Felipe Manuel Chueca Vejar

Experience

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  Comex PPG

  Jan 2006 - Jan 2013

  Business Manager

  Managed the retail channel in the central region, overseeing strategies for 850 stores focused on wood products and consistently meeting budget goals.Opened two macro distributors and strategic B2B accounts, achieving 80% year-over-year sales growth.Oversaw the forecast and technical testing of wood products, optimizing sales processes and enhancing customer service.Implemented an organizational training plan, improving technical capabilities in varnishing processes for the furniture industry.Created commercial synergies with furniture manufacturers and international distributors in countries like Argentina, Brazil, and the Dominican Republic, boosting business competitiveness. Show less

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  Dupont

  Jan 2013 - Jan 2015

  Business Manager

  Achieved 28% growth in volume and a 15% increase in revenue in USD by redesigning the architectural business through automotive distributor channels.Opened 60 specialized stores nationwide, strengthening the distribution network and commercial relationships.Developed new sales channels for architectural products in hardware stores, retail chains, and Axalta distributors, driving sales and profitability.Built and led a multichannel sales team, improving operational efficiency and optimizing distributor relationships.Implemented commercial strategies across a network of 1,100 stores, increasing market penetration and profitability. Show less

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  Behr (Masco)

  Jan 2015 - Jan 2017

  National Account Manager

  Achieved double-digit growth in Home Depot across key regions by driving demand for AAA construction projects.Successfully positioned new products in the professional market, consolidating their adoption.Achieved sales 20 times higher than the direct competition through effective technical sales strategies.Co-created promotional videos with over one million views, strengthening brand recognition.Trained technical sales teams nationwide, enhancing commercial results.

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  3M

  Jan 2015 - Jan 2015

  Channel Account Manager

  Drove profitability for AAA distributors and key sectors such as mining and automotive through strategies focused on optimizing margins, building customer loyalty, and developing strategic relationships with accounts like Arcelor Mittal, managing innovative solutions that enhanced customer experience and delivered sustainable growth.

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  Prisa Paints

  Jan 2017 - Jan 2020

  Sales Director

  Increased EBITDA by +30% through commercial strategies and process optimization.Transformed the sales structure into a regional model, improving operational efficiency.Designed strategies to maximize revenue, achieving outstanding results.Reported key progress to the board, driving strategic decision-making.Expanded presence in Los Cabos, positioning the Prisa brand in 11 stores.

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  Vallen

  Jan 2021 - Dec 2023

  Sr Sales Director

  Led cross-functional teams for the operation of 90 manufacturing plants, ensuring alignment to achieve business objectives.Increased EBITDA profitability by 14% in 2021 and 16% in 2022, achieving sustained growth in volume.Directed the commercialization of 400,000 SKUs in tools, PPE, and MRO products, with coverage across Canada, the U.S., and Mexico.Enhanced logistics and delivery flow for AAA companies such as Nissan, Daimler, General Motors, Honda, Toyota, BMW, Ford, and Merck, ensuring punctuality and profitability. Show less