Thao Le

Thao Le

Followers of Thao Le529 followers
location of Thao LeToronto, Ontario, Canada

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  • Timeline

  • About me

    MBA | Former Unilever Brand Manager

  • Education

    • Foreign Trade University, HCMC, Vietnam

      2008 - 2012
      Bachelor of International Business Management Business Administration and Management, General
    • Brock University

      2020 - 2022
      Master of Business Administration - MBA

      - Top 20% of master’s students recognized by Beta Gama Sigma – The International Business Honor Society- Top student with the highest mark in the Business English and Skills Transition Program- Shortlisted team of the Goodman Case Competition 2020

  • Experience

    • Unilever

      Jul 2012 - Mar 2016

      • Keep track and manage to drive the growth of Sunsilk brand in Vietnam with daily key marketing activities (i.e promotion, advertising, budget management, activation & event, PR, trade POSM and market research).• Connect frequently consumer and analyse market research data to enhance real target audience insight and forecast market movement to initiate non-innovation led growth projects to meet consumer demands as well as market development.• Work & manage advertising, media agencies and external activation agencies to deploy brand advertising, activation and promotion activities.• Monitor brand performance and monthly tracking, lead cross functional team on project deployment and propose action plans to achieve business target. Show less 1. Distributive Trade (July 2012 - Decemeber 2012)• Manage the personal care sales team of 10 persons to deliver sales target at distributor.• Initiate and design new working tool to support for selling process to be more convenient and effective, helping the whole personal care sales team achieve sales target by 120%.• Support Distributor team leader in topline management: promotion activities budget, market visibility, daily sales target tracking...2. Modern Trade (January 2013 - Dec 2013)• Support line manager for the first giant market opening in Vietnam (Co.opXtra firstly opened in May 2013) via leading strategic visibility in-store, opening hot promotion, brand activation...• Manage to drive the growth of ice-cream category in Coopmart to meet business target and deploy this new potential category via hot promotion mechanic, brand visibility and activation. Show less

      • Assistant Brand Manager

        Jan 2014 - Mar 2016
      • Marketing Management Trainee

        Jul 2012 - Dec 2013
    • Unilever Vietnam

      Apr 2016 - Dec 2019

      Lead the brand performance of Smile (oral care) and Professional Marketing- Develop the strategic category plan and implement 12-quarter portfolio roadmap for oral care that aligned with the global strategy and business priorities.- Manage the professional relationship with top dental hospitals and dental clinics for therapeutic brand endorsement and product recommendation.- Accelerate the brand growth via new innovation development, portfolio transformation and consumer education to brush twice per day via one of the biggest sustainable marketing campaigns (USLP), "Protecting Vietnamese Smiles". Show less

      • Senior Brand Manager - Oral Care

        Mar 2018 - Dec 2019
      • Brand Manager

        Apr 2016 - Feb 2018
    • MedNovum Canada

      Feb 2022 - Dec 2022
      Associate Brand Manager

      - Developed and executed marketing strategies and brand plans to increase the brand awareness in the Canadian market, including day-to-day management of agencies and collaboration with offshore teams.- Assisted the marketing director to develop creative assets and media plans to ensure effective marketing communication.- Planned and managed marketing budget and other resource allocation to align with business growth strategy.- Prepared monthly reports of performance versus plan and propose corrective actions. Show less

  • Licenses & Certifications

    • IELTS 8.0

      International English Certification
  • Honors & Awards

    • Awarded to Thao Le
      MMA SMARTIES Vietnam 2015 - BRONZE Award for 'Relationship Building/CRM' category THE MMA Vietnam Oct 2015
    • Awarded to Thao Le
      MMA SMARTIES Global Awards - GOLD Award for 'Mobile Social' category The Mobile Marketing Association (MMA) Sep 2015
  • Volunteer Experience

    • Coordination and translation volunteer

      Issued by Asian Indoor Games 2009 on Jan 2009
      Asian Indoor Games 2009Associated with Thao Le
    • Incoming Exchange Coordinator

      Issued by AIESEC on Jan 2009
      AIESECAssociated with Thao Le