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Judy Ong

Judy Ong

Design & Research

Followers of Judy Ong875 followers
location of Judy OngSingapore

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  • Timeline

  • About me

    Digital Acquisition | Product Commercialisation

  • Education

    • National University of Singapore

      -
      Bachelor of Social Science (Hons) Geography and Cartography

      Activities and Societies: • Rotaract Club (Project Director) • Enactus NUS (Marketing Executive)

    • IDC Herzliya

      -
      Entrepreneurship/Entrepreneurial Studies

      New Venture Creation (Dr. Yossi Maaravi)Value Creation Course (Dr. Alex Coman)

    • Khon Kaen University

      -
      Geography

      Field Studies that enable students to apply skills and techniques learnt in the classroom in real field settings, and engage in rich cultural exchange.• Conducted fieldwork research through interviews and wrote 3 academic reports (related to tourism, insect consumption, cassava plantation, geographies of peace etc) while living in different Thai villages for 5 weeks (Ranong, Khao Lak, Khon Kaen, Chiang Rai, Mae Hon Son)• Conceptualised and produced 3 videos under time… Show more Field Studies that enable students to apply skills and techniques learnt in the classroom in real field settings, and engage in rich cultural exchange.• Conducted fieldwork research through interviews and wrote 3 academic reports (related to tourism, insect consumption, cassava plantation, geographies of peace etc) while living in different Thai villages for 5 weeks (Ranong, Khao Lak, Khon Kaen, Chiang Rai, Mae Hon Son)• Conceptualised and produced 3 videos under time constraint• Planned and emceed the post-trip sharing session to 20 NUS Geography Professors and 50 NUS students Show less

    • NUS Overseas Colleges

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      Entrepreneurship/Entrepreneurial Studies

      One of 20 students chosen to participate in the NUS Overseas College Program (Israel) out of the other applicants in NUS.Team was awarded the Validation Ideation Programme Grant worth $10,000 to continue with the startup venture.

  • Experience

    • Rewire LTD.

      Jan 2017 - Jan 2017
      Design & Research

      Conducted competitive analysis, research and customer data analysis to present a customer acquisition strategy across the European region to the CEO.Developed and drove content strategy for social media channels through the creation of creative assets and performance ads, to drive awareness and promote cross-border money transfers within the South Asian region.Proposed new website user interface using Sketch to enhance the user journey and experience.

    • PolicyPal

      Jan 2018 - Jan 2018
      Digital Marketing

      Drove content strategy and SEO by creating blog articles and publishing them on owned social media channels, and optimising website keywords.Managed communities on Telegram and KakaoTalk by answering enquiries and promoting use cases of our crypto coin.

    • Alibaba Group

      Jul 2018 - Aug 2018
      Global Dreamer Programme

      Selected as 1 of 28 candidates out of all applicants worldwide. The Global Dreamer programme is a project designed for young dreamers around the world to connect with Alibaba, to learn, be inspired, and to make their dreams come true.

    • OCBC Bank

      Jan 2019 - Jan 2022

      Strategised and executed go-to-market plan for digital banking app, in-branch festive activations such as Christmas and Chinese New Year to improve branding and drive walk-ins. Spearheaded launch of new TikTok account, consumer and content journey for new branch at Wisma Atria. Spearheaded acquisition and cross-sell campaigns targeted at mass affluent and parents segments, to drive account sign-ups, deposits and digital wealth sales. Rotated across different departments internally as part of Graduate Talent Programme (2019).

      • Branding & Content Marketing Manager

        Jul 2021 - Jan 2022

      • Assistant Marketing Manager

        Jul 2020 - Jun 2021

      • Management Associate

        Jan 2019 - Jun 2020

    • Citi

      Feb 2022 - Aug 2024

      Led marketing communications, end-to-end campaigns and new product launches for the full suite of consumer and corporate credit cards and loans products. Spearheaded large and complex new by-invite-only Citi ULTIMA card launch targeted at UHNW segment, involving cross-functional teams and stakeholders. Drove daily digital credit cards sales via digital media, affiliates, partnerships and owned channels by working with regional stakeholders (ID, TH, TW, VN, UAE) across each stage of the funnel to drive leads and conversions. Supported the team in business reviews with C-suite stakeholders to sell the digital acquisition story.

      • Product Marketing Manager

        Mar 2023 - Aug 2024

      • Regional Digital Acquisition Manager

        Feb 2022 - Feb 2023

    • DBS Bank

      Sept 2024 - now
      Product Manager, Regional Mid Cap & SME Banking

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Judy Ong
      Earth Hour "Super Hero" Contest 2018 NUS Office of Housing Services Apr 2018 Winner In-line with the global movement, Earth Hour, this contest aims to spur sustainability ideas for the various residences in NUS.
    • Awarded to Judy Ong
      Smart City Hackathon 2018 - Apr 2018 First Runner-UpIn 2018, the first round of hackathons will be held in Amsterdam, Singapore City, and Shanghai, and will focus on creating scalable business models on emerging and existing technologies. Participants will be given 8 hours to develop a business model for a product that solves a topic in one of four tracks: energy efficiency, waste management, air quality, and transportation.
    • Awarded to Judy Ong
      Operation Lifehack: The Sustainability Edition Aviva Asia Digital Garage Mar 2018 WinnerDesign challenge organised by Aviva Asia Digital to find digital solutions in line with the United Nations' Sustainable Development Goals. Our idea is an integrated digital platform that connects supermarkets with unsold perishable food to various stakeholders at the end of the day.
    • Awarded to Judy Ong
      Fishackathon HackerNest Feb 2018 Winner First organized by the US Secretary’s Office of Global Partnerships in 2014, Fishackathon inspires the creation of digital solutions to address sustainable fisheries challenges. Our idea is a novel amphibious low-cost UAV, that could help detect and record defensible evidence against illegal activity in Marine Protected Areas (MPAs).
    • Awarded to Judy Ong
      NUS Overseas College Pitch NUS Overseas College Nov 2017 WinnerTeam was awarded the NUS Validation Ideation Programme (VIP) Grant worth $10,000, and a hotdesking space at The Hangar@NUS Enterprise to continue with the further validation of our idea. Our idea is an online platform that matches tertiary students with specific skills sets to company's side projects.

  • Volunteer Experience

    • Mentor

      Issued by LinkedIn on Oct 2018
      LinkedInAssociated with Judy Ong

    • Evangelist

      Issued by Women Who Code on Mar 2018
      Women Who CodeAssociated with Judy Ong

    • Project Director

      Issued by National Youth Council, Singapore on Dec 2015
      National Youth Council, SingaporeAssociated with Judy Ong