PUNEET DAS

Experience

• 

  MediaMint

  Feb 2022 - now

  Campaign Strategy & Planning: Develop programmatic strategies and media plans based on client objectives, target audience, and available data insights.Campaign Setup: Configure programmatic campaigns within DSPs (Demand-Side Platforms), including ad placement, targeting, budgets, and bidding strategies.Campaign Optimization: Continuously monitor and adjust campaigns for optimal performance using data-driven insights.Performance Analysis: Analyze key metrics such as impressions, clicks, conversions, and ROI to measure campaign success and identify areas for improvement.Audience Targeting: Utilize data management platforms (DMPs) to identify and segment audiences for targeted advertising.Creative Testing & Management: Coordinate with creative teams to ensure ads are optimized and consistent with campaign goals; conduct A/B testing on creatives.Budget Management: Oversee campaign budgets, monitor spend, and allocate resources efficiently.Reporting & Insights: Prepare detailed performance reports and share actionable insights with clients and internal teams.Collaboration: Work closely with cross-functional teams such as account managers, data analysts, and creative teams to execute campaigns effectively.Stay Updated: Keep abreast of industry trends, emerging technologies, and changes in programmatic advertising to maintain a competitive edge.Compliance & Brand Safety: Ensure campaigns adhere to industry regulations and maintain brand safety and suitability standards.Troubleshooting: Address any technical issues or discrepancies during the campaign and resolve them promptly. Show less

  • Associate - A2

    Jun 2024 - now

  • Campaign Manager - Programmatic

    May 2022 - now

  • Trainee - T1

    Feb 2022 - May 2022