Matt Schafer

Experience

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  E&J Gallo Winery

  Nov 2000 - Jun 2003

  -Headed sales in Gallo’s largest geographic sales territory, generating 8,000 – 12,000 cases monthly and exceeding case goals for the final nine consecutive months in the territory.-Managed a diverse sales team of six commissionable sales representatives, including training, coaching and strategizing with four new sales representatives. Resulted in increasing overall sales by 6% and promotions of two of the new sale reps to larger territories.-Drove increased shelf, display, and promotion space by building relationships with store department management. Show less

  • District Manager

    Sept 2002 - Jun 2003

  • Sales Representative

    Nov 2000 - Sept 2002
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  Ray's Beverage

  Aug 2003 - Sept 2006

  Sales Director

  -Head Sales and Promotions manager for all retail and broad market accounts. Managed a staff of six account representatives. Developed pricing programs at independent retail accounts.-Grew sales in 9 out of 12 quarters in a declining market by re-organizing traditional sale strategies and presenting a more dynamic approach to frail accounts. Results of sales growth ranging to 107%.-Launched and promoted sixteen new brands. Strategic positioning of new brands helped exceed overall projected results by 5%.-Developed and authored merchandising manual to direct merchandiser activities while maximizing account coverage. Show less

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  Oracle

  Sept 2006 - Jun 2008

  Account Manager

  -Drove and closed sales opportunities for Oracle’s Core Technology Direct sales team.-Leveraged marketing campaigns and web-based sales tools to creatively present products against competitors for multiple wins across national accounts.-Exceeded 2007 sales goal by 29% through strategic forecasts, account strategy and planning.-Invitation to the Club Excellence award program- limited only to sales reps achieving over 120% of quota.

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  Napa Smith Brewery

  Jun 2008 - May 2011

  Western Regional Manager

  -Managed wholesalers for Bay Area, Central, and Southern California Markets. Grew sales from 1300 cases and 180 1⁄2 barrels in 2009 to 5800 cases and 1000 1⁄2 barrels in 2010.-Developed 2010 summer marketing program for the brewery. Created sales sheets to strategically present our products against competitors for distribution within accounts.-Leveraged existing beverage industry contacts to negotiate and start a distributor relationship for Napa Smith Brewery, resulting in opening over 80 net new accounts in one month. Show less

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  Craft Brew Alliance

  Jul 2011 - May 2014

  Division Sales Manager

  -Managed off-premise business for two wholesalers in San Francisco and Bay Area. Achieved growth of 11% equaling 74,725 cases sold, and 3% or 76,019 cases sold at both.-Served as key brand representative at events; ensured consumer engagement requirements were fulfilled while maintaining CBA marketing strategies.-Conducted key account management calls to regional high end grocery markets at the corporate level resulting in new distribution as well as numerous pricing programs. Grew overall sales of +60% in 2013 resulting in 1,500 incremental cases.-Worked cross functionally with distributors and national key account managers to execute monthly go-to-market strategies and execution plans for our existing portfolio as well as new product launches. Show less

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  Stone Brewing Co.

  May 2014 - Feb 2015

  National Accounts Manager

  -Delivered sales and placement growth of national grocery, drug, and c-store accounts. Focused on chains such as Safeway, Costco, BevMo, Whole Foods, Raleys, Fred Meyer, CVS and Chevron.-Hosted regular meetings in Northern California and the Pacific Northwest focusing on customer satisfaction and revenue growth. Grew territory in 2014 by +56.9% CE, focus 1 placement growth +26%, and Special Release placement growth of 79.6%.

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  Goose Island Beer Company

  Jan 2015 - Jun 2019

  - Champion wholesaler management across 17 Western U.S. states, wholesaler network comprised of 210 different distributors. Oversaw three different regions, surpassing goals by 17% for one region, and exceeding national sales volume trends for two regions.- Support the development of on and off premise account programs, execute successful distributor sales incentives, manage and track budgets, and lead business reviews with wholesalers. -Managed six direct reports, delivering YOY sales growth of +44% across vintage portfolio, top brand priority Sofie +66%-Led, mentored, supported, coached, and trained vintage sales reps to help them grow and hit all sales and distribution goals.

  • Sr. Regional Market Manager- West

    Jan 2017 - Jun 2019

  • Vintage Reverve Manager West Division

    Jan 2015 - Jan 2017
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  Phusion Projects

  Jun 2019 - Aug 2021

  Regional Sales Manager

  •• Upon joining the team, the Northwest region was -2.2% volume YTD. Ended the year flat, where the company ended the year -1.4%.• Ended 2020 with over 15 million in revenue; and 1 million cases sold. • 2020 Top regional sales manager in company in terms of distribution growth. During Pandemic year total company -2.1%, Northwest region +1.7%. Ultimately resulted in volume growth of +1.7% YOY.