
Jeffrey Phillips MA.Ed.
Graphic/Multimedia Designer

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About me
Instructional Technologist & Strategist / User Experience & Customer Support Advocate / Educator / Web Developer & Designer
Education

Virginia Tech
-BFA Art, Graphic Design
Virginia Tech
-Ma. Ed. Curriculum & Instruction
Experience

Sitematic
May 1997 - Jul 1999Graphic/Multimedia DesignerSenior Interface Designer, Web Developer & Multimedia DesignerI was responsible for co-creating or creating all company graphics, print and marketing materials, including brochures, marketing giveaway products, trade show booth design, and corporate signage. I developed marketing websites from conception to execution for clients, and worked on a team to develop online applications. We created an early CMS-like platform that allowed small businesses to create their own online presence easily. Show less

Virginia Tech
Dec 1999 - Jul 2017Began with video, print, and web projects. Advanced web efforts from hand-coding to database applications, then to Drupal CMS. In 2017 my team migrated to VT Ensemble CMS (Adobe Experience Manager).• Peer Support Leadership: Engineering webmaster’s group and university Drupal user group.• Management/Supervision: Supervised team, managed budgets, purchased technology and software.• External Relations: Cultivated vendor relationships. Engaged external consultants and developers. Selected from competing quotes.• Faculty Collaboration: Collaborated with faculty to define best practices for processes and technologies such as online course development, video conferencing and connected classrooms.• Feedback and Surveys: Gathered feedback through surveys, informing decisions through user needs data. Followed up personally as needed for deeper understanding.• Data-Informed Decision-making: Utilized Google Analytics and CMS logs to create reports, analyze usage patterns, and make data-informed decisions.• Content Strategy and Governance: Research and training in content strategy and governance. Conducted content inventory and content audits through surveys and in-person testing. Optimized web content.• Coaching and Training: Coached and trained staff in HTML, CSS, Photoshop, Content Strategy, Video Editing, and others.• Faculty and Staff Support Documentation: Created instructional videos and support documentation for faculty and staff.• Creative Technology: Created websites, videos, and print for variety of departments, using commercial and open-source technologies.• Web Development and management: Developed and managed college and departmental websites through hand-coding, database-driven, and web content management systems (CMS.) Standardized on Drupal CMS from 2009-2016. Transitioned sites to Adobe Experience Manager.• Web Support and Training: As web CMS administrator/developer, providing support, training, design, and customization to meet stakeholder needs. Show less VTOnline Manager, Web Developer IDDL, Virginia Tech 2005-2006While still assisting with visual design for video and digital media, print and web, , this position was more technical (see skills below) - development of our online application, database design and management.Graphic Designer, Instructional Course Developer IDDL, Virginia Tech 2000-2005In this position I participated in the creation of some of VT’s earlier online courses and programs focused on student learning, engagement and effective pedagogy. We developed interactive multimedia courses, video content, Flash and video-based instructional content, and DVD-based courses. Show less
Associate Director of Web Technologies, College of Engineering
Sept 2006 - Jul 2017IDDL, VTOnline Manager
Dec 1999 - Sept 2006

IDDL, Virginia Tech
Jan 2000 - Jun 2003Course DeveloperWhile still assisting with visual design for video and digital media, print and web, , this position was more technical (see skills below) - development of our online application, database design and management.In this position I participated in the creation of some of VT’s earlier online courses and programs focused on student learning, engagement and effective pedagogy. We developed interactive multimedia courses, video content, Flash and video-based instructional content, and DVD-based courses. Show less

Virginia Tech College of Engineering
Jul 2017 - nowTo align with IT transformation, pivoted to emphasis on user experience (UX) to assure constituents can navigate culture of change.• User Advocacy: Advocating for improvement of faculty, staff, and student user experience navigating IT challenges.• Faculty Community Leadership: Coordinating undergraduate computer and software requirement updates through Engineering Technology Committee. Consulting with faculty, students, and parents. • Presentations and Workshops: Conducting well-attended presentations and Q&A workshops for incoming students.• Project Coordination: Planning, managing, and documenting portfolio of IT projects and information systems.• Management and Purchasing: Managing staff, budgeting, and technology purchasing. Software procurement contract review. • Vendor Relations: Communicating, developing roadmaps, and securing loaner devices for piloting and benchmarking.• Working Groups: Collaborating for efficiency and shared efforts as a member of Engineering IT Professionals working group.• AWS AppStream 2.0: Piloting innovative platform with potential to reduce reliance on computer requirement. • Log Analysis: Analyzed Appstream usage patterns and system logs to determine usage and needs. • Written and Video Guide Creation: Created guides for on-demand training to meet needs stemming from IT transformation.• ServiceNow Ticketing and Knowledge Base. Show less Building on previous online course and program design experience, my team effectively implemented, and adapted emerging technologies for faculty/staff. Created instructional materials, training, and built courses and programs.Training and Coaching: Trained employees, faculty, and staff in Zoom, AV, Canvas, Kaltura, Adobe, Ensemble, and pedagogy.Team Leadership: Managed course developers and video editors. Balanced workload across variety of simultaneous projects.Budgeting and Purchasing: Managed budgets. Purchased technology, software, and services. Oversaw vendor relations.Technology RFP Committee: Served on committee to select video CMS, resulting in adoption of Kaltura.Connected Classrooms and Lecture Capture: Provided guidance and training to faculty for course delivery through these systems, in collaboration with TLOS and Classroom AV.Canvas LTI: Used and recommending faculty use of LTI (Learning Tools Interoperability) options in Canvas.Faculty Workshops: Conducted online teaching and learning best practices/pedagogy workshops for instructional faculty.Instructional Design: Designed and developed in-class, online, and 1-on-1 technology instruction to increase learner’s skills.Lecture Capture Studio Deployment: Designed and deployed a new faculty lecture capture studio.Video Conferencing, AV and Connected Spaces: Collaborated with TLOS and Classroom AV to redesign and launch new conference room system. Deployed and administered three other Zoom and video conferencing rooms in Engineering Deans’ Office. Support and Training: Personally performed system support, trained staff, diagnosed and resolved technical issues. Course and Program Development: Planned, organized, and implemented sites, courses, and programs in Ensemble, Canvas, Kaltura and others in a diverse teamCanvas LMS: Created courses and programs in Canvas LMS, including admin features. Web Development: VTEO website planning, organization, implementation, and marketing. Show less
Associate Director of IT User Experience
Jan 2023 - nowAssociate Director of Instructional Technology
Jul 2017 - Dec 2022
Licenses & Certifications

Trusted Tester Certification
Department of Homeland SecurityAug 2023- View certificate

A Manager's Guide to Inclusive Teams
LinkedInMar 2024 
Learning Technology Leadership Program 2018
EDUCAUSEJan 2018
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