J Robert Raines

Experience

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  Freelance

  Jun 2011 - Feb 2015

  Creative Specialist

  • Collaborated with directors and creative teams to produce customized musical arrangements that enhanced narrative impact across various projects.• Developed a range of visual assets, including logos and promotional materials, aligned with client branding strategies, leading to increased brand recognition and engagement.• Utilized advanced post-production techniques to enhance video content across multiple formats, creating compelling narratives that engaged audiences.

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  Raleigh Room Escapes, LLC

  Apr 2015 - Aug 2019

  Owner, Creative Director

  Content acquisition and development, video copywriting/design/shooting/editing, social media engagement, management, and marketing.• Conducted comprehensive research and developed innovative content strategies that resulted in a threefold increase in brand visibility and customer engagement, significantly exceeding annual revenue goals.• Produced a diverse range of digital assets, including videos and infographics, while fostering collaboration across teams to enhance marketing effectiveness.• Managed and optimized the digital marketing budget, implementing A/B testing on SEO and PPC campaigns to improve performance and support ongoing business growth. Show less

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  Work+Fly Digital Media

  May 2018 - Aug 2022

  Growth Marketing Specialist

  High engagement of new clients with immersive events/expos where clients have simulated access to BI and predictive modeling in real-time.• Developed and executed immersive events and expos that led to an 83% increase in client acquisition and a 68% improvement in repeat business.• Conducted comprehensive market analysis to identify target audience data, enabling the creation of effective and focused marketing strategies.• Crafted and directed strategic narratives for key initiatives, significantly boosting demand within targeted market segments and enhancing brand positioning.• Managed complete marketing campaigns and events, resulting in income maximization and exceeding user acquisition goals. Show less

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  Work+Play Analytics

  Apr 2020 - Apr 2022

  BI Analyst/Success Manager

  BI analytics, user support, CRM, and reporting/modeling coordinator, focusing on E2E and creative solutions for B2B SaaS needs, and predictive analysis for future business development and data-driven retention.• Developed and executed comprehensive business analysis solutions that prioritized B2B SaaS capabilities and accurately predicted future trends through advanced analytics.• Created an immersive online analysis platform that enhanced team proficiency and performance.• Facilitated collaboration across diverse teams to implement self-service proactive reporting mechanisms, resulting in a 49% increase in client retention and engagement, and a 240% increase in ROI within one quarter. Show less

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  Innovative Financial Group

  Feb 2022 - May 2023

  Digital Marketing Specialist

  Digital Ad Ops Manager, leading team building and refining marketing strategy E2E for maximum ROI/ROAS, and creating campaigns utilizing social psychology and marketing trends to drive conversions.• Developed comprehensive marketing strategies and test plans that significantly enhanced ROI/ROAS by optimizing conversion rates through insights from social psychology and market trends.• Integrated technical CRM/API systems and organized lead generation processes, resulting in a 65% improvement in client outcomes and revenue.• Implemented AI/ChatGPT technologies to achieve a 15% increase in conversion rates while managing substantial B2B SaaS advertising budgets and executing targeted digital marketing campaigns. Show less

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  Freelance

  May 2023 - now

  CRO Analyst/Demand Generation Specialist

  Digital marketing and E2E strategist for corporate and small business clients.• Achieve a 30% increase in website conversion rates by implementing tailored conversion rate optimization (CRO) strategies that enhance user experience (UX).• Collaborate with clients to develop and execute marketing strategies aligned with their business objectives.• Contribute to improvements in consumer acquisition and satisfaction metrics through targeted initiatives.