
Amr Asran
Senior Medical Representative

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About me
Email & Content Marketing Strategist | Klaviyo & ActiveCampaign Expert | Boosting Retention & Conversions for E-commerce & B2B Brands
Education

Lycée Français d'Alexandrie MLF
1995 - 2009High school grade
Alexandria University
2009 - 2014Bachelor of Pharmacy (B.Pharm.) clinical pharmacy V.Good
Experience

AstraZeneca
Aug 2016 - Oct 2019Senior Medical RepresentativeDuring this I was awarded:-A brand ambassador for Nexium all over national 2017,2018.-Best achiever for 2016.-Top 3 medical representatives for 2018.-The best place to work ambassador 2017.-market access assignee for 2019.-Responsible for Nexium 20,40, Iv in Alexandria West I Territory.-Engage primary care healthcare professionals in dialogue about approved indications and product efficacy/safety profiles to support on-label prescribing for appropriate patients.-Work with Sales Manager to develop a local strategy and business plan to meet or exceed sales and call execution goals in the territory-Drive sales performance and ensure sales forecasts and assigned budgets to meet or exceed therapeutic and territory expectations-Develop and maintain in-depth knowledge of the market, demographic, and managed market information relative to assigned sales territory-Comply with all regulations regarding interactions with healthcare professionals, distribution of samples, etc.-Ensure excellent medical knowledge and promotional skills related to my disease area and product Show less

Zeta Pharma
Aug 2020 - Mar 2024-Crafted and executed email marketing campaigns using MailerLite and ActiveCampaign, achieving a 25% increase in engagement and a 20% conversion rate.-Developed SEO strategies to enhance organic website traffic, improving search rankings by 30% in three months.-Designed social media content using Canva and Meta Business Suite, increasing follower engagement by 40%.-Collaborated with sales and product teams to align marketing objectives, ensuring consistent messaging across channels.-Conducted A/B testing and performance tracking, refining campaigns for optimal results. Show less -Launched and managed the Empacoza product line in Alexandria, achieving a 40% market share within the first quarter.-Built and maintained relationships with healthcare professionals, resulting in consistent sales growth across territories.-Prepared strategic business plans that increased market penetration by 30%.-Led educational sessions for healthcare providers, driving awareness of Zeta Pharma’s product offerings.-Developed a customer-centric approach to address healthcare professional needs, improving client retention by 25%. Show less
Digital Marketing Specialist
Jan 2024 - Mar 2024Senior Product Specialist
Aug 2020 - Jan 2024

XIRCLS - Collaborative Marketing Network
Feb 2022 - Mar 2022Digital Marketing InternAs a Digital Marketing intern at XIRCLS, I'm part of a global movement to decentralize onlinemarketing practices. With XIRCLS technology, businesses can finally track and measure theimpact of every marketing dollar.We’re the first-ever marketing platform to guarantee 100% genuine customer reach,peer-verified by businesses for businesses with no third-party intermediary.XIRCLS also has the only perpetual rewards & loyalty program in the world, powered byunlimited marketing incentives auto-curated from partner companies on the network.The XIRCLS product suite includes marketing solutions for lead generation, lead nurturing,customer engagement, rewards & loyalty, the offline retail sector, live events & collegefestivals, customer data management, bookings & invoices and more!In addition, companies in the luxury sector can now collaborate to discreetly engage &reward elite customers with premium reward experiences anywhere in the world, whilekeeping their data 100% private.Connect with me to find out more or visit www.xircls.com. Show less

Upwork
Oct 2022 - nowDigital Marketing Specialist*Email Marketing:-Implemented automation flows (Abandoned Cart, Browse Abandon, etc.), increasing retention by 35% for e-commerce clients.-A/B tested subject lines and designs, leading to a 25% open rate boost & 20% conversion improvement.-Created mobile-friendly, dark-mode-compatible email templates, increasing engagement by 30%.-Maintained 100% compliance with GDPR & CAN-SPAM, ensuring clients' reputations remained protected.*Social Media Marketing:-Increased Instagram video views by 200K for a crypto influencer by scripting and producing a viral video, effectively engaging a niche audience.-Developed and executed content plans, leveraging content scheduling tools to ensure consistent audience interaction and growth.-Created visually appealing graphics and video content using Canva and CapCut Pro, boosting brand recognition and follower engagement by 40%.-Collaborated on creative ideas for campaigns and video scripts, aligning with brand guidelines to maintain a cohesive online presence. Show less
Licenses & Certifications

Google Analytics for Beginners
Google analyticsMar 2022
Fundamentals of digital marketing
Google Digital GarageNov 2021- View certificate

UX research cross skilling
UdacityJan 2022 - View certificate

Digital marketing Nano-degree
UdacityDec 2021 
Email Marketing Certification
MailchimpNov 2021
Certification for Email Marketing
SendinblueApr 2022- View certificate

Modern copywriting: Writing copy that sells in 2021
UdemyNov 2021 
Mailchimp Foundations
MailchimpNov 2021- View certificate

Digital Marketing
HubSpot AcademyMay 2022 - View certificate

Social Media Marketing
HubSpot AcademyApr 2022
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