Bernadette Powers

Experience

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  Legg Mason

  May 2001 - Sept 2001

  Marketing Intern

  I developed and planned educational workshop opportunities to drive word-of-mouth advertising, including Non-Profit investment awareness seminars and identified communication vehicles to promote investment opportunities from the target audience.

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  Westwood Tile and Stone

  Sept 2002 - Aug 2004

  Marketing and Sales Representative

  I managed the execution of the company’s first integrated sales tool kit to generate new commercial accounts. Coordinated all program elements, including the development of product usage materials, promotional brochures, and print advertising.

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  Admiral Insurance Company

  May 2004 - Jan 2005

  IT Intern

  I was responsible for the execution of a company-wide database management project that focused on a new electronic forms technology system.

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  Philadelphia Home Art Garden

  Aug 2005 - Jan 2006

  Marketing Intern

  I created the print and online media strategy to increase brand awareness among real estate agents. I also identified cross-promotion and sponsorship opportunities with key partners, like Prudential and Coldwell Banker, to increase customer acquisition.

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  Oki Data Americas Inc.

  Mar 2006 - May 2011

  In this role, I leveraged industry trends and market data in order to drive the creation and execution of strategic plans that focused on lead generation activities and resulted in enhanced strategic alliances and customer relationships. I developed, modified, and executed monthly product forecasts, annual marketing plans, and product positioning in the marketplace. I also was responsible for tracking and analyzing monthly sales and financial results to understand ROI on promotions and campaigns, which resulted in better measuring, monitoring and adjustments of initiatives. I created and maintained the master marketing program schedule, which included web/ad placement and promotional strategies, as well as tracked ROI for promotional campaigns in the retail market (Staples/Office Depot/Office Max/Comp USA) and reseller channels (CDW/Insight), and supported all new product launch efforts.

  • Industry Marketing Manager

    Jul 2007 - May 2011

  • Assistant Marketing Manager, Color and Monochrome Products

    Jul 2006 - Jul 2007

  • Marketing Specialist, LFR and DMR

    Mar 2006 - Jul 2006
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  DexYP

  Jan 2011 - Jan 2012

  Field Marketing Manager

  I developed strategic market intelligence plans for multiple sales divisions, which included competitive analysis, pricing strategies and new product development/training in order to increase advertiser penetration and drive growth for print, online, social media and direct marketing solutions.

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  Checkpoint Systems

  Feb 2012 - Jan 2016

  I was hired by Checkpoint Systems, Inc. to develop global solution go-to-market strategies and communication platforms for their highest revenue generating ($350 million) business division as well as drive all digital marketing efforts and strategy.I worked closely with the corporate leadership, product management, and direct/indirect sales teams to ensure growth across multiple product divisions and collaborated with global sales leadership teams to drive new business growth and was recognized as a top new hire and selected for participation in the Harvard Management and Leadership Program.On the average, we had 20+ new product launches per year. Exceeded corporate revenue objectives and gross profit margin by an average of 7% from 2014-2016. Increased LinkedIn followers by 45%, Twitter followers by 40% and doubled the amount of YouTube subscribers in the same time period. Show less As a Marketing Manager, I was deeply involved in the development of electronic article surveillance (EAS) marketing initiatives and key communication platform strategies to drive growth in North America. Managed and executed the rationalization process for 100+ products in the EAS hardware, consumables and deactivation categories resulting in a simplified, customer friendly approach for each line of business.A proud recipient of the Checkpoint Systems Inc. North America Galaxy Award and was nominated by the sales leadership team for the dedication and support of the largest customer win in the history of the company ($12 million win). Show less

  • Senior Global Marketing Manager, EAS Systems and Labels

    Jan 2014 - Jan 2016

  • Marketing Manager, EAS Systems and Labels

    Feb 2012 - Jan 2014
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  X-Rite

  Jan 2016 - Jan 2018

  Marketing Communications Director, Industrial and Appearance Markets

  My responsibilities included developing the execution and optimization of a global B2B technology marketing strategy for the Industrial and Appearance segments that delivered on corporate goals for brand awareness, demand generation, new customer acquisition and existing customer loyalty.In fulfilling my responsibilities, I partnered closely with global sales, product management, digital and creative teams, and outside agencies to create integrated Marketing programs that spanned across both traditional and digital channels in support of new product launches.Within a short time-frame, I developed new KPI's for the global team that I managed and executed integrated global go-to-market strategies for new solutions and products to drive lead generation and business development in the automotive, plastics and coatings, textiles, industrial design, gaming, entertainment/media, apparel, furniture and retail markets. Show less

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  Davenport University

  Jan 2018 - Jan 2020

  Professor of Graduate Marketing Studies

  Being a professor in the Masters program gave me the opportunity to do what I love most, educating and mentoring others on the best practices of global strategic marketing. This experience enabled me to enhance my leadership skills and leverage a variety of teaching methods, such as lectures, discussions, and demonstrations to provide students with opportunities to observe, question, and investigate.

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  X-Rite

  Jan 2019 - Jan 2022

  I developed and executed effective sales and marketing strategies to highlight the value of post-purchase device protection services, driving customer investment in the long-term care and maintenance of their devices throughout the product lifecycle. I led a diverse team comprising lead generation specialists, inside sales representatives, field service technicians, service administration personnel, and a solution architect, while driving recurring revenue through service contract sales.Highlights of accomplishments in this role include:• Achieved all growth targets for the Service business unit, demonstrating exceptional leadership and strategic acumen.• Successfully oversaw technical services for five distinct lines of business, catering to customers across North America and Latin America, ensuring consistent service quality and customer satisfaction.• Expanded revenue streams by supporting a flat-rate business model for customers requiring device repairs, certifications, and preventative maintenance, while also meeting the needs of partners seeking parts from X-Rite.• Played a pivotal role in elevating the marketing focus within the organization by developing impactful marketing materials and compelling value propositions to support the sales team, ultimately enhancing their effectiveness and generating increased leads. Show less In this role, I managed global team for training and education services, ensuring exceptional customer support. I drove revenue growth through online channels and expanded digital training offerings. I implemented innovative solutions to enhance online learning and customer engagement.Highlights of accomplishments in this role include:• Transitioned from on-site training to a digital platform, effectively digitizing educational courses for encountering challenges posed by the COVID-19 pandemic.• Managed the X-Rite University platform and content, providing customers with valuable resources to enhance their hardware and software usage, which helped in strengthening customer satisfaction and loyalty.• Met $3 million revenue target despite COVID-19 pandemic by demonstrating exceptional resilience, adaptability, and leadership skills.• Successfully navigated the complexities of remote training and education services, effectively addressing customer needs and maintaining strong relationships, contributing to the overall success of the Color Services business. Show less As a Global Marketing Consultant, my role within the organization was to define and drive the execution of the overarching marketing strategy for X-Rite globally to generate brand awareness, thought leadership and sales enablement. I was responsible for day-to-day coordination and execution of all new product launches and content strategies across traditional and digital channels including PR, shows, events, webinars, web, email, and social media. I drove team education and adoption of fundamental marketing frameworks, including market visibility modeling, marketing mix models, communication calendars, persona-based and 1:1 messaging strategies.I also worked with cross-functional product management and international marketing teams to perform market segmentation analysis, establish marketing governance, processes, and performance measurement tools that enabled rapid test and learn for continuous improvement. This allowed us to track the effectiveness of our fully integrated marketing programs to increase brand reach for new customers and secure the loyalty of existing customers. Show less

  • Director of Services, The Americas

    Jan 2021 - Jan 2022

  • Global Business Development Leader, Color Services

    Jan 2020 - Jan 2021

  • Global Marketing Consultant

    Jan 2019 - Jan 2020
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  X-Rite

  Jan 2023 - Jan 2025

  Commercial Director, North America Consumer Products and Materials

  I led a team of technical field sales executives, inside sales representatives as well as application engineers. Together, we developed and implemented strategic and tactical business development plans as well as forecasted future customer buying activity. I worked cross-functionally to create account plans and commercial strategies by leveraging sales enablement tools to effectively support and align with our revenue goals.

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  Hach

  Jan 2025 - now

  Director, North America Marketing Campaigns & Operations

  In my role as North America Marketing Campaigns and Operations Leader, I am responsible for overseeing marketing operations and campaign execution to drive revenue growth through e-commerce channels and lead generation initiatives. This position enables me to collaborate across teams to design, implement, and optimize integrated marketing strategies that deliver measurable business outcomes. This role enables me to mentor and develop a high-performing team of marketing professionals, aligning their efforts with strategic objectives while fostering a culture of continuous improvement. Additionally, it allows me to leverage my expertise in B2B marketing to drive impactful results and contribute to organizational success. Show less