
Mathilde Hoek
Brand Utility Manager

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Connect with Mathilde Hoek to Send Message
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About me
Founder @Stories to Cherish
Education

Hogeschool van Utrecht
2005 - 2009Communication managementGraduated in Commercial CommunicationThesis (destination Marketing) 'Sell Cape Town to the Dutch consumer'
Experience

RealLife Concepts
Nov 2008 - May 2010Brand Utility ManagerProduct development; Destination marketing, Long term strategies; Market research

DTG
Aug 2011 - Dec 2013Digital Campaign ManagerCreate, maintain, grow en report on Google and social campaigns; Account management; Social media trainer.

ClickedOn
Jun 2015 - Jun 2018Account Director
Jul 2016 - Jun 2018Digital Account Manager
Jun 2015 - Jul 2016

HEMA
Jul 2018 - Jul 2019Lead Communications & Planning
ClickedOn
Sept 2019 - Apr 2022Account Director Digital Marketing
Adrenalin
Apr 2022 - May 2024Account DirectorAt Adrenalin we architect, design & build incredible digital experiences. We have 50 digital experts across the strategic, data, UX, creative and technology functions who will work as an extension of your team and help bring your ideas to reality. We are passionate about delivering meaningful work for ambitious brands, embracing the principals of human-centred design and agile delivery.

Stories to Cherish
May 2024 - nowFounderGrief is tough. It is life changing, for you and for those around you.Sharing joy is easy, but how do we deal with sadness together? We believe in the power of stories to bring light and hope, even in the toughest times. Whether you’re alone or with others, we’re here to help you celebrate the memories of your loved ones.Our colorful cards and books are designed to help you cherish those stories. They’re for anyone who has lost someone, whether recently or a long time ago.Let’s cherish the memories together.In times of grief, stories bring light. Show less
Licenses & Certifications

Adwords Certified
GoogleApr 2017- View certificate

Inbound Certification
HubSpotMar 2016
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