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Khadeeja Rasul

Khadeeja Rasul

Key Account Manager

Followers of Khadeeja Rasul4000 followers
location of Khadeeja RasulDubai, United Arab Emirates

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  • Timeline

  • About me

    Account Strategist at Google

  • Education

    • Defence public school

      2008 - 2010
      High School Biology/Biological Sciences, General

    • Defence Public School, DHA Lahore

      2008 - 2009
      Matric Biology, Physics, Chemistry

    • University Of Central Punjab

      2013 - 2016
      Bachelor's degree Business Administration and Management, General

      Activities and Societies: Debating Society Ushers Club Literary Society I've done Bachelors's in Business Administration with a major in Marketing. During my 4 years of the degree, I got the chance to learn amazing things from inspiring teachers that helped me develop a solid foundation of business skills with courses like business communications, compensation, advertisement and promotion, customer loyalty management, consumer behavior and organization behavior.. Moreover, I enjoyed learning and understanding in greater depth the different theories that underpin… Show more I've done Bachelors's in Business Administration with a major in Marketing. During my 4 years of the degree, I got the chance to learn amazing things from inspiring teachers that helped me develop a solid foundation of business skills with courses like business communications, compensation, advertisement and promotion, customer loyalty management, consumer behavior and organization behavior.. Moreover, I enjoyed learning and understanding in greater depth the different theories that underpin the practices and processes that I'm involved with on a day-to-day basis. Show less

  • Experience

    • Cresset Technology

      Jul 2016 - May 2017
      Key Account Manager

      Managing brand presence on social networking sites including Facebook, Twitter LinkedIn, Instagram and YouTube.Liaising with, and acting as the link between, the client and the agency.Presenting creative work to clients for approval or modification.Responsible for creating and maintaining editorial calendarLiaison with the client and creative team to ensure the client's work is designed and published in a timely manner.

    • Shopistan

      Jun 2017 - May 2021

      I was responsible for handling monthly budget of more than $50k/month & achieved 150% GMV growth (YOY)Improved website conversion rate of a local e-commerce retail brand Beechtree to 15% by doing A/B testing of website landing pages via Google optimize.Worked with cross-functional teams to devise a full-funnel strategy which resulted in 25% growth in ROAS, 329% more conversions with 30% lower CPA. - 2018: 147% Revenue Growth (YOY).- 2019: 75% Revenue Growth (YOY).- Winner of Facebook Agency League (APAC) beating agencies all aroundPakistan, Malaysia, Indonesia & more. Achievements:- 2017: 118% Revenue Growth (YOY)Responsibilities- Report and analyze the digital media performance of all brands on adaily, weekly & monthly basis- Analyzing sales data to determine industry and consumer trends andsuggest improvements for reporting structure- Responsible for detailed sales and customer insight reporting tomaximize ROI

      • Assistant Manager Digital Marketing

        Feb 2020 - May 2021

      • Digital Marketing Strategist

        Jul 2018 - May 2021

      • Reporting Analyst

        Jun 2017 - Jun 2018

    • STARZPLAY

      May 2021 - Jun 2022
      Performance Marketing Manager

      - Revamped & scaled Google Search & Display strategies which resulted in achieving 225% growth in credit card subscriptions.- 85% increase in Apple Trials (IAA: in-app actions) from UAC iOS (YOY) by improving app creatives & migrating from Appsflyer to Firebase bidding.- Successful launch of marketing campaigns of two new add-ons (cricket & football) which resulted in 30% increase in revenue, 5x growth in subscriptions and 41% decrease in tCPA.

    • Google

      Jun 2022 - Apr 2024
      Account Strategist

      Performance and App Marketing Solutions

  • Licenses & Certifications