Arjun Vijayakumar

Experience

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  MentorMind

  Aug 2020 - Aug 2020

  Supply Chain Intern

  To create an effective supply chain for an IT Industry

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  Vision Logistics Cargo Services CO. LLC

  Oct 2020 - Nov 2020

  Logistics Intern
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  Amrita Vishwa Vidyapeetham

  Jun 2021 - Dec 2023

  Asst. Manager - Advertisements & Media

  • Media Planning & implementation for Amrita Group encompassing Education, Healthcare and allied activities• Negotiation, Analytics, Market research, Impact reports for all media activitiesInteraction with external stakeholders - agencies, publications, vendors • Developing pricing strategies for programs to be marketed primarily for University & Healthcare domains• Cordination with various departments at various stages to ensure optimum results.

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  Fluid Force Machinery and Spare Parts Trading LLC

  Dec 2023 - now

  Deputy General Manager Marketing

  *Develop and implement comprehensive marketing strategies to increase brand awareness, drive lead generation, and support sales efforts.*Plan and execute multi-channel marketing campaigns, including digital marketing, email marketing, social media marketing, and events.*Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.*Create compelling marketing materials, including brochures, presentations, and website content, to effectively communicate the value proposition of our products and services.*Collaborate with sales and product teams to develop targeted marketing initiatives and promotional activities to support business objectives.*Measure and analyze the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement. Show less