Mohamed Zaky

Experience

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  Al Dana for advertising

  Apr 2001 - Jun 2013

  Studio & Production Manager

  - Created sustainable competitive branding advantages that drove business success and increased brand appeal in social, digital, and conventional media.- Built the business case and strategy for new brands, including defining their personality, structure, and creative identity.- Developed branded website messaging and content with beautiful UX/UI design.- Managed corporate events and on-ground activities.- Oversaw production steps and followed up with suppliers, including creating media plans. عرض أقل

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  Nahdi Medical Co.

  Jun 2013 - Mar 2019

  Senior Category Marketing Manager

  My Responsibilities include:- Developed division strategies for each category role by aligning with the company’s overall strategy and executing them by monitoring customer and market data as well as category performance to ensure successful implementation.- Analyzed customer loyalty data to create personalized initiatives that improved customer engagement, loyalty, and category performance.- Created an excellent Omni-Channel experience strategy to provide customers with a seamless shopping experience across various channels, whether they were shopping online, using the e-commerce platform or mobile app, or in a brick-and-mortar store.- Generated exciting social media content to drive top-of-mind awareness and engagement through proper media and marketing communication planning, as well as online media buying.- Managed the annual promotional calendar for the respective categories with the commercial and promotion team while adhering to the company’s brand equity.- Managed insurance marketing communication to position Nahdi as the preferred choice of insured customers.- Created unique in-store communication to increase awareness and enhance cross-sales performance.- Monitored performance, tracked category audits per region, and studied the impact of all marketing activities and promotion plans through constant reporting and monthly updates to ensure business growth and achievement of set KPIs. عرض أقل

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  Misr Pharmacies

  Mar 2019 - Aug 2023

  Digital Marketing Director

  My Responsibilities include:- Created a marketing strategy, built a marketing team, and established effective marketing frameworks to achieve corporate business goals.- Developed an Omnichannel experience that delivered a seamless, innovative, and consistent customer experience by:1- Developing a Magento eCommerce platform, including crafting an optimized UI/UX design that enhancing the customer’s shopping journey.2- Developing a mobile app integrated with the leading eCommerce platform.3- Managing the platform’s backend and preparing products materials to maintain daily activities and initiatives.4- Utilizing marketing automation tools across various paid media channels to acquire, retain, and nurture customers with the goal of boosting conversion rates.5- Analyzing multichannel traffic, configuring online tags in tag management systems, monitoring real-time intent data, and utilizing SEO/SEM tools to improve website indexing and ranking.6- Creating marketing campaigns and consistent digital communication to build online store brand awareness through both ATL and BTL channels.7- Enriching social media communications to increase awareness and drive engagement.- Launched and implemented a loyalty program by understanding customers’ behavior, interests, concerns, and needs to increase customer satisfaction and community loyalty.- Improved store appearance through consistent design and merchandising according to display guidelines.- Increased customer footfall by creating strong full-year thematic sales promotions. عرض أقل

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  Morecare International Trade Company

  Oct 2023 - now

  Marketing Director