Jay Karia

Experience

• 

  IBM

  Apr 2008 - Sept 2009

  Process Associate

  My First Job.Was Part of Tiscali ISP Technical Troubleshooting TeamAlso a part of Communications with BT Engineers for Advanced Testing.Troubleshoot Common Internet Connectivity Issues for UK based Tiscali Customers.Build and Add to Knowledge-Base for Issue Ticketing Process

• 

  Reserve Bank of India (RBI)

  Aug 2010 - May 2011

  Internship Project

  Internship Project for MBARegulation & Supervision of Banks using BASEL-II NormsUnderstanding and Rating Banks for their Financial stability based on KFI Metrics as per Basel-II NormsProject was based in College of Agriculture Pune

• 

  SunGard - now part of FIS

  Sept 2011 - Feb 2014

  -Review Processed Financial Statements-Error Checking and Encoding Issues from Elixir-Common Upload Bugs and Dimension Issues in Edgar Tool Worked on Detailed Financial Notes and Primary Financial Statements for Tier-I and Tier-II Companies for US. -Training Module and Basic DFN Processing [2 Months]-Working on Quarterly & Semi -Annual Financial Reports of Tier-II and Mostly Tier-II U.S. Companies-Primary Financial Statements Balance Sheet, Cash Flow, Income Statement-Financial Reporting. for SEC U.S based companies in XBRL format as per IFRS. Processing Unit.

  • Final Reviewer

    May 2013 - Feb 2014

  • Senior Process Associate

    Apr 2012 - May 2013

  • Junior Associate

    Sept 2011 - Apr 2012
• 

  HDFC RED

  Jun 2014 - Apr 2018

  -Maintain and Meet Premium Developers-Check Digital Performance Of Projects On-board-Co-ordinate between internal Digital Marketing Team for Campaign Opportunities-Check and Co-ordinate for more Targeting Factors and Performance Reporting -Check and Approve Individual Projects PAN India for their Project Info, Location & Pricing. -Managed 4 Teams and Workflow between them. -Digital Product Curation and Concept Team - RED Collections - PAN India-Was part of the team developing the Collections Product on Website.-Launched Across 26 Cities in India with Internal Filters-Served as a Category Approach towards Property Searches and Criteria The "Startup Experience" - Now acquired & owned by Quikr (2018)Part of Digital Sales Team Pune. Allotted Primarily Pune [East]Into Space Selling and Offering Product Variations to Developers.Involved Travelling and Builder Meetings Follow-ups and Cold Calls.

  • Sales Marketing Coordinator

    Mar 2017 - Apr 2018

  • Project Quality Manager

    Dec 2015 - Mar 2017

  • Curator Of Collections

    Jun 2015 - Dec 2015

  • Sales And Marketing Specialist

    Jun 2014 - Jun 2015
• 

  Métier Media Co.

  Apr 2018 - Apr 2019

  - Worked as an Account Manager till September for Avanse- Involved in Client Presentations and Review Reports- Worked as a Key Account Manager for SEM for Apnapaisa from October On wards- Was involved in launching various Search Campaigns with different bidding and Optimization Strategies- Also worked as a communicator between Key Clients and Internal Teams for Content Ideation and Designs. -Trained & Worked as a SEM Executive (PPC) Google with Guidance from Senior Managers & Associates-Actual Campaign Structuring of HDFC Home Loan Account as a part of Basic Training-Avanse Campaign Restructuring and Optimizations-Introduction to Smart Display Campaigns and RLSA inclusions-Carried Out In-Market Campaign and Thematic Campaigns with help from Senior Manager

  • SEM Account Manager & Marketing Communications

    Sept 2018 - Apr 2019

  • Digital Marketing Executive

    Apr 2018 - Sept 2018
• 

  Ornate Jewels

  May 2019 - Aug 2020

  Search Engine Marketing Manager

  Structuring Managing Budget Outflows and Optimizations for1) Google AdWords PPC, 2) Amazon Seller Platform (E-Comm),3) Facebook Ads Manager /Instagram Ads &4) Involved in Research and Strategy for More Channel Advances

• 

  Eazital

  Aug 2020 - Oct 2020

  PPC Manager

  1) Structure and Management of Camapigns across Google, FB/Instagram, LinkedIn for Various Clients.2) Build IMC and POS under ABM's3) Cordinate with Internal Production team for Client Requirements and Deliverables

• 

  Cybage Software

  Nov 2020 - now

  - Handling Campaigns for Overseas Clients & Brands for Mediacom (a part of GroupM) - GCC- Part of the Content Services Performance Marketing Department- Setup and Manage Campaigns in Google Ads/Youtube- Setup and Manage Campaigns in Facebook / Instagram- Setup and Manage Campaigns on Twitter- Setup and Manage Campaigns in Snapchat- Work majorly with Mediacom Saudi Arabia Market POC's to launch their Campaigns- Process and Budget Track with QA Reporting and Review- Certain Major Brands I am currently aligned with are Reebok, Burger King, Nadec, Zara, - Small Brands like Jotun, Derayah, Al-Hokair Fashion, Skin-Foods, Calvin and Keith & more- My line of Work in a Short summary includes, Campaign Setup, Reporting, insight sharing, - Also involved in Pacing/Optimization/Monitoring and to an extent Media planning. Show less

  • Senior Digital Marketer

    May 2023 - now

  • Digital Marketer

    Nov 2020 - Aug 2023