Renato Kimo

Experience

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  Stetik Group

  May 2008 - May 2012

  Designer

  Creative, member of the advertising agency's creative team. Responsible for creating advertising campaigns for large companies.Main clients: Ricardo Eletro, Vending Machine, Seculus Group.

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  Ziper Comunicação Estratégica

  Mar 2010 - Dec 2017

  Co-Founder

  Founding partner of the agency, responsible for the area of ​​creation and planning of communication and marketing actions for clients.

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  Solution Comunicação Estratégica

  May 2012 - Oct 2015

  Senior Designer

  Senior Art Director actively participating in the creation of advertising campaigns for major brands in various fields of activity.Main clients: Localiza Rent a Car, Construtora Patrimar, Laboratório Hermes Pardini, TV Alterosa (SBT affiliate) and Shopping Cidade.

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  Ânima Educação

  Nov 2015 - Aug 2021

  Manager of the Websites and Digital Properties team at Ânima and the Universities that are part of the group.- Management of Front and Back-end developers team- UX/UI team management- Team development and conflict management- backlog prioritization- Management of the acquisition funnel- success tracking- Experiment management- Partner management- Continuous optimization and improvements- Optimization of SEO and SEM strategies- Management of websites and new digital projects- Strategies focused on growth- Process management through the Scrum Framework Show less Responsible for marketing projects aimed at rapid growth and performance in Anima Educação's communication and marketing team.Direct involvement in the strategy and execution of actions and backlog with a multidisciplinary team (SQUAD -Creation, Media, Dev, UX/UI, Automation, Inbound, Growth), ensuring deliveries and reporting to the board.Main responsibilities:- Backlog management, based on the company's communication and marketing strategy, working in all stages of the process (Ideation, creation, slicing, prioritization, validations, A/B tests, user research, campaign optimization, reporting)- Team development- Report to the board and internal customers. Show less Creative Leader in the Communication and Marketing Office at Grupo Anima Educação.Responsible for the management and development of the advertising team, in addition to the analysis and development of communication and marketing strategies, focused on the company's results.Responsible for directing the execution of publicity actions with a focus on capturing and relationship with students from the institutions that make up the group.- Digital campaigns- Inbound and outbound communication strategies- Relationship rules- Lead capture- Conversion funnel- Advertising campaigns on and off- Audiovisual production Show less

  • Product Manager | Digital | Sites | Analytics

    Sept 2019 - Aug 2021

  • Product Owner / Squad Leader

    Sept 2018 - Sept 2019

  • Creative Leader - Marketing

    Nov 2015 - Sept 2018
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  Energy Brasil

  Apr 2021 - Sept 2023

  Sócio proprietário

  Empreendedor / Socio Proprietário da Franquia Energy Brasil, no ramo de Energia Fotovoltaica.- Gestor do time de marketing e processos- Responsável pela área de Sucesso do Cliente- Uso contínuo de estratégias de marketing digital para aquisição de novos clientes- Gestão de pessoas- Gestão de processos

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  Take Blip

  Aug 2021 - Aug 2024

  Senior Product Manager | Digital Products | Analytics

  - Responsible for planning and launching smart contacts (chatbot) through a collaborative team using agile methodologies- Use of new technologies, artificial intelligence and integration of ChatGPT in conversation projects.- Active action with a strategic vision, seeking opportunities to generate value for the clients' business- Intensive use of data analysis in decision making to maximize gains from digital solutions- Alignment between the company's objectives and the customer's needs, building customized solutions to automate contacts and strategically scale the B2C communication of large companies- Leader of the product team, composed of developers, UX Designers, Artificial Intelligence Analysts and Data Analysts, using agile best practices, continuously delivering value to users- Direct interface with customers for joint strategies to increase managed products Show less

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  Inter

  Aug 2024 - now

  Squad Leader - Digital Banking | Payments

  Líder da Squad de Payments da Conta Digital do Banco Inter. - Responsável pelo planejamento e lançamento de novas features focando a evolução contínua do produto nas plataformas Android e IOS- Atuação ativa com visão estratégica no segmento financeiro, buscando oportunidades de geração de valor ao negócio- Uso intensivo de análise de dados na tomada de decisão para maximizar os ganhos de soluções digitais- Líder do time de produto, composto por Devs Back-end, front-end, Mobile Android / IOS, QA e PD.- Interface direta com demais áreas de negócio, regulatório e operacional do banco. #fintech #finance #banco digital Show less