Michelle Ifversen

Experience

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  Scient

  Jun 1999 - Jul 2000

  User Interface Engineer and Information Architect

  ⋅Worked on internal cross-functional teams and with clients to create a positive user experience by designing user interface screens for web applications such as Sephora, Wells Fargo and Boats.com. ⋅ Created process flows, information architect plans and finally creating the user interface screens.• Lead focus groups for feedback and direction.

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  Williams Communications Group Inc

  Jul 2000 - Dec 2000

  Creative Experience Architect

  ⋅ Worked closely with product engineers and clients to create a positive user experience by designing user interface screens for broadband software. ⋅ Led a team of designers and programmers that created graphics and |interactivity elements for the NBC Olympics campaign so users could see the Olympics live online. ⋅ Designed the user interface and architecture for freeplaymusic.com.

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  Homegrown Photos

  Jan 2001 - Jun 2008

  Creative Director

  Owned and operated one of the first online photo digital greeting card design companies. Managed all production and staff for in-house print shop Designed custom cards and templates for print Managed and coordinated workflow for all freelance and inhouse staff Designed and managed in house website Developed process flows, styles sheets, color palettes Photographed portraits for hundreds of clients Edited all photos for print and web Printed and shipped all products Show less

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  Eco Remedi (Formerly Green This Life)

  Jul 2006 - Aug 2016

  Enviornmental Wellness Director

  Sustainable solutions for your well being through consulting, testing and interior design services. Eco Remedi educates and inspires clients about creative steps they can take to improve their health, home and the planet. Our goal is to achieve optimal wellness by reducing the exposure to toxins in the home and workplace. Whether you’re planning on a remodel, buying a new home, or thinking about new construction, Eco Remedi will transform your space into a healthy place to work or live.We specialize in indoor air quality and electromagnetic field (EMF) testing, along with biophilic interior design. Environmental toxins are everywhere and we show you how to be your own advocate in order to take control of your space, so it doesn’t take control of you. Many buildings, commercial, educational or residential have hidden toxins that you can’t smell or see, like EMF or radon. We demonstrate that “green” isn’t always healthiest for the human body and show you what to look for. We go over simple solutions, talk about great products that will help remedy your space into a healthy, stylish place. If you are having a baby, moving, remodeling or recovering from an illness Eco Remedi is perfect for you! Change IS Good. Show less

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  Freelance

  May 2012 - Jan 2016

  Creative Director

  Michelle specializes in designing intelligent brands and strategies for health and wellness brands. She helps her clients create top level engagements and drives brand awareness authentically, experientially. She has a wide breadth of experience ranging from creative direction, customer experience, copywriting, project management, graphic design, brand development, user-interface design and photography.Developed brand strategies for health and wellness brands to launch and rebrand Photographed and edited promotional marketing video segments Organized, managed focus groups for product launches to increase awareness Designed sales and marketing collateral for online and print clients Designed and implemented websistes Tracked budget and managed schedules for high profile commercial product photo shoots Created proposals and presentations for health and wellness brands Photographed, styled and designed ad campaigns Edited photos, image optimization and photo retouching Designed and wrote copy for advertising campaigns Show less

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  DESIGNWELL STUDIOS

  Jun 2016 - now

  Building Wellness Director

  DesignWell Studios is an environmental wellness design and testing company that optimizes built environments that promote beauty, health + well-being. We offer state of the art, professional environmental testing services that allow their clients to see if their home or workplace has issues from poor air or water quality, mold or high levels of EMFs. Michelle Ifversen is the company's environmental wellness director who specializes in biophilic design, the science of connecting people to nature’s elements in built environments for well-being. DesignWell Studios consults with wellness providers, builders, developers and real estate professionals on the importance of environmental testing, how to remediate safely and remodel, build or design with healthy, non-toxic products and processes.Performed onsite environmental testing assessments for mold, mycotoxins, chemicals and EMFs for commercial and residential properties Wrote environmental wellness property plans based on test results and assessmentsConsulted with clients on environmental wellness and remediationSourced and sold healthy building materials, products and furnishings Consulted on indoor air quality issues and provided solutions Designed biophlic colorline of paint colors for AFM Safecoat called Designwell Colors Co-designed, market and sold WellBuild Lab IAQ Test KitsCreated environmental wellness program Wrote and designed a pilot for Healthy Home TV seriesDeveloped investor prospectus for Healthy Home TV Series Created project proposals for partnerships and clientsDesigned and developed environmental wellness quiz Designed and produced 2 environmental design projects for Serving Up Style and won the sustainable and people's choice awardsManaged projects for interiors and landscape clientsWrote articles for blogs internally and for other publicationsPhotographed content for biophilic art projectsDesigned all branding and marketing materials and website for Designwellstudios.com Show less