Vanessa Ching

Experience

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  Asia-Pacific Broadcasting Union

  Jan 2004 - Jan 2007

  Communications Officer

  ABU is a professional industry organization of broadcasters with membership representing over 170 free-to-air & cable broadcasters and content creators in a TV viewing market of 3 billion. It is the Asian counterpart of the European Broadcasting Union. ABU represented the APAC broadcast rights for the Olympics.Oversaw the promotion of the organization's profile, industry-wide. Oversaw the organization's new initiatives.• Oversaw communication at ABU’s annual General Assemblies• Industry alliance building among broadcasters and corporate and non-profit partners. Worked onAPAC bridging the digital divide projects with UNHCR, UNICEF, Red Cross, Asian Development Bank• Sold sponsorship - contributed earnings of over US$250K• Liaised and worked closely with the Secretary General, Head of Sports, Head of Technical, Head of Programs and News to identify key priorities to be communicated to raise the profile of the organization to a wider audience• Part of project team organizing funding, co-productions, content workshops, robotics competition, content workshops and sponsorship programs funding broadcasters from developing countries to assist them to bridge the digital divide• Obtained international press interest in ABU’s involvement in the Olympics• Part of founding team that launched the annual ABU Digital Symposium series Show less

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  Globecast

  Jan 2007 - May 2011

  Senior Regional Manager, Marketing Communications & Research, Asia

  An Orange company. Based in Singapore, functional reporting to a global director based in New York and liaison with Paris HQ. Oversee both Asia-based and global campaigns. GlobeCast transports, manages and plays broadcasters' content to multi-platforms:- Content licensing and redistribution for PayTV markets- Channel playout and origination- LIVE delivery of major news and sports events e.g. APEC, IPL Twenty20 cricket, Olympics, World Cup, US Presidential Elections, The Academy AwardsPrimary responsibilities: Part of a global team, reporting to New York and Paris HQs.• Led branding, communication and positioning in Asia across 5 offices in the region (Singapore, New Delhi, Beijing, Seoul and Hong Kong)• Led 12 Olympic-broadcast related regional marketing campaigns • Conceptualization and implementation of a targeted MAM viral campaign pivotal to the awareness and branding of the product in the market• Management of designer and ad-hoc agencies for showreel and creative design • Successful implementation of a global social media strategy, website analytics and statistics analysis for projections and planning • Wrote opinion pieces for industry trade publications.Market development and other projects:• Working with the sales, product managers and technical team, for the market development in Asia for existing and new business lines including satellite services, contribution, playout, MAM, post production and creative services • Strategic planning, positioning and execution of GlobeCast's Digital Ecosystem launch industry-wide• Led TV Channels marketing for Content Acquisition and Distribution business, electronic program guide (EPG) implementation and training Show less

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  Snell

  Jun 2011 - Mar 2015

  Vice-President, Partnerships / Channel Marketing, Asia-Pacific and Middle East

  Snell Advanced Media (HQ in UK) an Emmy-winning brand, is known worldwide for setting the industry standard in platform-agnostic image processing technology, and TV Everywhere, Second Screen & Live TV solutions for the world’s top broadcasters such as NBC, Olympics broadcasters and Disney.• Developed, executed and led the Asia-Pacific and Middle East (APME) Partnerships Program – based on success indicators below, inputs were adopted globally. • Activated new partnership & markets in APME, reporting to the President of Snell, APME (in HQ)Key Achievements• Generated +30% marketing ROI in 2011-2012 YoY upon the 1st year of joining• APME's marketing & influence, resulted in new business for the company, which represented +22% ofAPME's total 2013 business• Identified/Troubleshot process gaps and improved processes, saving time & costs for the company inthe mid to long-run Show less

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  The Media Alliance

  Dec 2014 - Dec 2019

  Non-Executive Director/ Board Member

  Joined the Board of Directors. http://www.mediaalliance.asiaVanessa Ching is a senior media executive with 15 years at the intersection of content and technology and experience in building partnerships and helping broadcasters to navigate the media ecosystem effectively for Live TV and TV Everywhere. In her capacity as a non-executive director of The Media Alliance, Vanessa seeks to galvanise media and advertising sectors to collaborate on content projects for creative content creation on new media platforms, as well as to raise social awareness and communicate CSR best practices. and content creation. Vanessa is also a co-founder of the Filmcamp Network, a network of filmmakers and content creators. Show less

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  XR Women in Asia

  Nov 2015 - now

  Founder

  Asia's predominant community for XR/VR/AR women (and men! :)

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  XR Alliance

  Dec 2015 - now

  Founder and Angel Investor

  XR Alliance is a collective and not-for-profit comprising global pioneers in VR and AR, HCI and content development and distribution, and scientists. The XR Alliance runs the WebXR Asia and XR Women In Asia global groups. The XR Alliance also works with industry partners to develop quality programs in VR/AR/XR, deep tech and AI. @xrforce Human Factors and HCI researchEnterpriseContent DevelopmentIndustry DevelopmentXR/VR/AR Women in AsiaWebXR/VR Asia* Worked on industry VR programs / workshops with Mozilla, Intel, SamsungWe strongly believe in fostering good partnerships and collaborations and are selective in what we work on. #VirtualRealityForGood #XRForGood Show less

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  Holition

  Feb 2016 - Jul 2017

  Head, Business Development and Partnerships, APAC

  Holition is a synthesis of futurists, luxury marketers, retail specialists and cutting edge leaders in innovative and emerging digital technology. An artistic approach to the design of technology sets it apart, crafting premium and immersive digital experiences for a growing network of pioneering luxury organizations and brands including Coty, Richemont, LVMH, Kering and Swatch Group.Its creative augmented reality, holographic, ‘touch' and wearable tech solutions bring audiences closer to brands, connecting digital to retail by delivering memorable retail experiences online, in-store and through mobile. Its international deployments have been installed at premium retail stores including Selfridges, Harrods, Isetan in Tokyo, and Bloomingdales in New York.Its team are experts in the areas of digital retail and are widely invited to be thought leaders at global conferences and events; sharing their knowledge and experience to encourage thinking beyond the expected and inspire 'Beautiful Technology'.Driven by #UX to digitally amplify brand stories, Holition crafts art with science to augment the #retail experience. It is headquartered in UK and serves customers globally.#Augmented Reality #AR #VR#3D #Holograms #Robotics #Wearables#FashionTech #VirtualTryOn#Luxury #Sports #LiveEvents #LiveTV #MusicHolition serves:-premium luxury brands -automative brands-luxury hotels & resorts-museums & exhibitions-airports & airlines-sports brands & events-cosmetic brands-music/dance eventsmorePortfolio: http://holition.com/portfolioFor more information: vanessa (dot) ching (at) holition.com Show less

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  AOL

  Sept 2016 - Dec 2016

  Regional Product Marketing, APAC

  Headed product marketing in APAC to bring AOL’s product story beyond the United States. Based in Singapore, reporting to AOL U.S. HQ. In fast-paced AOL,• Contributed to a major agency pitch• Localized U.S. centric messaging for AOL’s Advertiser and Publisher platforms for local APAC markets,working with the commercial team• Incepted AOL’s ONE for Mobile product messaging for APAC• Launched & led go-to-market strategies and commercialization processes for Asia, Japan, AustraliaProducts:• Tech: ONE By AOL adtech platform• Content: TechCrunch, Huffington Post, Ryot 360/VR advertising, Engadget, Microsoft Bing &MSN, Xbox, Skype advertising Show less

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  International Aikido Federation

  Dec 2016 - Jan 2021

  Digital and Content Officer (Volunteer Committee)

  Part of the IAF committee to spearhead IAF's digital and content activities. Honored to serve the committee in my voluntary capacity to help promote aikido, the art of peace and non-violence.- liaison among IAF's global members to curate relevant content about Aikido- conceptualized and launched the #AikidoWomen campaign promote gender and diversity during International Women’s Day since 2017 Follow IAF for Aikido news http://www.aikido-international.org/

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  Wavecell

  Jun 2018 - Oct 2018

  Acting Head of Marketing (Consultant)

  Wavecell is Asia's leading cloud communications platform with an international partner network. Founded in 2010, its technology enables web developers to integrate SMS, voice, chat and video calling into applications. It has more than 500 enterprise clients. www.wavecell.com #CloudCommunications #CustomerExperience #MessagingSolutions #ChatAppsAPI #VideoInteraction #PaaS

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  Standard Chartered Bank

  Feb 2019 - Mar 2019

  Consultant, Global Brand and Marketing - Corporate, Commercial & Institutional Banking

  Brand storytelling through thought leadership content and campaigns Content AmplificationContent MarketingContent StrategyAgency Managementhttps://www.linkedin.com/showcase/scccib

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  Microsoft

  Apr 2019 - May 2022

  Regional Director

  Advisory capacity as an industry practitioner.

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  GeoWorks

  Apr 2019 - May 2022

  Industry Partner

  Geospatial Happens Here. GeoWorks is Singapore’s geospatial industry centre managed by the Singapore Land Authority promoting industry growth. www.geoworks.sg Geospatial & Data: Industry development divisionFirst "Brand Engineer", marketing lead and brand custodianProduct marketing International industry partnerships to foster innovationProject lead; conceptualized the Singapore Geospatial Festival which has morphed into an annualtentpole event with 2,300 pax participants from 60 countries with only a core team of 4 paxPublic and private sector collaborationBrand awarenessCommunity and startups engagementDeveloper marketingCommunications strategyRevenue marketing Show less

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  Boulder Graphics LLC (maker of SuperD 3D modeling software)

  May 2019 - Jul 2019

  Advisor

  Research and development of geometric modeling software in animation, styling, design, VR/AR/MR, gaming etc.*NEW!* SuperD (now on Rhino!) is a recursive subdivision modeler without subdivision, beautiful surfaces and it is blazingly fast on an iPad or iPhone. [This guy (see image) with 9000 control cage vertices and 2.5 M polys computes in 1.5 seconds] Check out at www.SuperDmodelling.com

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  NVIDIA

  May 2022 - now

  Accelerate your startup's AI journey via NVIDIA's Inception startup program and developer resources. https://nvda.ws/3PrxBB3 #NVIDIAInception

  • Inception - Global Partnerships | CSPs | NCPs | Ecosystem Alliances

    Aug 2024 - now

  • Inception | Startups & Ecosystem Alliances, North America & Latin America (NALA)

    Dec 2023 - Aug 2024

  • Inception | Ecosystem & Startups Partnerships | Developer Program, Asia-Pacific South (ASEAN & ANZ)

    May 2022 - Dec 2023