Arun Kurup

Experience

• 

  Pine Tree Pictures Pvt. Ltd

  Jul 2011 - Aug 2012

  Events Executive

  Handled the events, right from the planning, conceptualization to the execution. Roles and responsibilities included; Planning the event basis the client brief, sourcing new vendors, managing vendors for Corporate Conferences, Live Music Shows, Merger Events, Product Launches. Clients included Ambuja Cements, Hindalco, SAIL, GAIL, TOTO etc.

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  Miceme Events

  May 2013 - Feb 2014

  Events Manager

  Catered to the requirements of the clients; mostly other event management companies, and other organizations, by curating events and fulfilling the event requirements. Curated and executed Conferences, Exhibitions, Fashion Shows etc. for Al-Futtaim, Dulsco, Sapil, Alokozay Group, Shapoorji Paloonji & Co, GOA to name a few.

• 

  Shobiz Experiential

  Jun 2014 - May 2015

  Event Manager - Client Service

  Attending and catering to the client requirements by assessing and analyzing their requirements, and accordingly preparing presentations based on the brief to sell ideas, themes and artists, followed by planning and execution of conference, Product Launches, Townhall meets etc. Clients include - Dell, Symantec, HP, Accenture, SAP, Fujitsu, Ariba, VMware to name a few.

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  Cafe Coffee Day

  Aug 2015 - Mar 2017

  Sr. Executive - Marketing & Strategic Alliances

  - Executing store specific campaigns to boost footfalls, bill cuts & push non-moving products. Running and tracking promotions around new store openings, new product launches & special days through BTL activities & strategic alliances. - Planning and execution of Strategic Alliances which include Cross Promotions, Technology based tie ups, and other surrogate & joint marketing tie ups with brands like DBS (Digibank), Paytm, Freecharge, Yashraj Films, Red FM, Viacom 18, Network 18, Redbull, Marico, Cadbury’s amongst many more. - Responsible for servicing new and existing partners across CCD outlets Pan India, while developing, drafting and implementing joint marketing campaigns and customer engagement activities.- Administer daily coordination with existing & potential partners and being their single point of contact within the organization. Show less

• 

  ICICIdirect

  Mar 2017 - Sept 2021

  - End to end campaign management for Online client acquisition drives as per the target set by the organization, which included Media planning, negotiating Media Buys, working with the creative team / agencies. - Introduced newer channels for lead generation. Managed & Optimized lead generation campaigns basis learnings & brought down Cost Per Acquisition by over 15% as compared to other channels. (Trading Account) - Handling prospect facing Digital Communication & Digital assets (Landing Pages, Digital Creatives for platforms like GDN, Facebook and Native channels.- Managed end-to-end conceptualization (including UI/UX and communication development) for the Website design of the user facing portal for Online Trading Account Opening process and reduced account opening time by over 15 minutes per user, which led to the project winning the most compelling project of the year in FY 20-21 at ICICI Securities Limited. - Conceptualization of performance landing pages including designs, UI/UX & content curation, in liaison with internal stake holders (Compliance, Product, IT, Legal) & Exchanges (NSE / BSE) Show less - Build marketing partnerships at a national / regional level & manage them to drive marketing synergies.- Part of the IPO marketing and PR team responsible for the role out of the iconic project in the company. Coordinated with the internal marketing and PR agency for IPO related advertisements, designing IPO ads by crosschecking content in the DRHP and RHP post approval from the chief of the project. Coordination with the media for arranging interviews, planning the IPO roadshow events in liaison with the internal stakeholders, executing the IPO roadshow events across the country in multiple cities & post IPO advertisement.- Planned & executed a CSR initiative focusing on the importance of drafting a Will. Handled budgets, developed online creatives & communication, created landing pages, and made a CSR film which garnered over 3 million views on YouTube and reaching out a wide range of audiences across the country. - Strategized, developed communications and collaterals, and executed a CSR initiative which focused on Women Empowerment – Trained & helped over 1000 women from the lower economic strata of the society, from across the nation, in the NISM series V-A exam, to become Independent Financial Associates, working closely with the National Institute of Securities Markets. Show less

  • Senior Manager - Digital Marketing

    Apr 2020 - Sept 2021

  • Manager - Digital Marketing

    Jul 2019 - Mar 2020

  • Manager - Marketing

    Mar 2017 - Jun 2019
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  Axis Securities Limited

  Sept 2021 - Mar 2022

  Digital Marketing Manager
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  Bajaj Finserv

  Mar 2022 - now

  • Senior Lead - Web Business & Group Marketing

    Sept 2023 - now

  • Lead - Web Business & Group Marketing

    Mar 2022 - Aug 2023