Grant Kersey

Experience

• 

  University of Virginia

  Jan 2016 - Jan 2020

  Student-Manager/Athlete for Men's Basketball

  Invested an average of 30 hrs/wk to games, practice, film, weightlifting, and player development. Assisted coaches with office tasks and on the road with scouting, recruiting, and daily operations. Ran opposing team’s offense/defense against starters for game prep. Selected by Coach Bennett to dress for games during the 2018-19 National Championship season; made Athletic Honor Roll for Fall ‘18 and Spring ‘19 with a GPA > 3.0.

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  Locker Room Access

  Jul 2019 - now

  Locker Room Access Social Media and Marketing Coordinator

  Managed NBA 2k20 tournament raising $3k+ for UVA workers impacted by Covid-19 and live streamed the event to 169k+ viewers. Organize and coordinate interviews/events with professional athletes and alumni. Create new designs/colorways for merchandise sales. Upload podcasts and fan engagement content to all social media platforms while planning additional fundraisers and exploring opportunities for overall growth.

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  Virginia Athletics Foundation

  Feb 2020 - May 2020

  Virginia Athletics Foundation Intern/Ambassador

  Responsible for researching over 75 schools to recommend naming opportunities/donor recognition designs. Participated in the VAF Ambassadors program helping connect VAF with student-athletes, review VAF social media efforts, and add engaging content to grow social media. Interviewed and wrote about former UVA Men’s Basketball player Mamadi Diakite’s future plans aside from basketball reaching 15,000+ impressions on Twitter.

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  University of Virginia Darden School of Business

  Aug 2020 - Nov 2022

  Research Assistant

  Tasked with researching and developing a structure for student-athletes to create their professional brand to profit from Name, Image, and Likeness (NIL) rules by supporting the entirety of the Brand Building book. Serve as the bridge that connects this project to the professional athletes that are core examples in the book. In charge of creating and analyzing all aspects of the marketing plan needed to integrate the book within schools and teams across the country including possible partnerships. Additionally, co-author and research articles “What Is The Executive Leadership Team? 33 Board and C-Level Leaders Explain” and “Insight On The Executive Leadership Team From Board And C-Level Executives” for Forbes Magazine. Show less

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  St. Anne's-Belfield School

  Dec 2020 - Feb 2021

  St. Anne's Belfield Varsity Basketball Assistant Coach

  Invested an average of 10 hours a week to practices and film breakdown under Covid-19 guidelines and regulations

• 

  Self-employed

  Jan 2021 - now

  Client Management

  Manage the off court day-to-day lives of professional athletes. Initiate and negotiate contracts for endorsement deals or sponsorships to maximize their brand and create new business opportunities. Assist clients with travel needs, reservations, or contacts needed in new cities. Facilitate moving across the country due to trades or waiver action.

• 

  Twitch

  May 2021 - Nov 2022

  Marketing Assistant - Marketing Growth Media

  Responsible for managing the Google Play Store that drove an incremental 410K+ installs equivalent to $2 million in savings. Find, create, and drive partnerships with teams for event promotions through Google LiveOps and execute weekly A/B testing in order to drive downloads and conversions. Analyze and edit the Main Store Listing based on keyword density and localized content to globally out rank competition within App Store Searches.

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  Official

  Nov 2022 - Jan 2023

  Growth Marketing

  Manage Google Play and Apple App Store to maximize downloads by creating and executing the strategy for all App Store Optimization (ASO). Continually research and update app keywords based on competitors and industry trends. Bridge the gap between app stores and social media.

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  Grand Classroom

  Apr 2023 - now

  Operations
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  Nuw

  May 2023 - Aug 2023

  Growth Marketing

  In charge of producing and implementing different strategies and techniques for overall app growth through both the Google Play Store and Apple App Store, lifecycle marketing, email marketing, and user journey. Utilized A/B Testing, In App Events, and Keywords to accomplish this.