media strategies to boost brand performance. Monitored key brand indicators, ensuring flawless planexecution, proposing alternative strategies as needed. Played a pivotal role in guiding and mentoring team members. Managed budgets, handling Profit and Loss (P&L) and Return onInvestment (ROI). Show less

  • Trade Marketing - On Trade

    Jan 2022 - Aug 2023

  • Sr. Brand Manager Hennessy

    Aug 2019 - Dec 2021