Lucas Crepaldi

Education

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  Universidade Presbiteriana Mackenzie

  2010 - 2014

  Baccalaureate Product Design

  Activities and Societies: Empresa Júnior de Design, Diretório Acadêmico The history of the Design Course at Mackenzie University is interwoven with the history of the Architecture and Urbanism Course. Belonging to the area of ​​applied human and social sciences, both are characterized by interdisciplinarity and design as intrinsic knowledge. Compared to other areas of knowledge, the teaching of Design in Brazil is recent, but no less important. For decades, academic experiments and professional practices in this broad field of interdisciplinary / transdisciplinary… Show more The history of the Design Course at Mackenzie University is interwoven with the history of the Architecture and Urbanism Course. Belonging to the area of ​​applied human and social sciences, both are characterized by interdisciplinarity and design as intrinsic knowledge. Compared to other areas of knowledge, the teaching of Design in Brazil is recent, but no less important. For decades, academic experiments and professional practices in this broad field of interdisciplinary / transdisciplinary action have been raising cultural rescues and new creative practices. This can be seen from projects of rationalist / functionalist scope to morphological changes arising from contemporary design, culminating in the current state of the art, which indicates diverse and many paths previously unknown to current designers, due to the technological fusion between the physical, digital worlds and biologicals called by Klaus Schwab (2016) "the fourth industrial revolution". Show less

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  Faculdade Impacta Tecnologia

  2015 - 2017

  Master of Business Administration (MBA) Digital Marketing

  It is no secret that the Internet grows ever more like business space, and now it is no secret also that became a serious search space regarding products, services and social life. The "mouth tomouth" it is now the internet.Therefore, it is clear that the Internet becomes a strong communication tool and, moreover, the traditional media are no longer sufficient for the demand for information and to generate a brand comprehensiveness. How to achieve this another slice of the market?… Show more It is no secret that the Internet grows ever more like business space, and now it is no secret also that became a serious search space regarding products, services and social life. The "mouth tomouth" it is now the internet.Therefore, it is clear that the Internet becomes a strong communication tool and, moreover, the traditional media are no longer sufficient for the demand for information and to generate a brand comprehensiveness. How to achieve this another slice of the market? Working social networks.The next step is "how to" work the social networks, knowing them, understanding them and also understanding and knowing your audience. In the education market, there are few courses and / or courses that cover this issue, not being of any knowledge that deals exclusively with this matter, especially in character "latu sensu". Show less

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  Tera

  2019 - 2019

  Bootcamp - Digital Marketing & Growth Marketing/Marketing Management, General

  Growth Marketing professionals bring together communications creativity, behavioral psychology, technology, automation, data analysis, SEO / SEM and testing methodologies to build true growth engines for businesses in the digital economy.