Elia Nagaeva

Experience

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  Paulig Group

  Feb 2001 - Jan 2005

  Marketing manager

  Santa Maria and Paulig brands launched on the Russian market: Santa Maria became the market leader in premium spices and seasonings category and Paulig - in the category of ground coffee in retail.

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  Bonnier Publications

  Feb 2005 - Apr 2011

  Marketing and PR director

  Launch of new projects: Consumers festival ‘Food Show’ & Salon du Chocolate in Gostiny Dvor and Cooking school ‘Gastronom’ of 5000 listeners a year. Own programs ‘Central Gastronom’ on radio Mayak and ‘Morning menu’ on NTV.

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  СТС Медиа

  Jan 2011 - Jan 2012

  Head of Internet projects marketing group

  The concept of successful women's website with an audience of 40,000 unique users per day was created, of which 10,000 people are the target group, the total number of visits exceeded 3 million in 1.5 months.

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  Santa Maria - Part of Paulig Group

  Jan 2013 - Jan 2018

  Marketing Country Manager, Russia

  1. Developing, budgeting and implementing management strategy for 450 SKUs assortment • Based on consumer insights, new ethnic category established in federal retail chains. Best European practices adapted to meet Russian consumers’ needs. • Unique method created and implemented to achieve category growth 58%: navigation inside the store, segmentation of products and education of the consumers. 2. Management of innovations/NPD and the budget• Launch of 16 product ranges and 5 food concepts in Russia, re-launch of 380 SKUs• STRONG selling the story concept and price strategy developed together with sales team.3. Leading the project teams of more than 5 people• Functions of a full-cycle advertising agency: POSM circulation of more than 1 million, installations and design in 700 stores, consumer insights researches, organization of exhibitions, master classes and 200 tastings with chefs.• Certification and labelling system established in accordance with the Technical Regulation of Customs Union. Show less