Mariana Arruda

Experience

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  Pontifícia Universidade Católica de Campinas

  Jan 2017 - Jan 2019

  - Reportagens no site de notícias da Universidade (PUC-Campinas). - Monitoria para os alunos em horas complementares. Aluna voluntária de Extensão do projeto “Comunicação e saúde: estratégias de educomunicação no combate à arboviroses” (PUC-Campinas, 2017: responsável por criar estratégias de comunicação aos agentes de saúde da região do Satélite Iris, bairro periférico de Campinas.

  • Monitora

    Jan 2018 - Jan 2019

  • Aluna de extensão

    Jan 2017 - Dec 2017
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  Revista Residenciais

  Jan 2017 - Jan 2018

  Journalism Intern

  - Digital communication intern. Main tasks: digital content creation, digital marketing strategies, data analysis, social media and SEO.- Journalism intern at Residenciais, a magazine and news website. Main tasks: production of news,interviews, writing and editing about tourism, gastronomy, culture and technology.

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  Gracioli Comunicação

  Jan 2018 - Jun 2021

  - Journalist at Campinas Cafe, a magazine and news website: production of news, interviews, writing and editing about tourism, gastronomy, culture, technology and education; - Journalist at Z Magazine, a magazine and news website: production of news, interviews, writing and editing about beauty and fashion;- Creation of internal marketing content for B2B companies: magazines, television, radio and blog;- In charge of digital content creation for B2B and B2C companies: blog, social media, digital marketing strategies, data analysis, social media and SEO. Minder weergeven

  • Journalist

    Jan 2019 - Jun 2021

  • Journalism Intern

    Jan 2018 - Dec 2019
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  Faculdade São Leopoldo Mandic

  Jul 2021 - Jan 2022

  Journalist and PR

  I spearheaded the promotion of scientific research through a comprehensive communication approach, leveraging news dissemination, reports, and press relations. I played a pivotal role in corporate communications, where I designed and executed external communication strategies to shape positive perceptions among diverse stakeholders, including communities, government bodies, and NGOs. Collaborating closely with healthtech organizations, I successfully heightened their visibility and impact on social media platforms. My role involved fostering a favorable point of view for the entities I represented and contributing to their national and international recognition in the fields of research and health technology. Minder weergeven

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  Alfa Laval

  Feb 2022 - now

  I specialize in global digital content coordination and strategy, creating impactful social media and website content for lead generation and branding. Proficient in EpiServer, SEO, and SEM, I excel in Facebook and Google Ads using tools like Sprinkler, Meta Business, and analytics platforms. Tracking leads through CRM systems, I inform innovative strategies and content. Proficient in Adobe Photoshop and Premiere Pro, I bring creative expertise to graphic design and video production.

  • Online Communication Specialist

    Jan 2025 - now

  • Online Communication Coordinator

    Feb 2022 - Jan 2025