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Mary C.

Mary C.

Intern

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location of Mary C.Ireland

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  • Timeline

  • About me

    Ad Operations Manager at RTÉ - Raidió Teilifís Éireann

  • Education

    • Dublin Media Centre

      -
      Advanced Broadcasting

    • Sacred Heart Secondary School

      -
      B; B, Art A, Business B Geography; Science A

    • Digital Marketing Institute

      2010 - 2010
      Diploma Online and Digital Marketing

      Modules covered: -Search Engine Optimisation-Pay per Click Marketing-Banner and other Digital Image marketing-Web site architecture-Web 2.0 technologies-Podcasting-Blogging-Social Networking-Affiliate Marketing-Email Marketing-Web Site Analytic

    • Munster Technological University

      -
      BA Degree (Honours) Multimedia

      From this course, I have developed a strong understanding of how to work in teams successfully. I have also gained the knowledge to critically analyse creative work and judge it's suitability for target audiences. Technically we studied and utilised various aspects of Multimedia; computer languages: HTML, Java Actionscript and software such as Flash, Photoshop and Illustrator.Modules studied included: Programming, Project Management, Graphic Design, Audio Visual Design, Systems… Show more From this course, I have developed a strong understanding of how to work in teams successfully. I have also gained the knowledge to critically analyse creative work and judge it's suitability for target audiences. Technically we studied and utilised various aspects of Multimedia; computer languages: HTML, Java Actionscript and software such as Flash, Photoshop and Illustrator.Modules studied included: Programming, Project Management, Graphic Design, Audio Visual Design, Systems Development, Marketing and Enterprise, Media Communications, Audio Visual Technology, Sound Engineering, Media and Culture. Show less

    • Digital Marketing Institute

      2017 -
      Professional Diploma in Social Media Marketing

      Modules covered:- Social Research- Content Creation- Content Outreach- Facebook- Linkedin- Twitter- Social Apps- Social Video- Marketing Automation- Strategy & Planning

    • Irish Management Institute

      -
      Front line management

  • Experience

    • McCann Erickson Ireland

      May 2004 - Jun 2004
      Intern

    • TV3

      Aug 2005 - Feb 2008
      Senior Media Traffic Coordinator

      Commercial inventory management; ensuring all inventory is maximised.Coordinating with other department heads such as Transmission, Schedulers, Sales and Production.Dealt with direct clients to ensure successfully delivery of ad campaigns.Working closely with sales team to ensure successful execution of campaigns and deliver targets set.In daily contact with ad agencies (planners, buyers & designers) to ensure successfully delivery of ad campaigns.Knowledge and implementation of BCI codes & practices.Copy approval.The supervision and continual training of two commercial assistants.Creating daily commercial logs.Checking commercials logs against transmission scheduled as runs. Show less

    • RTÉ

      Sept 2009 - Feb 2010
      Digital Commercial Coordinator

      • Co-ordinating advertising campaigns and ad-serving contracts.• Ensuring delivery of advertising campaigns and processing campaign reports.• Booking and managing online campaigns through an ad-management system.• Co-ordinating the forecast of inventory and managing it.• Liaising with agencies and internal sales with regards to campaign delivery, reporting and creative. • Creative testing prior to campaign upload, liaising with designers, programmers, agencies and clients.• Maintaining the management system and continual development of best practice in serving ad campaigns. Show less

    • Yahoo!

      Apr 2010 - Aug 2011
      Advertising Operations Exec

      •Manage and service Yahoo! clients to ensure accurate ad trafficking, contract fulfillment and quality control across multiple worldwide website properties.•Digital Account Management of and strategic consultation with multiple leading Agencies and Yahoo!Partners Worldwide.•Track, measure, and analyse the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimisation strategies.•Work directly with third party ad servers, rich media vendors, client’s, media buying and trafficking teams and internal sales staff on all elements related to creative specifications, submission and ad trafficking.•Continuously focused on ensuring that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend.•Develop new, innovative sales, marketing and product solutions. Show less

    • TradeDoubler

      Aug 2011 - Dec 2012
      Account Manager

    • RTÉ - Raidió Teilifís Éireann

      Dec 2012 - now

      • Ad Operations Manager

        Jan 2017 - now

      • Online Trafficker

        Dec 2012 - Dec 2016

  • Licenses & Certifications

    • Professional Diploma in Social Media Marketing

      Digital Marketing Institute
      View certificate certificate