Keren Ben Tov Sher

Keren Ben Tov Sher

Psychotechnical Diagnostician

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location of Keren Ben Tov SherIsrael

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  • Timeline

  • About me

    Director of Engineering and Site Manager | M.Sc. Industrial Engineering | Data Science

  • Education

    • Tel Aviv University

      2012 - 2016
      Bachelor of Science (B.Sc.) Industrial Engineering and Management
    • Tel Aviv University

      2015 - 2017
      Master of Science (M.Sc.) Industrial Engineering and Management 88

      Activities and Societies: Direct MSc Fast Track Student under Prof. Goren Gordon, Curiosity Lab. Focused on curiosity-driven behavior with novel information and technology.Thesis: "An Objective Tool for Assessing Curiosity – Measuring Information Collection Behavior." Python, SPSS, R, GitHub

  • Experience

    • IDF - Israel Defence Forces

      Nov 2008 - Jan 2011
      Psychotechnical Diagnostician

      Certified Interviewer specializing in initial recruit assessments and personality evaluations for the IDF, with a distinction in graduation. As a Commander, trains on interviewing and classification methods.

    • Friends of the Israel Scouts

      Dec 2011 - Sept 2012
      Delegation Instructor - the Friendship Caravan

      Delegation Director: Organized and executed 13 preparatory seminars, leading a team of 10 teens on a three-month delegation across the US West Coast

    • Man&Mind

      Feb 2013 - Apr 2014
      Workshop facilitator

      Expert Workshop Facilitator in interpersonal communication, public speaking, and team dynamics.

    • Spring Value Enhancement

      Aug 2013 - Sept 2014
      Business Consulting Analyst

      E2E retail companies consultant projects - observations, data analysis, insights, strategy, implementation and monitoring.

    • Cellebrite

      Sept 2014 - Sept 2019

      * Manage and optimize marketing campaigns with Eloqua, Oracle, and Salesforce.* Enhance metrics using reporting tools to improve delivery, open rates, and reduce opt-outs.* Develop unified marketing data centers and dashboards for ROI and campaign tracking (Tableau, QlikSense).* Lead cross-departmental (Sales Ops, Information Systems, Marketing, BI) data projects and closed-loop analytics.* Creating a centralized marketing data hub for email, SEO, PPC, events, website, and social media. Show less

      • Data Manager

        Sept 2016 - Sept 2019
      • Data Analyst

        Sept 2014 - Aug 2016
    • Tel Aviv University

      Jan 2016 - Jul 2016
      Teaching Assistant

      Taught "Methods Engineering" to second-year Industrial Engineering students, focusing on time studies, performance assessment, and work sampling.

    • Mintigo (Now Part of Anaplan)

      Sept 2019 - Feb 2020
      Senior Data Science
    • Anaplan

      Feb 2020 - now
      • Director of Engineering

        Apr 2023 - now
      • Data Science Team Leader

        Oct 2021 - Mar 2023
      • Data Analytics Team Leader

        Feb 2020 - Oct 2021
    • Baot

      Oct 2022 - now
      Core-Team member

      Leading the proactiveness group to shape community strategy for "Baot," Israel's largest network of women in research and software development.

  • Licenses & Certifications

    • Distinction Award - QlikSense Analytics Development

      Udemy
      View certificate certificate
    • Machine Learning - Stanford Online - Grade: 97.65

      Coursera
      Jan 2021
      View certificate certificate
    • A Beginner's Guide to Irrational Behavior - Grade: 92.7

      Coursera
      May 2014
      View certificate certificate
    • Cellebrite Mobile Forensics Fundamentals

      Cellebrite
      Dec 2017
  • Volunteer Experience

    • Mentor

      Issued by Forum 20-80 TAU on Oct 2020
      Forum 20-80 TAUAssociated with Keren Ben Tov Sher
    • Fellow

      Issued by StandWithUs on Nov 2013
      StandWithUsAssociated with Keren Ben Tov Sher
    • Israel Specialist at a summer camp

      Issued by The Jewish Agency for Israel on May 2011
      The Jewish Agency for IsraelAssociated with Keren Ben Tov Sher
    • Branch Coordinator - communitee volunteering year

      Issued by Hebrew Scouts Movement in Israel on Sept 2007
      Hebrew Scouts Movement in IsraelAssociated with Keren Ben Tov Sher