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Ines Gorzel

Ines Gorzel

Practical Seminar Innovation Management

Followers of Ines Gorzel801 followers
location of Ines GorzelFrankfurt, Hesse, Germany

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  • Timeline

  • About me

    Brand Lead Pain Care @ Opella (Sanofi Consumer Healthcare)

  • Education

    • Justus-Liebig-Universität Giessen

      2014 - 2017
      Master of Science (M.Sc.) Betriebswirtschaftslehre - Marketing

      Activities and Societies: Market Team Gießen

    • Cardiff University / Prifysgol Caerdydd

      2012 - 2013
      Business Administration

    • Universität Mannheim

      2011 - 2014
      Bachelor of Science (B.Sc.) Betriebswirtschaftslehre

      Activities and Societies: MTP Mannheim

  • Experience

    • Ferrero

      Apr 2015 - Jul 2015
      Practical Seminar Innovation Management

    • PepsiCo

      Sept 2015 - Jun 2016

      • Working Student Trade Marketing & Category Management

        Apr 2016 - Jun 2016

      • Internship Trade Marketing & Category Management

        Sept 2015 - Mar 2016

    • L'Oréal

      Jul 2016 - Oct 2016
      Internship Product Marketing YVES SAINT LAURENT Fragrances & Make-up

    • Coty

      Nov 2017 - Nov 2021

      Responsible for Lancaster brand in DACH region (key market for the brand) | Planning and executing marketing strategies for Skincare and Sun Care launches (e.g. Golden Tan Maximizer, Sun Beauty Waters) and catalogue products (365 Skin Repair, summer promotions, design relaunches etc.) | Analysis of the Skincare market with focus on Face Care and Sun Care category and identification of additional growth opportunities | Planning and controlling Marketing budget | Developing and executing „best practices” (e.g. online tutorials, samplings, PR events and POS tools) Show less Responsible for Lancaster brand in DACH region (key market for the brand) | Planning and executing marketing strategies for Skincare and Sun Care (e.g. Golden Tan Maximizer, Sun Beauty Waters) and catalogue products (365 Skin Repair, summer promotions, design relaunches etc.) | Analysis of the Skincare market with focus on Face Care and Sun Care category and identification of additional growth opportunities | Planning and controlling Marketing budget | Developing and executing „best practices” for the brand (e.g. online tutorials, samplings, PR events and POS tools) Show less

      • Brand Manager DACH LANCASTER Sun & Skincare

        Mar 2020 - Nov 2021

      • Junior Brand Manager DACH LANCASTER Sun & Skincare

        May 2019 - Feb 2020

      • Junior Product Manager JIL SANDER Fragrances & LANCASTER Sun Care

        Nov 2017 - Apr 2019

    • SHISEIDO GERMANY GmbH

      Dec 2021 - Apr 2023
      Senior Product Manager Fragrances NARCISO RODRIGUEZ, ZADIG&VOLTAIRE, SERGE LUTENS

      Leading a team of 4 people | Responsible for narciso rodriguez, Zadig&Voltaire and Serge Lutens fragrances in Germany | Developing national marketing strategies, brand budget plans and media strategies (360° customer journey)

    • Sanofi

      Sept 2023 - now
      Brand Lead Consumer Healthcare Pain Care

  • Licenses & Certifications

    • Learning Pathway: Unleash Gen AI with effective prompting

      CrossKnowledge
      Dec 2024
      View certificate certificate

    • Digital Marketing Level 1 Credential

      General Assembly
      Nov 2018
      View certificate certificate

  • Honors & Awards

    • Awarded to Ines Gorzel
      Marketing Talent Award Lehrstuhl für Marketing und Vertriebsmanagement Jul 2015