Line Urth

Experience

• 

  Studerende Online

  Jan 2003 - Jan 2003

  Web Editor
• 

  Bonnier Publications A/S

  Apr 2007 - Apr 2008

  Digital Project Coordinator

  Daily updates to bobedre.dk, penge.dk, komputerforalle.dk. Newsletter creation, editing magazine texts for web. Domain management and webmaster tasks.

• 

  Aller Media

  May 2008 - Jan 2011

  Responsible for budget, IA, traffic, SoME, SEO/SEM, development and operations on isabellas.dk, magasinetmad.dk and mama.dk. Also responsible for 3 webshops connected to the brands. Responsible for launching the first version of udeoghjemme.dk.

  • Digital manager

    Dec 2008 - Jan 2011

  • Web Editor

    May 2008 - Nov 2008
• 

  Telenor DK

  Feb 2011 - Oct 2016

  Responsible for consistent user experience across telenor.dk – including sales, selfcare and customer service sections. Also heavily involved in conversion optimization.I was responsible for the transition from Tridion to Episerver CMS, supervising a complete redesign, rebranding and rewrite across telenor.dk an telenor.dk/erhverv. This included management of designers and copywriters, coordinating with Customer Service, MarCom, and stakeholder management in general. Development and operations of content on telenor.dk/kundeservice. Monthly reports on KPIs related to user satisfaction and averting calls to customer service. Leading projects to improve customer experience, working across IA, UX, content production. Participating in go to market processes when new products or concepts were introduced.

  • Content Manager

    Feb 2014 - Oct 2016

  • Web editor

    Feb 2011 - Jan 2014
• 

  Appstract

  Nov 2016 - Dec 2018

  Digital Project Manager

  Team leading and managing projects and ongoing development for a number of clients through scrum/agile processes. This involved everything from communication websites to bigger scale IT projects with numerous integrations, app development, selfcare solutions etc.

• 

  Norlys

  Apr 2019 - Apr 2022

  E-commerce Manager - stofa.dk

  Responsible for sales across stofa.dk. CRO, campaign implementations, product launches, new features, implementation of new digital CVI etc.

• 

  Tryg

  May 2022 - now

  • Business Development Manager, E-commerce

    Jan 2023 - now

  • Product Owner, E-commerce

    May 2022 - Dec 2022