
Samuel Orta
General Manager

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About me
Equipment Rental Turnaround Specialist | Operational Efficiency & Compliance | HR & Risk Management | High-Performance Collections Expert (High Recovery Rate)
Education

Del Mar College
1981 - 1982Business Administration and Management, General
University of Mary Hardin-Baylor
1980 - 1981Business
Experience

RSC Rentals
Mar 1998 - Feb 2005General ManagerGeneral Manager – hired to restore underperforming RSC Industrial branch slated to close after first initial layoff and restored branch to budgeted matrix within 120 days. Worked through a merger with Prime Industrial to include an industrial branch & two onsite locations.

United Rentals
Mar 2005 - May 2009General ManagerBranch Manager successfully launched the first branch in the area, overseeing staff hiring, fleet development, permit acquisition, and customer base growth to establish a strong market presence and operational foundation.

Godwin Pumps Of America
May 2009 - Apr 2011Sales EngineerSales Engineer – Assigned to engineer de-watering strategies for Municipal, Industrial, Mining, Oilfield, and Construction Markets.

Trico Rental
Apr 2011 - Feb 2012General ManagerGeneral Manager with a proven track record in branch turnaround and revenue growth. Revitalized an underperforming branch, achieving and exceeding budgeted expectations within 180 days through strategic operational improvements and leadership.

Excalibur Rentals
Mar 2012 - Feb 2017General ManagerGeneral Manager with expertise in rental program development and compliance. Implemented full-scale rental programs to document and measure all rental activities, creating policies, training programs, and audits to ensure efficiency and regulatory compliance.

RSI & Associates, Inc.
Feb 2017 - Aug 2017Director of Business DevelopmentDirector of Business Development – Executed strategies to expand market share in the SBA & USDA Lender Markets and develop Baby Boomer Business Owners' Retirement Markets with Exit Strategies.

Texas State Equipment
Aug 2017 - Sept 2018Branch ManagerExperienced Branch Manager specializing in dealership acquisitions, market restoration, and operations. Led the JCB Dealership acquisition and revitalized the Ditch Witch market in Rio Grande Valley, improving efficiency and driving sales through a successful open house event.

Rain For Rent
Nov 2018 - Jun 2019Sales Dewatering SpecialistInnovative and results-driven dewatering solutions expert with a track record of designing and implementing customized projects for municipal, industrial, mining, oilfield, and construction applications.

OSC ENERGY LLC
Jul 2019 - May 2024Executive ManagerResults-driven leader specializing in implementing full-scale equipment rental programs to enhance operational efficiency and compliance. Designed and executed rental programs, policies, training, and audits to standardize and measure rental activities.
Licenses & Certifications

Dewatering Applications 101 - Field Training
Godwin Pumps Of AmericaNov 2009
Warehouse Space Master's Degree
Mitsubishi Caterpillar Forklift America Inc.Jan 1998
Financial Training
United RentalsJul 2005
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