Jeanne Barron

Experience

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  Washington Service Bureau

  Sept 1984 - Mar 1990

  Account Manager and Marketing Manager

  Account Services Manager - 1984-1987: Client liaison for public record research company. Major clients included large national law firms and financial services companies. Five direct reports.Marketing Manager - 1987-1990: Responsible for all budgeting, planning and execution of all marketing campaigns and lead generation activities for WSB. Two direct reports.

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  RIA/Warren Gorham & Lamont

  Apr 1991 - Oct 1996

  Marketing Manager

  Planned, executed and managed direct marketing for a $13M line of banking- and law-related publications for business unit of Thomson, a large, international publisher, to maintain and expand subscriber base. • Business Planning. Prepared and developed a full-year Business Plan, Budget and Reforecast and achieved set objectives for over 90 books and periodicals. • Product Development/New Product Proposals. Evaluated proposed new products to determine market potential and long-term viability, launching approximately 14 new titles.• Direct Mail & Telesales. Planned annual direct mail/telesales schedules for 90+ products and achieved over 100% of revenue goals (1991 - 1995).• Relationship Building. Increased the company’s and authors’ visibility by initiating and leveraging important relationships with media and other potential authors. Worked with divisional parent and sister companies to obtain and share lists for promotion. Show less

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  CT Corporation

  Nov 1996 - Jul 2001

  Marketing Communications Mgr.

  Managed department and marketing activities for largest registered agent service firm, representing hundreds of thousands of business entities worldwide. • Marketing Plans. Developed comprehensive marketing plans for all product lines; implemented collateral development, advertising, PR, e-marketing, direct mail, and trade show elements. • Web Site Development. Planned, executed and launched the marketing web site structure, design, functionality and content in collaboration with an outsourced design and technology team.• Knowledge Leadership. Developed online Legislative Update process to automatically update customers of new legislative developments critical to their business. • Team Building/Management. Organized marketing team to achieve maximum effectiveness with minimal resources. Established need for additional team members resulting in successful recruitment, training and management of highly successful multi-functional group. Show less

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  CT Lien Solutions/Wolters Kluwer

  Jul 2001 - Aug 2009

  Marketing Communications

  Lead communications management function for organization providing services and technology for the financial services and insurance industries. (Creative direction, editorial, copywriting and vendor management.)• Campaign Management. Developed e-mail and print campaigns for product releases, promotions and value-added information. – Identified creative access points to customers via web landing pages and alternative offers. – Enhanced tracking systems, and took advantage of tracking capabilities for e-mail campaigns.– Delivered comparative analysis of competitive offerings and related messages in advertising and collateral. • Brand Awareness. Significantly increased the company’s exposure and solidified new brand by driving public relations efforts and developing advertising, press releases, and marketing communications, including white papers and case studies.• Advertising and Public Relations. Wrote and provided creative direction for series of product releases and advertisements, establishing product and brand awareness throughout the industry.• Lead Generation. Generated and distributed over 1000 new leads in 2009. Engaged a list broker with targeted market data, initiated tracking system and follow-up for sales use.• Resource Management. Worked effectively with internal resources and external vendors (agencies, designers, printers) to stay within existing budget and time constraints. Show less

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  University of Massachusetts Amherst Foundation

  Feb 2011 - May 2014

  Director of Development Communications

  Primary development communications and proposals resource and contact for the Office of Development and Alumni Relations at UMass Amherst and the UMass Amherst Foundation. (Includes creative direction and campaign branding, developing visual and editorial messaging for print and online communications, coordination and collaboration with units across campus.) • Campaign Communications. Developed print and electronic communications in support of fundraising efforts toward university’s current comprehensive $300 million campaign. Included:– Creating persuasive cases for support for university constituents in concert with campaign goals (write, edit and coordinate design). – Researching, writing, editing, and managing design for quarterly newsletter, campus position papers from Provost and Chancellor, and related communications that informed and compelled major gift prospects. – Collaborating with Annual Fund and Stewardship/Donor Relations to develop strategic campaigns and collateral (print, email, social media) for donors and prospects. – Creating all content and managing visual assets for development and campaign website and manage outside vendor on site design. • Proposals and Collateral. Work with development officers (regional and school/college/unit), faculty, and campus administration to create persuasive proposals, concept papers, and collateral materials (eg. brochures, one-sheets, and web content) in support of fundraising goals. – Researched, recommended, and wrote stories that inspired philanthropy on campus and in the Foundation. Show less

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  CAIA Association

  May 2014 - Sept 2021

  Director of Marketing

  Provided leadership in strategy and execution of a global multi-channel digital marketing and communication program to advance the organization’s mission. Social engagement increased more than 800% over tenure, digital marketing ROI increased 20% - 40%.Managed content marketing and brand messaging to promote the organization and increase exposure to a global audience. Directed day-to-day digital marketing initiatives, managed and mentored the marketing team, and ensured overall continuity of the CAIA brand and image. Developed strategy and managed execution of all digital marketing initiatives, including social media platforms/campaigns, e-mail marketing, SEO and advertising, and development of web infrastructure, content, and architecture. - Managed global event participation, speaking opportunities, and media exposure - Collaborated across the entire organization to gain insights for strategic messaging, market expansion, and member communication - Utilized system data to measure and analyze the ROI and effectiveness of all marketing initiatives - Recruited and managed internal marketing team and multiple external vendors and consultants Show less

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  International Language Institute of Massachusetts

  Jan 2024 - now

  Coordinator of Volunteers