Nicky Palmer

Experience

• 

  Sevenoaks District Council

  Jul 2007 - Sept 2010

  Youth Worker

  Improved leadership skills, organising sport and art-related summer activities for young people.

• 

  Institut César Langues

  Sept 2010 - Dec 2010

  General Assistant

  Created English lesson resources relating to various grammar and cultural topics. Worked on online marketing by editing the English translation of the website, writing adverts and finding websites on which to advertise.

• 

  Madame Vacances

  Dec 2010 - Jul 2011

  Trainee Receptionist

  Developed customer service skills, staying calm in the face of challenging behaviour and in high-pressure situations. Became responsible for training fellow placement students.

• 

  Ski Holiday Extras

  Sept 2011 - Sept 2012

  Management Trainee

  Line manager of Ski Holiday Extras’ sales and operations team and Madame Vacances UK´s sales and marketing team. Communication Skills: dealt with both French and English-speaking direct clients, taking and managing their reservations as well as any complaints. Helped negotiate contracts and network with suppliers. Liaised with suppliers to organise ski school lessons and transfers for our clients. Contributed to website content, social media and marketing campaigns. Training: I was responsible for training the rest of my team and keeping them motivated.Planning and Organisation: was responsible for ensuring that my team reached targets and managing my time well in order to deal with the different demands of high and low season. Show less

• 

  Madame Vacances

  Sept 2011 - Sept 2012

  UK Reservations
• 

  Greig's Grill

  Mar 2012 - Sept 2012

  Marketing

  Improved social media marketing, introducing a system of measuring metrics and experimenting with a variety of sites and methods to increase exposure.

• 

  Beacon Language Consultants

  Nov 2012 - Jul 2013

  Business English Teacher

  Working in companies including Deloitte and Management Solutions with students from B1 to C2. The majority of classes are focused on helping students to increase both their business and general English.

• 

  Windsor Idiomas

  Nov 2012 - Jul 2013

  Business English Teacher

  In-company group classes.

• 

  Four Communications

  Sept 2013 - Oct 2016

  I manage a portfolio of real estate clients including estate agents and developers based in the UK and abroad, particularly in the US and Europe. Having started at the company as a junior account executive in September 2013, I am responsible for the smooth running of my accounts from sourcing new business through planning and buying campaigns and finally campaign reporting and billing.Having previously worked in France and Spain, I have used this and my language skills as a starting point to develop an in-depth knowledge of international media particularly within Europe and key markets such as South East Asia and the Middle East. Show less

  • Senior Account Manager, Media Planning & Buying

    Mar 2016 - Oct 2016

  • Account Manager

    Mar 2015 - Feb 2016

  • Account Executive

    May 2014 - Feb 2015

  • Junior Account Executive

    Sept 2013 - Apr 2014
• 

  Mindshare

  Oct 2016 - Mar 2020

  I divide my time between a Global Account Director role within the Client Leadership team and a more specialist Digital Account Director one. In the latter, I previously worked on Marks & Spencer and now support on digital projects for Booking.com and their Employer Brand team. Key skills/responsibilities include: - Developed content, presented and supported partners to do the same at a bespoke 'Future of AV' day for Booking.com- Oversaw set-up of multi-channel digital campaign for Booking.com's Employer Brand team, ensuring data harmony across Paid Social, Programmatic and a partnership with Verizon- Managing ongoing Employer Brand campaign, development of Tableau reporting dashboard and creation of EOC report- Digital programmatic strategy for Marks & Spencer International, working with GroupM's trade desk to activate and optimise- Lead on M&S project to create a tagging strategy and then support M&S to implement it- Managed account manager and account executive Show less Promoted to Account Director while still working on JLR, in January I moved into a hybrid role, split between Client Leadership for Booking.com and Digital Specialist for Marks & Spencer. Key skills/responsibilities for Booking.com: - Supporting local markets in planning and coordinating with the centralised clients based in Amsterdam, worked closely with France, Spain, Germany, Poland and Russia- Supported in developing Booking.com's first ATL media campaign in Russia, helping to onboard local Mindshare with Booking's ways of working and vice versa- Mindshare Global lead on two OOH multimarket geo-tests. Helped shape the client brief, local Mindshare's responses and ensure that the campaigns delivered in full- Lead on data management and visualisation, support on brief and development of new Tableau dashboards- Improved finance monitoring and processes to ensure accurate and efficient billing across all markets Show less Part of the Jaguar Land Rover Client Leadership team, key skills/responsibilities included:- Coordinated day-to-day deliveries of our global network of 25+ markets- Oversaw delivery of a Monthly Media Spend Report, shared with JLR's Brand Committee, including CMO. This included analysis of any variations in spend across markets and/or nameplates- Contributed to Media Strategy Guidelines for new nameplates, including leading on E-PACE and presenting to Mindshare, Spark44 (creative agency) and JLR's global networks in tandem with counterparts at Spark44 and JLR- Managed 3 account executives- Key Mindshare point person on Formula E digital strategy, coordinating input from the Client and Creative Agency with our Paid Social and Invention (Sponsorship) teams Show less

  • Digital Account Director

    Jan 2018 - Mar 2020

  • Global Account Director

    Nov 2017 - Mar 2020

  • Global Account Manager

    Oct 2016 - Oct 2017
• 

  Mediahub UK

  Mar 2020 - now

  Having been part of the pitch team that won the FARFETCH account in Q4 2021, I lead the account for Mediahub and managed the transition and onboarding.Alongside that I am the business director on the Western Union global team, working closely with our Chief Client Officer who leads the account.

  • Business Director

    Oct 2021 - now

  • Global Account Director

    Mar 2020 - Oct 2021