Sonal Agarwal Gupta

Experience

• 

  Rakuten Viber

  Mar 2014 - May 2014

  Marketing Intern

  Roles and Responsibilities:• Creation of promotional campaign and contest at colleges and schools across all user touchpoints to increase brand awareness• Design and participate in digital marketing campaigns to augment click-through rate and no of downloadsAchievements:• Received cash voucher to achieve maximum no of application downloads in month of April

• 

  Big Bazaar - Future Retail

  Aug 2015 - Aug 2015

  Project Manager

  Responsible for crowd management and sales of “Profit Club Cards” at Big Bazaar Maha Bachat

• 

  Careers360

  Sept 2015 - Oct 2015

  Project Manager

  Responsible for Digital Marketing campaigns to promote service offering and enhance engagement of users on website

• 

  Zee Entertainment Enterprises Limited

  May 2016 - Jun 2016

  Marketing intern

  Roles and Responsibilities:• Detailed study of the initiatives undertaken by ZEE TV’s social media platforms namely Facebook and Twitter. Understanding promotion focus and overall strategic approach along with reviewing competitive initiatives; thereby reporting actionable insights• Developing creative briefs and working closely with agencies for developing innovative and impactful campaign for launch of new show “Mohra”• Planning and execution of digital marketing promotional tools for annual television “Gold awards” like Twitter mirror, Facebook Live and Instagram BoomerangAchievements:• Ideation and pitching new show concept to target young millennial and getting back lost viewers Show less

• 

  Mercedes-Benz India

  Apr 2017 - Mar 2018

  Marketing Management Trainee

  • Designing and implementing comprehensive marketing strategies to build brand loyalty among customers, enhance customer retention and CSI.• Building and managing campaign calendar and deliverables along the marketing value chain for retail and wholesale.• Designing and launching promotional and product bundling schemes for new business opportunities to increase the sales focus and customer experience.• Branding and establishing Mercedes-Benz Genuine Parts as a brand at ISPs to amplify sales focus and execution excellence• B2B and B2C promotion of Service offerings and Service Products to meet the Service Package penetration in line with annual POM calculations• Conceptualising and execution of Service Clinic at dealer network, encapsulating 360-degree advertising activities to enhance Customer Service experience among customers and meet conversion of no-show target• Planning and execution of quarterly service camps at retail network, encapsulating BTL marketing activities by developing campaign specific promotion material like Emailers, Brochures, AVs and POS material• Planning and supporting Customer Services events like Customer Services Conference, Spare Parts Conference, Service Advisor Meet and others• Brand Communication and Promotion of ‘My Mercedes My Service’ Customer centric products on public portals and in Customer events like Auto Expo, Luxe Drive events and MB Golf Trophy• Supporting Retail network in promotion of new/existing dealers and in planned marketing campaigns like AMG Workshop setting, Service on Wheels concept etc.• Designing and developing interactive reception/handover bay for display and upselling of parts and service products• Promotion and amplification of CSI result 2017 by dealership branding, email signatures, social media promotion and inclusion in retail advertisements. • Designing and Managing overall content needs of the department: Content production for newsletters, website and social media content management. Show less

• 

  Chocolate box photography

  May 2018 - Feb 2019

  Freelance Writer

  Responsible for Content Creation & Writing for a varied set of SME (Small Medium Entrepreneur) thereby increasing their digital presence.

• 

  Vara

  Jul 2018 - Sept 2019

  Associate Business Development Manager

  An experienced sales professional having spent significant time offering Information Technology & Business Process Services across the BFSI Domain.Highly astute in areas of Sales Management & Operations from planning to execution. Currently establishing business for our BPO division and part of the team driving the sales growth story.An avid Travel Blogger & Marketing enthusiast too responsible for generation and growing the prospects through Inside Sales.

• 

  Wipro

  Oct 2019 - now

  Sales Support Specialist

  • Inside Sales: Was part of India DOP Sales team and Responsible for identifying opportunities within the Insurance sector. Also, Ensuring Sales cycle TAT optimisation by engaging multiple stakeholders within Client and Wipro and speeding the customer contract life cycle management. Develop and foster customer relationship by constant communication & cross-functional collaboration.• Sales Operations: Responsible for seamless and timely booking of ICICI Orders in the CRM portal Also enabling pricing from the central pricing team & Wipro’s deal pricing system.• Marketing initiatives: Responsible in maintaining and executing account marketing plan – Curating content for Quarterly Newsletter and organising the Silicon Valley Innovation Tour & other campaigns for ICICI group.Also, assist in developing and preparing presentations for Sales Management summarizing account projects & status, actual performance, important trends, proposed changes and/or any other topics of importance. • Customer profile enablement: Instrumental in setting up the team for niche technology programs and improve recruiting & hiring practices. Also ensuring effective onboarding and employee training programs. Show less