Chad Plass

Experience

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  Chicago Bears

  Jan 2003 - Jan 2004

  Fan Services Coordinator

  Provide exceptional support to fans during GameDay, ensuring a positive and memorable experience by managing guest relations, creating a safe environment, and gathering feedback to continually enhance the overall fan experience.

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  CBS Radio

  Aug 2004 - Jan 2005

  Marketing Coordinator

  Led the planning and execution of live radio events and promotions, managing giveaways and contests to boost listener engagement and brand loyalty. Created and managed giveaways, contests, and promotional campaigns to boost listener interaction and foster brand loyalty. Led public relations efforts and promotional strategies, to elevate station visibility and strengthen audience connections.

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  Plass Appliance & Furniture, Inc.

  Jan 2005 - May 2010

  Marketing Manager

  Designed and executed a comprehensive cross-channel B2C marketing strategy for a 9-showroom high-end appliance and furniture retail operation. Led Marketing efforts focused on driving customer engagement, increasing brand visibility, and boosting sales through digital, print, and direct channels. Led media buying negotiations for both digital and print advertising, managing vendor relationships to execute high-impact paid promotions for the brand. Managed multimillion-dollar marketing budget, strategically allocating resources across print, digital, and direct mail campaigns to maximize ROI and marketing effectivenessKey Accomplishments:- Drove site traffic by 45% through targeted direct mail and social media promotions- Developed first social media strategy that resulted in a 34% engagement rate Show less

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  Quill.com

  Jun 2010 - Jan 2013

  Acquisition Marketing Manager

  Designed and executed a comprehensive multi-channel B2B marketing strategy focused on driving customer acquisition, reactivation, and retention. Led A/B testing initiatives for email marketing campaigns, improving performance and introducing customer segmentation strategies for targeted print marketing. Managed a multimillion-dollar annual marketing budget across emails and print optimize spend and maximize ROI. Key Accomplishments:* Played a key role in Dunder Mifflin Paper launch, contributing to its success as the #1 new SKU* Delivered 2% YOY increase in new customer acquisition * Boosted print marketing response rates by 4%, while reducing print media spend by $120K* Developed “Own The Office” Campaign which drove 8% increase in sales of adjacent categories Show less

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  Medline Industries

  Jan 2013 - Sept 2014

  Social Media Marketing Manager

  Led social media strategy and community management for the largest medical supplier in the U.S. Managed multi-brand presence across multiple platforms for Medline, Medline University, Pink Glove Dance, Medline Careers, Scrubs123, and Remedy. Developed social campaigns focused on driving brand engagement, expanding visibility, and fostering community interaction to improve patient care and enhancing the quality of people's lives. Launched first LinkedIn Sales Training for the Sales Team and hosted first clinical Twitter Chats with registered nurses. Key Accomplishments:* Led Pink Glove Dance campaign, achieving 1M YouTube views within 48 hours and generating over 1,000 articles and TV mentions in just 2 weeks* Drove 84K+ increase in unique visits and a 20% growth in subscribers from Articles Strategy* Delivered 4% engagement rate and a $3.16 CPM through highly targeted Curad social ads* Achieved combined social audience follower growth of 6%, including 20K+ followers on LinkedIn Show less

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  Peapod

  Sept 2014 - Jun 2015

  Senior Manager, Loyalty Marketing

  Led B2B and B2C integrated marketing campaigns across email, print, and digital channels for America's top online grocer. Spearheaded loyalty programs focused on pick-up services, customer acquisition, and retention, driving increased customer lifetime value. Optimized B2C and B2B marketing campaigns through data insights, enhancing campaign effectiveness, profitability, and ROI.Key Accomplishments:* Led VIPea program that drove 35% of total orders, 42% of revenue, and AOV of $192* Delivered 159% increase in new customers and $43K in incremental revenue via referral program* Drove 33% in conversion via first multi-touch B2B acquisition strategy and campaigns * Created New Moms email series that achieved an average open rate of 26% and a 4% CTR Show less

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  Liberty Hardware

  Jun 2015 - Jun 2021

  Senior Manager, Digital Marketing

  Led a dynamic team to execute B2C digital and eCommerce strategy for a top cabinet and bath hardware manufacturer. Spearheaded the redesign and launch of the Liberty Hardware, Delta Shower Doors, Delta Mirrors, and Closets by Liberty websites, enhancing the shopping experience and integrating "Where to Buy" features to drive transactions and boost orders. Managed a multimillion-dollar digital marketing budget across web development, CGI, social media, and digital tools to maximize ROI. Led the business case creation and implementation for the company's first Digital Asset Management platform. Key Accomplishments:* Increased gross demand by 20%, conversion by 3 bps, and SEO performance by 10%* Drove $9M in first-year revenue via omni-channel launch for Delta Shower Doors and Mirrors* CGI strategies resulted in 73% increase in enrichment scores and a 29 bps conversion increase* Drove 399 bps increase in Add To Cart via Product Buying Guides for key product categories* Contributed to $6M in sales for Closets by Liberty via interactive digital configurator sales tool Show less

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  Performance Health

  Jun 2021 - Feb 2025

  Senior Manager, Digital Marketing

  Led a high-performing team to execute and optimize marketing strategies across digital, eCommerce, and marketplace channels. Drove the digital shopping experiences and data-driven marketing campaigns for 16+ brands across global eCommerce sites, email, and social media. Led strategies to create enhanced content (A+, B+, video, etc.) for products on global sites and marketplaces. Enhanced brand recognition and increased conversion rates, contributing to an 18% revenue growth across global B2B and B2C platforms. Managed multimillion-dollar digital marketing budget across email, social media and digital tools to maximize ROI. Led business case creation and implementation for the company’s first Product Information Management (PIM) system.Key Accomplishments:* 18% revenue growth across global B2B and B2C platforms* Contributed to $55M+ in sales and revenue across Amazon Marketplace sites in the US and UK* Drove 33% increase in lead conversion through integrated cross-channel campaigns and A/B testing * Increased sales order conversion through enhanced content by 120%* Generated $258.2K in revenue through targeted offers* Development of new email automations resulted in $327K in revenue* Drove 83% engagement rate and $69K in first 90 days of digital launch of Sissel Spinefitter Show less