PUNEET DAS

PUNEET DAS

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location of PUNEET DASKorba, Chhattisgarh, India

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  • Timeline

  • About me

    Associate A2 - Programmatic Campaign Manager

  • Education

    • Siksha 'O'​ Anusandhan University

      2018 - 2022
      Bachelor of Technology - BTech Electronics and Communications Engineering 9.06

      Activities and Societies: cricket

  • Experience

    • MediaMint

      Feb 2022 - now

      Campaign Strategy & Planning: Develop programmatic strategies and media plans based on client objectives, target audience, and available data insights.Campaign Setup: Configure programmatic campaigns within DSPs (Demand-Side Platforms), including ad placement, targeting, budgets, and bidding strategies.Campaign Optimization: Continuously monitor and adjust campaigns for optimal performance using data-driven insights.Performance Analysis: Analyze key metrics such as impressions, clicks, conversions, and ROI to measure campaign success and identify areas for improvement.Audience Targeting: Utilize data management platforms (DMPs) to identify and segment audiences for targeted advertising.Creative Testing & Management: Coordinate with creative teams to ensure ads are optimized and consistent with campaign goals; conduct A/B testing on creatives.Budget Management: Oversee campaign budgets, monitor spend, and allocate resources efficiently.Reporting & Insights: Prepare detailed performance reports and share actionable insights with clients and internal teams.Collaboration: Work closely with cross-functional teams such as account managers, data analysts, and creative teams to execute campaigns effectively.Stay Updated: Keep abreast of industry trends, emerging technologies, and changes in programmatic advertising to maintain a competitive edge.Compliance & Brand Safety: Ensure campaigns adhere to industry regulations and maintain brand safety and suitability standards.Troubleshooting: Address any technical issues or discrepancies during the campaign and resolve them promptly. Show less

      • Associate - A2

        Jun 2024 - now
      • Campaign Manager - Programmatic

        May 2022 - now
      • Trainee - T1

        Feb 2022 - May 2022
  • Licenses & Certifications