Paul Fairleigh

Experience

• 

  Ogilvy & Mather Direct

  Jan 1989 - Jan 1992

  Account Executive to Account Supervisor

  • American Express -- provided strategic oversight and managed creative development for Personal Card acquisition and cardmember activation, usage and retention programs. Led and won creative shoot-out for multi-product point-of-sale acquisition channel.

• 

  FCB International

  Jan 1992 - Jan 1994

  Account Director

  • AT&T consumer long distance -- Developed and Launched True Rewards loyalty program.• Northwest Airlines -- managed all aspects of the World Perks loyalty program including customer acquisition and customer redemption promotions.

• 

  JPMorgan Chase & Co.

  Jan 1994 - Jan 2000

  Business Line Manager responsible for all aspects of the credit insurance product portfolio.• Responsible for the largest P&L in the Insurance division, contributing $380MM+ commission revenue.• Managed all aspects of credit insurance program: contract negotiation, business planning, underwriting, filing and compliance, customer acquisition and retention programs, and customer experience and satisfaction policies.• Initiated regression based models to improve financial impact of telemarketing and direct mail programs, reducing expenses and increasing premiums.• Led development efforts for Hong Kong and Mexico markets: sourced and implemented new direct response insurance programs. Sourced mandatory products in compliance with Mexican insurance law. Show less

  • Vice President -- Chase Cardmember Services

    Jan 1998 - Jan 2000

  • Vice President, Business Line Management -- Chase Insurance Agency

    Jan 1997 - Jan 1998

  • Vice President -- Chase Insurance Agency

    Jan 1995 - Jan 1997

  • Second Vice President -- Chase Bankcard Services

    Jan 1994 - Jan 1995
• 

  Cendant

  Jan 2000 - Jan 2001

  Vice President

  • Appointed by CEO to lead digital enablement across all product teams.

• 

  MasterCard

  Sept 2002 - Feb 2015

  • Negotiated strategic partnerships and lead cross-functional teams: IT, digital enablement, marketing, multiple product teams – Core, Affluent, Debit, Prepaid, Small Business, Commercial. Utilized quantitative, qualitative and user lab research to design and validate value proposition, customer experience, user interfaces.• Increased one year cash flow $11MM by renegotiating reserve requirements for core insurance programs.• Created new transaction-based travel insurance product, leveraging data to identify specific purchase information, establishing break-through, recurring revenue model.• Full P&L responsibility for $26MM+ North American services budget. Partnered with two underwriters, third party actuary, claims administrator, two insurance brokers, multiple service providers.Marketing | Product Management | Account Based Marketing | Affinity Marketing | Marketing Strategy | Customer Relationship Management | Strategic Partnerships | Omni Channel Campaign Design | Digital Marketing | P&L Responsibility | Segmentation Strategy | Executive Relationship Management | eCommerce | User Experience Show less • Reduced service provider on-boarding time by 66% with development of first API for Cardholder Solutions.• Increase customer satisfaction scores by 35%. Led Six-Sigma task force that identified and made changes to underwriting criteria, shortening insurance claim time through reduced submission requirements.• Generated $5MM annual savings and 25% reduction in overall program loss cost through improved claims verification and compliance procedures.Vendor Management | P&L Responsibility | Compliance | U/X Design | Reporting | Budget Management | Project Leadership | Communications | Problem Solver | Matrixed Team Leadership | Show less • Enterprise sales lead for LAC region. Negotiated contracts with two global insurance partners. Analyzed customer needs and identified specific sales opportunities. Rolled-out multi-product strategy that delivered on client KPIs and provided new sales for MasterCard, Client Banks and Insurance partners. • Captured $3MM incremental sales by cross-selling existing credit card benefits and services.Strategic Partnership Development | Affinity Program Management | Customer Relationship Management | Account Planning | Consultative Selling | Sales Forecasting and Resource Allocation | Account Management | Sales Distribution Strategy | Relationship Management | Project Leadership Show less

  • Vice President -- Strategy, Products, Affinity Relationships and Strategic Partnerships

    Jan 2010 - Feb 2015

  • Vice President -- Operations and Compliance

    Jan 2008 - Dec 2009

  • Vice President -- Sales and Strategic Partnership Development

    Sept 2002 - Dec 2007
• 

  VERVE Professional Services, Inc.

  Jan 2016 - Jan 2017

  Director, Sales and Client Services

  • Secured 60% of annual revenue target by 2nd quarter through aggressive and focused prospecting.• Developed and nurtured relationships with C-Level executives at target companies – CEO, CFO, CIO.Partnership Marketing | Segmentation Strategy | Communication Planning and Design | Affiliate Marketing | Affinity Programs | Sales Planning | Market Research | CRM

• 

  Citi

  Aug 2017 - Jan 2018

  Marketing and Product Management

  • Created tracking process for Revenue Services group, meeting compliance standards and regulatory mandates.• Identified and recommend two product opportunities to drive new sales and revenue. Marketing | Product Management | Product Development | Risk | Compliance | Regulatory Oversight

• 

  CoreDispo

  Sept 2018 - Apr 2019

  Senior Director

  • Doubled qualified prospects in sales pipeline through aggressive networking and relationship management.• Improved new business development process including prospect targeting, network expansion.

• 

  Charter Communications

  May 2019 - now

  Major Account Manager

  Spectrum Community Services -- Drives new sales and expands on existing client relationships to increase penetration within the MDU community, achieving sales and revenue objectives.