Roger Payton

Experience

• 

  Central Wisconsin Radio Group (97.9 FM, 104.9 FM)

  Mar 2000 - Jun 2002

  Assistant Program Director

  - Responsible for scheduling each broadcast day, including creating the final layout of commercials, recorded promotions, and music schedule.- Handled all of the station’s commercial traffic as it was sent to the station, converting all commercials to proper on-air formats (MP3, WAV, AIFF), and ensuring their air.- Produced audio commercial spots and promos that were aired daily.- Created backup organizing system to track all commercials that were aired, and house them.- On-Air talent for station's signature midday air shift, on 104.9 WKQH-FM. Show less

• 

  DG

  Sept 2002 - Feb 2014

  - Managed the daily commercial distribution of many major advertising agencies and brands.- Helped edit and maintain the DG video commercial library, a video asset management system that allowed easy electronic video viewing of all commercials.- Worked with McDonald’s Creative Services and their outside consultant “Seven Dials Global” to coordinate the transfer and merging of the DG McDonald’s video Catalog with their new video asset management system. - Facilitated advertising agencies commercial distribution requests and helped ensure their quality and accuracy remained at an exceptional level. - Helped train, mentor, and review new members of the order specialist department.- Created the company Power Point presentation and training course used companywide for training all new department members.- Close Captioned TV commercials for broadcast air. - Attended sales meetings with advertising agencies to promote services, assist with media distribution needs, and build stronger relationships.- Created local video end tags for clients, editing them into finished television commercials for air.- Worked with advertising agencies and post production houses in providing DG with high quality broadcast material, using video file knowledge to transcode files to any video format needed.

  • Account Manager

    May 2011 - Feb 2014

  • Order Specialist

    Jun 2006 - May 2011

  • Production Specialist

    Sept 2002 - Jun 2006
• 

  Improvised Star Trek

  Jul 2012 - May 2019

  Independent Producer (Freelance)

  Editor – (May, 2012 – January, 2014)- Audio Editor/Producer employed by “The Improvised Star Trek” producing their original work audio podcasts. "A half-hour award winning audio comedy featuring a cast of 8 veteran Chicago comedians, Improvised Star Trek is a fully produced audio epic."- Edited and mixed raw audio tracks, then added music and sound effects, to create the finished product.- Worked in Word Press to maintain company's website and personal site.- Worked on a freelance basis with the company. Show less

• 

  Extreme Reach

  Feb 2014 - now

  - Manage the digital video ad-serving business of many large national advertising agencies, as part of Extreme Reach's ad serving platform.- Help digital advertising agencies create and implement their digital advertising campaigns. Creating video tags for the agencies and helping implement the tags across the digital advertising ecosystem (Premium Publishers, Premium CTV Sites, Aggregators, and all DSP's)- Help advertising agencies setup and receive reporting on the metrics and effectiveness of their digital ad campaigns. Gather and present to them data on impression counts, quartile completions of a given ad, viewability of ads, whether an ad seen was deemed invalid or inefective, and DMA/Geo location information of customers.- Worked with many digital data management provider companies (IAS, TV Squared, White Ops, ispot.tv) implementing their companies tracking pixel into Extreme Reach video tags so that advertising agencies can receive their data. Show less - Managed the daily commercial distribution accounts of McDonald’s, along with other major advertising agencies and brands. Sent TV and radio commercials to all major broadcast networks and digital ad servers and publishers around the country.- Worked with some of the largest national advertising agencies managing their commercial trafficking accounts and serving needs, maintaining buisness relationships and renewal of client's buisness.- Helped design and maintain brands and advertising agencies digital video asset catalogs.- Used past knowledge of video and audio technical production to help advertising agencies commercial work move seamlessly to digital implementation and broadcast air.- Created detailed analytic reports on advertising metrics for major brands and advertisers and presented them to clients. Skilled in all MS Office programs (Excel, Powerpoint, Word) for this. Show less

  • Digital Video Account Manager

    Oct 2020 - now

  • Video Account Manager

    Feb 2014 - Oct 2020
• 

  Laugh Out Loud Theater

  Jan 2019 - Apr 2020

  Comedian/Performer

  Working Comedian/Ensemble Cast Member in theater's main stage improvised show.