Hassan H.

Experience

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  Emirates Computers

  Feb 2004 - Oct 2006

  Marketing & Business Development

  - Developing EC’s business & strategic planning for better positioning within the region.- Managing relationships between partners, channels & vendors - Managing, developing & evaluating partnership activities such as agreements, business & marketing plans with elite companies such as: Microsoft, Oracle, Cisco, Dell, Nokia,& others.- Working with the sales team by managing marketing plans & activities.- Planning, managing & implementing channel marketing activities: merchandising & promotional programs & pricing.- Creating Awareness and Branding Campaigns for EC- Creating innovative marketing approaches for co-branding activities & product launching with partners, vendors & channels.- Working closely with market leaders in research & analysis to generate statistics & market intelligence - Overseeing the marketing & telemarketing team on all related activities- Writing / editing articles & press releases for all company divisions while working with the PR agencies Show less

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  Nortel Networks

  Oct 2006 - Dec 2009

  - Handling all Marketing activities for the Carrier, Enterprise, Services & SMB Markets for Nortel, its partners/channels & customers, within the Middle East, Africa, Pakistan & Turkey.- Define & Execute with Regional Sales and EMEA Marketing management an integrated marketing plan in support of the Regional business plan, encompassing Brand Awareness, Lead Generation, Partner & Customer Co-Marketing and Sales Effectiveness activities, fully integrated with the EMEA Marketing objectives- Develop local Brand Awareness activities including local media, analyst and consultant relationships- Drive Lead Generation activities to build revenue pipeline, through a range of activities including direct marketing campaigns, exhibitions and events/road shows..- Budget management - Team management- ROI Reporting and evaluation- Working with our marketing and PR agencies - Manage and engage with the wider Nortel Marketing/Sales & Sales Support teams Show less - Nortel EMEA Marketing ROI Award Winner 2007- Handling all Marketing activities for the Carrier, Enterprise & SMB Markets for Nortel, its partners/channels & customers, within the Middle East..- Define & Execute with Regional Sales and EMEA Marketing management an integrated marketing plan in support of the Regional business plan, encompassing Brand Awareness, Lead Generation, Partner & Customer Co-Marketing and Sales Effectiveness activities, fully integrated with the EMEA Marketing objectives- Develop local Brand Awareness activities including local media, analyst and consultant relationships- Drive Lead Generation activities to build revenue pipeline, through a range of activities including direct marketing campaigns, exhibitions and events/road shows..- Budget management - ROI Reporting and evaluation- Working with our marketing and PR agencies - Manage and engage with the wider Nortel Marketing/Sales & Sales Support teams Show less

  • Marketing Director - Middle East, Africa & Pakistan

    Dec 2008 - Dec 2009

  • Middle East Marketing Manager

    Oct 2006 - Nov 2008
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  Avaya

  Jan 2010 - Jul 2010

  Marketing Manager - Middle East, Africa & Turkey

  Avaya acquired Nortel Enterprise Business as such I transitioned into this role handling the same responsibilities..

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  Brocade

  Jul 2010 - Feb 2014

  Responsible for Marketing in Brocade for the Emerging Markets, CEMA (Russia & CIS, Central & Eastern Europe, Poland, Czech Rep, Austria, Germany and Switzerland, Greece, Turkey, Pakistan, Middle East and Africa (including South Africa)). Working with alliances to enhance strategic positioning Enhancing sales campaign strategies Ensure regional opportunity pipeline targets are met Define and agree marketing strategies & execution with regional sales managers aligning with EMEA objectives, encompassing Brand Awareness, Lead Generation, Partner and Customer Co-Marketing and Sales Effectiveness activities. Drive proper ROI on all Brocade Lead, OEM & Partner lead marketing activities Drive Lead & Opportunity Generation activities to build revenue pipeline, through a range of activities including direct marketing campaigns, exhibitions and events/road shows, supported by telemarketing. Agree targets, manage the distribution of leads to sales, push sales on current opportunities, and report results Top KPI is to achieve an Opportunity funnel target by quarter via any marketing activity to be done. Develop Regional Brand Awareness activities including local media, analyst and consultant relationships, origination of regional press releases and new stories, prioritization of paid advertising and advertorial placements, supporting the local user association activities and organizing events for multiple levels including CxO levels. Budget control & management Regular reporting of achievements against agreed metrics and measurements to demonstrate maximum return on the Regional marketing investment. Working with our marketing and PR agencies to deliver and execute PR coverage across my territory Show less  Responsible for all marketing activities for Brocade across Middle East, Africa, Turkey, Pakistan, & Greece. Define and agree marketing strategies & execution with regional sales managers aligning with EMEA objectives, encompassing Brand Awareness, Lead Generation, Partner and Customer Co-Marketing and Sales Effectiveness activities. Ensure my MQLs, SQLs, Opportunity pipeline and Revenue targets are met Drive proper ROI on all Brocade Lead, OEM & Partner lead marketing activities Drive Lead & Opportunity Generation activities to build revenue pipeline, through a range of activities including direct marketing campaigns, exhibitions and events/road shows, supported by telemarketing. Agree targets, manage the distribution of leads to sales, push sales on current opportunities, and report results Top KPI is to achieve an Opportunity funnel target by quarter via any marketing activity to be done. Develop Regional Brand Awareness activities including local media, analyst and consultant relationships, origination of regional press releases and new stories, prioritization of paid advertising and advertorial placements, supporting the local user association activities and organizing events for multiple levels including CxO levels. Budget control & management Regular reporting of achievements against agreed metrics and measurements to demonstrate maximum return on the Regional marketing investment. Working with our marketing and PR agencies to deliver and execute PR coverage across my territory Show less

  • Regional Marketing & BD Manager - Emerging Markets, CEMA & DACH

    Aug 2010 - Feb 2014

  • Regional Marketing Manager - MEMA

    Jul 2010 - Feb 2014
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  Riverbed Technology

  Mar 2014 - Apr 2015

  Senior Marketing Manager - METNA

  Responsible for all marketing activities for Riverbed across Middle East, Turkey, North, West & Central Africa, Greece & Cyprus.

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  Pure Storage

  Apr 2015 - now

  Heading the METCA/LATAM Marketing Team & Responsible for all Marketing across Middle East, Africa, Turkey, Central & Eastern Europe, CIS, & Latin America. Heading the Emerging Marketing Team & Responsible for all Marketing across Middle East, Africa, Turkey, Eastern Europe, Russia & CIS. Responsible for all marketing across Middle East, Africa, Turkey, Eastern Europe, Russia & CIS.

  • Regional Marketing Director - METCA & LATAM

    Jan 2025 - now

  • Regional Marketing Director - EMEA Emerging

    Mar 2021 - Jan 2025

  • Senior Regional Marketing Manager - EMEA Emerging

    Apr 2015 - Mar 2021