
Rama Sivakumar
Category Product Specialist (India) – Commercial IPG Business

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About me
Microsoft Surface Sales Specialist (A/C and Partner Management) driving revenue growth in south zone
Education
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Institute of Rural Management (IRM)
2004 - 2006Master of Business Administration - MBA Business Administration and Management, General
Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, Kancheepuram
1999 - 2003BE Electrical & Electronics
Experience

Hewlett-Packard India sales Pvt.Ltd
Sept 2006 - Jun 2010Category Product Specialist (India) – Commercial IPG Business• Manage P&L, Meet market share goals & achieve growth objectives as well as product mix ratio as per the management guidelines in given time frame.• Devise and communicate Pricing and Discount Management to meet business goals• Monthly forecasting of shipment & revenue plans and engage with APJ team for marketing and product planning• Engage & Train with Sales teams (Channel and direct) and manage funnel• Support channels across regions by launching and managing tactical and long term programs• Support sales teams in tenders, DGS&D, Nodal agency contractual business activities to ensure assigned product lines are positioned • Conceptualized the go-to market plans the assigned product lines that results in achieving targets and business unit objectives.• Handhold with Marketing to ensure necessary support is extended for assigned product lines related to visibility and brand enhancement Show less

Samsung india electronics PVT.Ltd
Jun 2010 - Sept 2012ASM – Bangalore (IT Business)*Own and drive channel partner business and P&L in Bangalore market*Execute tactical and long term marketing programs / schemes and promotions for sales channels to seed the products in different customer segments.*Partner expansion and business growth plans through different channel and SMB*Cross sell and Upsell to ensure product mix targets are achieved*Train partner sales teams and participate events to generate new business and improve brand visibility across the target segments Show less

Acer india
Dec 2012 - Dec 2013Product Manager Consumer Laptops & Stock and Sell Desktops• Revenue, Gross margin, Market share & Profitability • Tactical & Long term programs • Channel engagement (Volume, LFR and e-commerce: Flipkart and e-bay)• Product pricing and discount management• Demand generation activities• ATL and BTL Activities

Pixel Digital Systems LLC & Reddot DIstribution
Apr 2014 - Jan 2016Business Development Manager• Meet the Sales & Profitability goals for the assigned product lines by RTM (Enterprise, LFR and e-Commerce)• Geographical expansion and New Account additions to meet the annual target plans• Manage product mix sales, pricing to strike a balance between growth, profit and market share requirements with accurate forecasting every month• Plan and execute demand generation programs for channels, e-commerce and LFR by identifying specific milestones

HCL Infosystems Ltd.
Feb 2016 - Jan 2017Enterprise Group Product Manager - Microsoft Surface and Multi brand Tablets business• Successfully Managed P&L and revenue for the PAN India Mobility and hybrid product business • Developed channels and alliances for hi-end specialty products (Microsoft surface and other tables) and ensured profitable operations• Plan and execute Demand generation activities • Positioned the mobility products from product evaluation, pricing and implementation by liaising with Government & Large account teams• Accurate Forecasting and Inventory management to maintain healthy supply chain • Training and mentoring sales teams and product consultants on product and technology Show less

Tally Solutions Pvt Ltd
Feb 2017 - Mar 2022Regional Sales ManagerAs a Regional Sales Manager for Enterprise and SMB at Tally Solutions Pvt Ltd in for North-2 (Gurgaon, Haryana, Chandigarh, Punjab, Himachal and J&K), India, I owned regional sales quota of managed software licenses, server, renewals, and new product pilots. I led a team of ASMs to drive customer and influencer engagement, achieving 10X funnel growth and exceeding revenue targets. Additionally, I conducted performance reviews, engaged with engineering teams, and optimized sales strategies to drive business growth. Planned and executed regional marketing activities and training activities of partners and customers Show less

Lenovo India
Apr 2022 - Aug 2024Category Sales Manager -ConsumerIn my role as a Category Sales Manager at Lenovo for India and SLBD, I spearheaded P&L management, revenue generation, and strategic business development initiatives. With a focus on driving sales revenue and operational efficiency, I led cross-functional teams to successfully introduce new products, implement pricing strategies, and execute promotional campaigns to boost demand.

Microsoft
Dec 2024 - nowSurface Sales Specialist (A/C and Partner Management)- South zone (KA/TN/AP/TS/Kerala)• Conducted sales activities along with partners, prospecting, and developing opportunities in mid-sized commercial accounts in South zone (KA/TN/AP/TS and Kerala).• Qualified leads, developed new customers, and prepared activity plan and forecast reports for management.• Built and strengthened business relationships with current accounts and new prospects.• Coordinated with Field Marketing to develop and execute regional events.
Licenses & Certifications

An Overview of Data Center Physical Infrastructure
Schneider Electric UniversitySept 2024- View certificate

Best Practices for Building a New Data Center
Schneider Electric UniversitySept 2024 
Work shop on "Presentation Skills"
TASMAC
Trained on "Professional Selling Skills"
ACHIEVE GLOBAL LIMITED
Trained on "Situational Sales Negotiation"
BAY GROUP INTERNATIONAL, LLC
Honors & Awards
- Awarded to Rama SivakumarPresident award winner : Group Product Manager : Enterprise Mobility for H1'16-17 President of Enterprise Business Nov 2016 Best Group Product Manager in H1'16-17
- Awarded to Rama SivakumarBest Regional Manager in H1'21-22 Zonal Head- North zone
- Awarded to Rama SivakumarDelightful customer engagement Award in Q3'20-21 (OND) -
- Awarded to Rama SivakumarOutstanding performance in Government and Very Large Account business in Q4'21-22 (JFM) Head- India Business
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