Thao Le

Experience

• 

  Unilever

  Jul 2012 - Mar 2016

  • Keep track and manage to drive the growth of Sunsilk brand in Vietnam with daily key marketing activities (i.e promotion, advertising, budget management, activation & event, PR, trade POSM and market research).• Connect frequently consumer and analyse market research data to enhance real target audience insight and forecast market movement to initiate non-innovation led growth projects to meet consumer demands as well as market development.• Work & manage advertising, media agencies and external activation agencies to deploy brand advertising, activation and promotion activities.• Monitor brand performance and monthly tracking, lead cross functional team on project deployment and propose action plans to achieve business target. Show less 1. Distributive Trade (July 2012 - Decemeber 2012)• Manage the personal care sales team of 10 persons to deliver sales target at distributor.• Initiate and design new working tool to support for selling process to be more convenient and effective, helping the whole personal care sales team achieve sales target by 120%.• Support Distributor team leader in topline management: promotion activities budget, market visibility, daily sales target tracking...2. Modern Trade (January 2013 - Dec 2013)• Support line manager for the first giant market opening in Vietnam (Co.opXtra firstly opened in May 2013) via leading strategic visibility in-store, opening hot promotion, brand activation...• Manage to drive the growth of ice-cream category in Coopmart to meet business target and deploy this new potential category via hot promotion mechanic, brand visibility and activation. Show less

  • Assistant Brand Manager

    Jan 2014 - Mar 2016

  • Marketing Management Trainee

    Jul 2012 - Dec 2013
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  Unilever Vietnam

  Apr 2016 - Dec 2019

  Lead the brand performance of Smile (oral care) and Professional Marketing- Develop the strategic category plan and implement 12-quarter portfolio roadmap for oral care that aligned with the global strategy and business priorities.- Manage the professional relationship with top dental hospitals and dental clinics for therapeutic brand endorsement and product recommendation.- Accelerate the brand growth via new innovation development, portfolio transformation and consumer education to brush twice per day via one of the biggest sustainable marketing campaigns (USLP), "Protecting Vietnamese Smiles". Show less

  • Senior Brand Manager - Oral Care

    Mar 2018 - Dec 2019

  • Brand Manager

    Apr 2016 - Feb 2018
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  MedNovum Canada

  Feb 2022 - Dec 2022

  Associate Brand Manager

  - Developed and executed marketing strategies and brand plans to increase the brand awareness in the Canadian market, including day-to-day management of agencies and collaboration with offshore teams.- Assisted the marketing director to develop creative assets and media plans to ensure effective marketing communication.- Planned and managed marketing budget and other resource allocation to align with business growth strategy.- Prepared monthly reports of performance versus plan and propose corrective actions. Show less