Tatum Shiff

Experience

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  Centauri Summer Arts Camp

  Jun 2012 - Aug 2013

  Camp Counselor and Lifeguard

  I worked at Centauri for Summers 2012 and 2013.• Provided for the physical, mental and emotional needs of campers twenty-four hours per day• Developed and facilitated educational workshops including playwriting, crafts and vocals- Working as an effective team, planned and implemented camp-wide programming and activities

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  University of King's College

  Sept 2013 - Apr 2015

  Receptionist and Switchboard Operator

  • Represented the spirit and brand of King’s College by enthusiastically greeting students, faculty and guests, and providing courteous assistance with helpful information and advice.• Assisted student groups in booking rooms on campus.• Operated a busy switchboard while tending to a variety of administrative responsibilities.

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  Queen Street Dental Centre

  May 2014 - Jun 2016

  Front Desk Receptionist

  • Laid the foundation for a positive dental experience by warmly welcoming patients and visitors, managing their expectations, and by genuinely demonstrating empathy and care• Managed a fast-paced dental services environment, respectfully attending to the needs of patients in a potentially stressful situation by triaging their inquiries, crafting their appointment schedules, and processing payments with the patients and their insurance companies

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  Rand Market Research Corporation

  May 2014 - Jun 2015

  Market Research Assistant

  I worked at Rand Market Research Corporation for summers 2014 and 2015• Assisted researchers and facilitators in field work and focus group sessions.• Scribed comprehensive notes in session, and pulled video clips for client viewing and debriefing.

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  OntarioMD

  May 2016 - Aug 2016

  Communications and Marketing Intern

  • Spearheaded the development of engaging promotional brochures and membership emails, leaving a lasting impact on the organization's outreach efforts.• Contributed substantively as an editor and proofreader to the enhancement of the website and annual report, ensuring a polished and professional presentation.• Authored compelling articles and crafted visually appealing infographics for both internal and external newsletters, demonstrating a commitment to quality within set time and budget constraints. Show less

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  SCRATCH

  May 2017 - Aug 2018

  • Wrote, edited, proofread and managed content for client websites, proposals, billboards, newspaper ads, digital and Facebook ads.• Managed, ideated, and wrote copy for agency social media channels.• In conjunction with the head of branding, launched Caring Organizer, an innovative new company, including mission statement, tagline, brand tone, marketing personas, and social media kick-off strategy.Clients include SPINCO, Baycrest, The Terry Fox Foundation, BEAM, Bosch, The Batori Group, TempStar, and the Toronto Rehab Foundation. Show less

  • Copywriter and Junior Digital Marketer

    Jul 2017 - Aug 2018

  • Copy Intern

    May 2017 - Jul 2017
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  Eden Advertising & Interactive

  Mar 2019 - May 2019

  Copywriter and Digital Marketing Assistant

  • Researched, developed, and wrote blogs for over a dozen clients across several industries, including: construction, pest control, law, IT services and consulting, healthcare, advertising, food and beverage, real estate, printing and production, and retail apparel.• Conducted keyword research and integrated SEO best practices into all writing assignments.

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  Autism Ontario

  Jun 2019 - Sept 2021

  Content and Marketing Coordinator

  • Empowered staff and volunteers by imparting robust content creation guidelines and branding standards, enhancing consistency and fortifying the organization’s unique voice.• Spearheaded a comprehensive content refresh and digital transformation, including fact sheets, membership emails, infographics, and an enhanced social media strategy. These initiatives resulted in 71% growth of website traffic and a 44% increase in social media followers.• Created and implemented multifaceted communications strategies to bolster fundraising endeavours, elevate brand visibility, promote events, and foster autism acceptance. Involved crafting web-based content, thought leadership pieces, and press releases, and securing media engagements. • Developed and executed webinars on autism tailored for families and professionals across Ontario. Responsibilities included topic research, speaker selection, logistical coordination, registration management, promotional efforts, and performance evaluation.• Launched and curated the Autism Ontario Blog and "Autistic Creativity," a web space dedicated to content created by autistic people.• Oversaw communications intake for and contributed to the production of published materials including Annual Report, Autism Matters Magazine, internal and external newsletters, educational materials about autism and related supports, the Autism Ontario blog, and fundraising and program brochures. Show less

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  BrandActive

  Sept 2021 - Dec 2023

  • Directed the strategic planning, execution, and analysis of the annual communications plan, driving demand through successful email campaigns, a strong organic and paid social media presence, SEO optimization, and impactful thought leadership content and sales collateral.• Revitalized and managed the creation and content of the monthly internal newsletter, leading to a 45% increase in readership.• Collaborated with the People and Organizational Effectiveness team to drive internal communications, formulate and carry out social media-driven recruitment strategies, and lead company-wide training initiatives on Employer Branding and Employee Ambassadorship.• Built and led an elite cross-functional team, contributing to a 28% increase in marketing attributed revenue for 2023, illustrating a strategic approach to communications that directly impacts the bottom line.• Achieved impressive results in external email engagement, with a 20% increase in external email open rates, and a simultaneous 50% rise in direct conversions, demonstrating a keen ability to develop effective communication strategies that captivate and engage target audiences and drive tangible outcomes.• Oversaw the end-to-end financial Marketing landscape by creating and managing the budget.• Developed the business case and negotiated the transition from Act-On to Hubspot Marketing Hub, resulting in increased efficiency and transparency for a more powerful Business Development team. Show less

  • Marketing Manager

    Jul 2022 - Dec 2023

  • Senior Marketing Associate

    Jan 2022 - Jul 2022

  • Marketing Associate

    Sept 2021 - Jan 2022
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  ROOFLIFTERS

  May 2024 - Jul 2024

  Communications Manager

  • Developed and executed comprehensive communication strategies to enhance brand visibility and market presence.• Managed all aspects of internal and external communications, including press releases, social media content, and website updates, ensuring consistent messaging and brand alignment.• Monitored and analyzed communication metrics and feedback to measure the effectiveness of campaigns and identify areas for improvement, optimizing ROI and brand performance.

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  CIBC

  Oct 2024 - now

  Senior Technical Writer