
Keren Ben Tov Sher
Psychotechnical Diagnostician

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About me
Director of Engineering and Site Manager | M.Sc. Industrial Engineering | Data Science
Education

Tel Aviv University
2012 - 2016Bachelor of Science (B.Sc.) Industrial Engineering and Management
Tel Aviv University
2015 - 2017Master of Science (M.Sc.) Industrial Engineering and Management 88Activities and Societies: Direct MSc Fast Track Student under Prof. Goren Gordon, Curiosity Lab. Focused on curiosity-driven behavior with novel information and technology.Thesis: "An Objective Tool for Assessing Curiosity – Measuring Information Collection Behavior." Python, SPSS, R, GitHub
Experience

IDF - Israel Defence Forces
Nov 2008 - Jan 2011Psychotechnical DiagnosticianCertified Interviewer specializing in initial recruit assessments and personality evaluations for the IDF, with a distinction in graduation. As a Commander, trains on interviewing and classification methods.

Friends of the Israel Scouts
Dec 2011 - Sept 2012Delegation Instructor - the Friendship CaravanDelegation Director: Organized and executed 13 preparatory seminars, leading a team of 10 teens on a three-month delegation across the US West Coast

Man&Mind
Feb 2013 - Apr 2014Workshop facilitatorExpert Workshop Facilitator in interpersonal communication, public speaking, and team dynamics.

Spring Value Enhancement
Aug 2013 - Sept 2014Business Consulting AnalystE2E retail companies consultant projects - observations, data analysis, insights, strategy, implementation and monitoring.

Cellebrite
Sept 2014 - Sept 2019* Manage and optimize marketing campaigns with Eloqua, Oracle, and Salesforce.* Enhance metrics using reporting tools to improve delivery, open rates, and reduce opt-outs.* Develop unified marketing data centers and dashboards for ROI and campaign tracking (Tableau, QlikSense).* Lead cross-departmental (Sales Ops, Information Systems, Marketing, BI) data projects and closed-loop analytics.* Creating a centralized marketing data hub for email, SEO, PPC, events, website, and social media. Show less
Data Manager
Sept 2016 - Sept 2019Data Analyst
Sept 2014 - Aug 2016

Tel Aviv University
Jan 2016 - Jul 2016Teaching AssistantTaught "Methods Engineering" to second-year Industrial Engineering students, focusing on time studies, performance assessment, and work sampling.
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Mintigo (Now Part of Anaplan)
Sept 2019 - Feb 2020Senior Data Science
Anaplan
Feb 2020 - nowDirector of Engineering
Apr 2023 - nowData Science Team Leader
Oct 2021 - Mar 2023Data Analytics Team Leader
Feb 2020 - Oct 2021

Baot
Oct 2022 - nowCore-Team memberLeading the proactiveness group to shape community strategy for "Baot," Israel's largest network of women in research and software development.
Licenses & Certifications
- View certificate

Distinction Award - QlikSense Analytics Development
Udemy - View certificate

Machine Learning - Stanford Online - Grade: 97.65
CourseraJan 2021 - View certificate

A Beginner's Guide to Irrational Behavior - Grade: 92.7
CourseraMay 2014 
Cellebrite Mobile Forensics Fundamentals
CellebriteDec 2017
Volunteer Experience
Mentor
Issued by Forum 20-80 TAU on Oct 2020
Associated with Keren Ben Tov SherFellow
Issued by StandWithUs on Nov 2013
Associated with Keren Ben Tov SherIsrael Specialist at a summer camp
Issued by The Jewish Agency for Israel on May 2011
Associated with Keren Ben Tov SherBranch Coordinator - communitee volunteering year
Issued by Hebrew Scouts Movement in Israel on Sept 2007
Associated with Keren Ben Tov Sher
Languages
- heHebrew
- enEnglish
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