William (Bill) Hand

Experience

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  National Event Services, Inc. (NES)

  Apr 2001 - Sept 2003

  Security / Usher

  Role: Event Management and Security for large entertainment and sporting venues in Camden, NJ and Philadelphia, PA.Responsibilities: Provide security, crowd-management, and customer service in large venues for concerts, sporting events, and festivals, at the Tweeter Center (now Freedom Mortgage Pavilion) in Camden, NJ, and Lincoln Financial Field in Philadelphia, PA. Protecting and escorting talent and VIPs, crowd control, conflict mediation, safety patrol, emergency response, guest experience, ticket checking, cleaning after events.(High School / College Employment) Show less

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  The Walt Disney Company

  Jan 2003 - May 2003

  Business Studies Internship

  Role: Handpicked in a rigorous selection process for a College Internship at Lynchburg University due to exceptional academic performance.15 Credit Business Course Internship and Waterpark / Resort / Pool Lifeguarding at the most popular resort in the world, Walt Disney World Resort.Responsibilities:Attended applied courses in Business Communication, Business Marketing, Illustration, Animation, and Disney Core Customer Service Practicum for college credits. Extensively educated, trained, and tested.Certified Lifeguard and Cast Member at Disney's Blizzard Beach, Typhoon Lagoon, Coronado, Beach and Yacht Club, and All-Star Resorts. 100% customer-facing interaction, emphasizing customer service and satisfaction, including actual life rescues involving first-aid, rehearsed safety spiels, and mandatory safety training and customer service workshops.Certification: Ellis & Associates International Lifeguard Training Program (ILTP) – 10/20 Protection standard (scanning), the inclusion of in-water rescue breathing, Supplemental Emergency Oxygen Support, AED training Show less

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  Pentagon Pool & Concrete Service, Inc.

  May 2003 - Sept 2003

  Lifeguard

  Role: Certified Lifeguard for various contracted swimming pools in Burlington County, Camden County, and Gloucester County, NJ, typically in housing, condominium, and apartment complexes. Responsibilities: Maintaining pools, grounds, water chemicals, log visitors, and providing customer service to guests.Certifications: Ellis & Associates International Lifeguard Training Program (ILTP) – 10/20 Protection standard (scanning), the inclusion of in-water rescue breathing, Supplemental Emergency Oxygen Support, AED training, CPRAmerican Red Cross Lifeguard Certification – First Aid, CPR, AED Show less

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  Little Sicily II

  Sept 2003 - Dec 2006

  Delivery Driver

  Role: Food Delivery for a popular pizzeria and grill in Central-Gloucester County, NJ. Responsibilities: Provide customer service, take orders, cook / prepare food, handle large amounts of cash, and use the cash register.(College Employment)

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  WILLIAM HAND · MARKETING + CREATIVE

  Aug 2004 - now

  Marketing Consultant, Creative Designer, Graphic Artist – Contract / Freelance

  Full-time Consultation ​and Management of marketing plans and campaigns for regional and national businesses, such as Home Service Contractors (such as select Zoom Drain franchisees, HVAC contractors, etc.). Full-time Creative Services for local, regional, and national businesses, consisting of branding, art direction, creative direction, creative marketing, logos, print-ad design, presentation design, video​/​motion (effects, animation, production, storyboarding), content​/​copywriting (including social media creative, administration, and paid advertising), billboards, newspaper​/​magazine​/​newsletter layout, brochures, mailers, flyers, invitations, posters, book publishing, T-shirts, business cards, stationary, renderings, menus, charts, graphs, vehicle-wraps, digital​/​web graphics, website construction, various multimedia, and SLR photography. Broker of services, including with partner digital advertisers, print production, and efficient creative production outsourcing.Select Clients: Zoom Drain, Royal HVAC, Spark Orthodontics, Lifestyles Tuxedos, Brava Vita Flowers & Gifts, JLB Group, Jazz Hands Dance Academy, R Mobile Marketing. Show less

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  Carmen's Seafood Restaurant

  Jun 2005 - Oct 2005

  Valet Attendant

  Responsibilities: Promptly park and return cars to customers with positive customer service emphasis.(College Employment)

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  Image Graphics

  Sept 2005 - Dec 2006

  Role: High-Profile Print House and Design Agency; Design, PrintingGraphic Design in an agency setting held within a commercial print house. Specialized in print advertising / event promotion for high profile celebrities, media outlets, entertainment venues, local businesses, and nightclubs.Clients: Rebranding and logo design: Sneaker VILLA, US Mortgage Bankers, Flagstar Bank; Promotional Collateral: comedian Kevin Hart, singer / actor Justin Guarini of American Idol, singer Keyshia Cole, WPHI 100.3 FM “The Beat”, Nightclubs (McFadden’s, Chrome, Crazy Horse Too, Kat-Man-Du, Big Kahuna, TSOP, Glam).Promotions: Intern to Graphic Artist (Dec. 2005). Lead Graphic Artist (Feb. 2006). Show less Role: College Internship to meet graduation requirements at Rowan College of South JerseyHigh-Profile Print House and Design Agency; Design, PrintingGraphic Design in an agency setting held within a commercial print house. Specialized in print advertising / event promotion for high profile celebrities, media outlets, entertainment venues, local businesses, and nightclubs.Clients: Rebranding and logo design: Sneaker VILLA, US Mortgage Bankers, Flagstar Bank; Promotional Collateral: comedian Kevin Hart, singer / actor Justin Guarini of American Idol, singer Keyshia Cole, WPHI 100.3 FM “The Beat”, Nightclubs (McFadden’s, Chrome, Crazy Horse Too, Kat-Man-Du, Big Kahuna, TSOP, Glam).Promotions: Intern to Graphic Artist (Dec. 2005). Lead Graphic Artist (Feb. 2006). Show less

  • Lead Graphic Artist – Marketing, Branding, Promotions, and Production

    Aug 2005 - Dec 2006

  • Graphic Artist Internship

    Sept 2005 - Dec 2005
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  Caesars Entertainment Corporation

  Apr 2007 - Sept 2007

  Valet Attendant

  Responsibilities: Promptly park and return cars to customers with positive customer service emphasis. Trained and tested to demonstrate Harrah's Spotlight 5 Customer Service behaviors. Interact with guests as a greeter/host during major events and conventions.(College Employment)

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  Staples

  Sept 2007 - Feb 2008

  Copy and Print Associate – Sales and Production

  Role: International Retail Chain; Print Design, Prepress, Customer ServiceResponsibilities: Graphic design, prepress, print production, and finishing of collateral (stationery, signage, reports, et al.) for the various needs of customers, including personal and business requests. Respond to and resolve customer requests and concerns in the Print Center. Extensive 20+ hours of direct Customer Service training and testing. Thoroughly trained in customer service, printing techniques, commercial offset printers, business machines (computers, wide-format ink-jet printers, laser printers, scanners, copiers, faxes, cutters, laminators, binding machines, et al.), up-selling, and other retail practices. Heavily relied upon for knowledge in operation, maintenance and troubleshooting of business machines, printers, and cash registers.(College Employment) Show less

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  7 Mile Publishing

  Feb 2008 - Sept 2009

  *Also known as Seven Mile Publishing & Creative, LLC (7MP), publishers of the "Seven Mile Times" newspaper, the "Sea Isle Times" newspaper, "Seven Mile Beach Party" magazine, "Sea Isle Beach Party" magazineRole: Regional Magazine Publisher and Design Studio; Design, Publishing, Ad SalesResponsibilities: As a Lead Artist, in charge of the design, layout and editing of the monthly-circulated Seven Mile Times, Sea Isle Times, Seven Mile Beach Party, Sea Isle Beach Party, Avalon Borough Newsletter, the annually-circulated Stone Harbor Vacation Guide, Stone Harbor Yacht Club Yearbook, Avalon Beach Patrol Yearbook, Seven Mile Calendar and many other publications, updating and maintaining both company websites, meeting firm press deadlines, designing ads and branding for external clients (including HBO Boxing, MAK Media, local governments), producing marketing strategies, data visualization charts, graphics, illustrations, street maps, photography, copywriting, distributing the newspapers, interacting with subscribers, soliciting ads, up-selling ad contracts, billing, and various other business practicesAccomplishments: Assumed full administrative control of the Sea Isle Times (Summer, 2009) and increased number of advertisers +37% through solicitation as paper grew to record page count. Awarded "APEX Award for Publication Excellence", as well as the "Publications Management Magnum Opus Award". Show less *Also known as Seven Mile Publishing & Creative, LLC (7MP), publishers of the "Seven Mile Times" newspaper, the "Sea Isle Times" newspaper, "Seven Mile Beach Party" magazine, "Sea Isle Beach Party" magazineRole: College Internship to meet graduation requirements at Stockton UniversityRegional Magazine Publisher and Design Studio; Design, Publishing, Ad SalesResponsibilities: As a Lead Artist, in charge of the design, layout and editing of the monthly-circulated Seven Mile Times, Sea Isle Times, Seven Mile Beach Party, Sea Isle Beach Party, Avalon Borough Newsletter, the annually-circulated Stone Harbor Vacation Guide, Stone Harbor Yacht Club Yearbook, Avalon Beach Patrol Yearbook, Seven Mile Calendar and many other publications, updating and maintaining both company websites, meeting firm press deadlines, designing ads and branding for external clients (including HBO Boxing, MAK Media, local governments), producing marketing strategies, data visualization charts, graphics, illustrations, street maps, photography, copywriting, distributing the newspapers, interacting with subscribers, soliciting ads, up-selling ad contracts, billing, and various other business practicesAccomplishments: Assumed full administrative control of the Sea Isle Times (Summer, 2009) and increased number of advertisers +37% through solicitation as paper grew to record page count. Awarded "APEX Award for Publication Excellence", as well as the "Publications Management Magnum Opus Award". Show less

  • Graphic Artist – Marketing , Branding, and Advertising Sales

    Feb 2008 - Sept 2009

  • Graphic Artist Internship

    Feb 2008 - May 2008
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  Carmen's Seafood Restaurant

  Aug 2009 - Oct 2009

  Valet Attendant

  Responsibilities: Promptly park and return cars to customers with positive customer service emphasis.

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  Caesars Entertainment Corporation

  Sept 2009 - Apr 2012

  Lead Graphic Artist – Marketing , Branding, and Promotions

  *Started role as an employee of Harrah's Entertainment in September 2009. Harrah's Ent. had acquired Caesars Entertainment in June 2005. In November 2010, Harrah's Entertainment was renamed Caesars Entertainment.Role: Casino Gaming Entertainment; In-House Agency; Design, BrandingResponsibilities: Creation of print and digital graphics as a Lead Artist for multiple casinos owned by Caesars Entertainment (Caesars, Showboat, House of Blues, Harrah’s Resort, Harrah’s Philadelphia, Bally’s (Claridge and Wild West), World Series of Poker, ACES Train, and AC Country Club). Worked extensively with other departments (executive management, direct marketing, social media), vendors, and specialists to create branded collateral in a high-volume environment. High-exposure portfolio, including work featured on the outfield wall of Citi Field, Red Carpet promotional signage for the premiere of HBO’s Boardwalk Empire, and in advertising within nationally-distributed periodicals. Extensively-trained in Customer Service (40 hours).Accomplishments: Selected by executive management to execute a complete rebranding of the Showboat Casino and House of Blues identities (May 2011). Upon approval, was tasked to create brand manuals for each, along with a library of templated collateral that continued to be used for many years. Awarded “Most Esteemed Advertiser 2010”, Press of Atlantic City: At The Shore.Promotions: Lead Graphic Artist: Showboat Casino Atlantic City (April 2010 – April 2012)Lead Graphic Artist: House of Blues Atlantic City (April 2010 – April 2012) Show less

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  Star Group

  Apr 2012 - Nov 2012

  Senior Designer – Management, Marketing , Branding, Promotions, and Proposals

  *Full-Time Position for The Media & Marketing Group (M&M, 2MG), now merged into Star GroupRole: Independent Advertising Agency; Senior Design, Production DesignResponsibilities: Creative graphic design, production graphic design, and branding, while supervising of a team of mid-level and junior Graphic Designers to meet expedited deadlines of high-end clients. Production of print, web, and interactive graphics in a large, modern agency setting, predominately for casino gaming and resort clientele, each with a set of unique brand standards. Designated as the Lead Artist for 4 National Casino Brands, and relief for 8 additional casino brands, each under their own contract – tasks include conceptualization of new promotions (usually including a new logo for each new promotion), creative production, executing revisions, and preflighting a wide-range of print and digital material. Often appointed to produce RFP (requests for proposals – branding kits, logos, mock-ups, invitations, vehicle wraps, et al.) for high-end clients on very short deadlines. Additional tasks include storyboarding videos and animations for TV commercials and property displays, then coordinating with the video production team for production. Under supervisory role, tasked with creative approvals, creative direction, client relations, making revisions to subordinates' designs, hiring, training, guidance, delegation, and providing production and performance reports to superiors. Extremely high-volume environment (daily production exceeding 20 projects). Primary Accounts: Harrington Raceway & Casino, Wildhorse Resort & Casino; Secondary Accounts: Resorts World Casino NYC, Monticello Special Projects: Casino RFP re-branding / logos (BlackHawk, Majestic Star, Monticello, Seminole Hard Rock, Seneca, Scioto Downs, Tropicana, Valley Forge); Promotional Logos for numerous casinos; Harrington Raceway membership card branding campaign, Harrington and Seneca Allegheny New Year’s Eve invitations Show less

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  Market Fuel LLC

  Mar 2013 - Sept 2013

  Contract Graphic Artist – Marketing and Promotion

  *Full-Time Contract Position for Creative Design & Production (CDP), now known as Market FuelRole: Print House and Design Agency; Design, PrintingResponsibilities: Creation of print, web, and interactive graphics in an agency / production facility, for a wide range of clientele, with emphasis on the casino gaming industry. Assistance with print production via numerous on-site wide-format ink-jet machines. Primary Accounts: Valley Forge Casino Resort, Borgata Hotel Casino & Spa. Show less

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  DVFlora

  Jan 2014 - Jun 2014

  Contract Graphic Artist – Branding and Marketing

  *Full-Time Contract Position for Delaware Valley Floral Group, now known as DV FloraRole: Wholesale Floral Distributor; In-House Agency; Design, Catalog DesignResponsibilities: Creation of print and digital graphics in the marketing department of an international wholesale floral distributor, including fulfilling in-house requests on demand. Oversight over the design and production of large printed and digital catalogs, sell sheets, newsletters, branding campaigns, logos, etc. Editing of in-house photography. Operation of print production with various finishing techniques on-site. Major Projects: Philadelphia Flower Show; Floralpalooza Trade Show; Easter / Mother’s Day / Christmas catalogs; bi-weekly employee newsletters. Show less

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  Vindico Medical Education

  Oct 2014 - Jan 2015

  Contract Graphic Artist – Branding and Clinical Education Publishing

  *Full-Time Contract Position for Vindico Medical Education, part of Wyanoke GroupRole: Medical / Pharma Publishing; In-House Agency; Publication / Presentation DesignResponsibilities: Creation of print and digital graphics for a well-established medical / pharmaceutical education publisher in a large, corporate setting. Oversight over the design and production of clinical-level medical newsletters, books, brochures, Power-Point presentations, educational material, and special in-house requests. Show less

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  Eldorado Resorts, Inc.

  Jan 2015 - Feb 2020

  Marketing Brand Strategist, Senior Graphic Artist

  *Started role as an employee of Tropicana Entertainment corporate headquarters in January 2015. Tropicana Ent. was acquired by Eldorado Resorts in October 2018. After the acquisition, I was an on-site Graphic Artist and Brand Strategist under the control of Eldorado Resorts, Inc. In June 2020, Eldorado Resorts acquired Caesars Entertainment, renaming the company Caesars Entertainment. Role: Casino Gaming Entertainment; In-House Agency; Senior Design, BrandingResponsibilities: Recruited initially to create a new in-house advertising studio, "Trop Studio", from the floor-up; by migrating and organizing inherited collateral to a local server, purchasing hardware and software, instituting a file management system and hiring a 10-person team. Led this team in re-branding the identity of Tropicana Entertainment (consisting of 8 properties internationally) and producing the company-wide brand manual, all during a span where the corporation went from 12th place (and bankruptcy) to 2nd place in regional market revenue. Led team on special creative projects, presentations, and software training. Created, directed and produced print, web, video graphics, and copywriting, as a Lead Artist for the original 8 properties, 6 subsequent merged properties, along with William Hill Sportsbook, TropicanaCasino.com, and TropWorld.com. Scripted, designed, and made many important presentations to owner Carl Icahn, the CMO, the CEO, and the President; including a presentation that facilitated an acquisition by Eldorado Resorts and kept the internal studio from closing. Extremely high-volume production with multitasking and tight deadlines. Designated to train superiors, peers, and subordinates. Trusted to select, install, and troubleshoot office hardware, software, and accessories as the pseudo IT specialist. Appeared in advertising video promotions and commercials. Show less

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  Tropicana Atlantic City

  Jan 2015 - Feb 2020

  Marketing Brand Strategist, Senior Graphic Artist

  *Started role as an employee of Tropicana Entertainment corporate headquarters in January 2015. Tropicana Ent. was acquired by Eldorado Resorts in October 2018. After the acquisition, I was an on-site Graphic Artist and Brand Strategist under the control of Eldorado Resorts, Inc. In June 2020, Eldorado Resorts acquired Caesars Entertainment, renaming the company Caesars Entertainment. Role: Casino Gaming Entertainment; In-House Agency; Senior Design, BrandingResponsibilities: Recruited initially to create a new in-house advertising studio, "Trop Studio", from the floor-up; by migrating and organizing inherited collateral to a local server, purchasing hardware and software, instituting a file management system and hiring a 10-person team. Led this team in re-branding the identity of Tropicana Entertainment (consisting of 8 properties internationally) and producing the company-wide brand manual, all during a span where the corporation went from 12th place (and bankruptcy) to 2nd place in regional market revenue. Led team on special creative projects, presentations, and software training. Created, directed and produced print, web, video graphics, and copywriting, as a Lead Artist for the original 8 properties, 6 subsequent merged properties, along with William Hill Sportsbook, TropicanaCasino.com, and TropWorld.com. Scripted, designed, and made many important presentations to owner Carl Icahn, the CMO, the CEO, and the President; including a presentation that facilitated an acquisition by Eldorado Resorts and kept the internal studio from closing. Extremely high-volume production with multitasking and tight deadlines. Designated to train superiors, peers, and subordinates. Trusted to select, install, and troubleshoot office hardware, software, and accessories as the pseudo IT specialist. Appeared in advertising video promotions and commercials. Show less

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  Campbell Comfort Systems

  Feb 2020 - Jul 2022

  Marketing Manager, Graphic Art Manager, Information Technology (IT) Manager

  Role: Home Services ContractorResponsibilities: Marketing budget planning, implementation, administration, maintenance, analysis, and reporting. Full oversight of Google LSA, Google Ads / PPC keyword optimization, retargeting ads, display ads, social media ads, SEO optimization, coordination with website administrators and mass-media advertising vendors, and Google Business (GMB) and social media profiles. Execution and management of branding with creative autonomy. Direction and production of print, digital, and video content to create marketing pieces across all media platforms (online, direct mail, radio, television, digital marketing, social media platforms, promotional swag, apparel, vehicle wraps, signage, et al.). Creation of in-house training videos, and presentations. Creation and editing of copywriting, videography, and photography. Oversight of all IT-related tasks within the office such as computer software installation, hardware maintenance, network connections, security, and technician iPads. Certification: Nexstar Marketing Planning Workshop,St. Paul, MN, Sept. 23 – 25, 2020 (on location). 30-hour comprehensive course and testing on marketing plan development (Design, Budgeting, Implementation, Administration, Maintenance, Analysis, Reporting).Certification: Nexstar Digital Marketing Fundamentals Workshop,St. Paul, MN, July 6 – 9, 2021 (remote). 40-hour comprehensive course and testing on digital marketing (Website, Email, SEO, Local SEO, Google Analytics, Social Media, Tracking and Measurement, Pay-Per-Click, Online Lead Generation).Accomplishments (YoY 2020 – 21): Call Leads up (+34%); Revenue up +$2,931,000 (+114%). Similar performance projected before departing mid-2022.Community / Charity Promotions Conceived / Implemented: "HVAC Installations for Dog Adoptions": a donation was made for every new HVAC install, covering the adoption of 2 – 5 pets per month."Free Heating System Check" Holiday Food Drive Holiday Toys For Tots Drive Show less

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  Zoom Drain

  Feb 2020 - Jan 2024

  Marketing Ops + Digital Marketing Manager (& interim Marketing Director) for a large franchisor of home services contractors. In command of the Marketing Dept. during a period of hyper-expansion, where total number of franchisees increased from 16 to 58 (+263%) in a span of 16 months, with many additional locations expected. Responsible for developing and implementing new, distinct, top-to-bottom marketing plans for each of the 42 locations opened since coming on board, and simultaneously administering the marketing plans for each of the 58 Zoom Drain franchisees — consisting of 70 distinct marketing plans concurrently-managed in total.Responsibilities: Executive-level marketing plan development and full oversight over SEM (Google Ads: Local Services Ads (LSA) / Pay-Per-Click (PPC) / keyword optimization; SEO optimization; Google Business Profiles), retargeting ads, display ads, social media ads, each of the 58 franchisee websites, and the flagship corporate website. Oversight includes strategy, consultation, budgeting, implementation, administration, setup / onboarding, training, support, maintenance, analysis, reporting, and coordination with vendors, separately for each one of the 70 current Zoom Drain marketing plans. Provides ongoing training / support, including developing / hosting demonstrations for new franchisee owners and semi-monthly Franchise Support Meetings for all 58 franchisees. Trusted and depended upon to build marketing plans for each new location — including a comprehensive SEM strategy, a budget calendar, generating ad contracts, setting up / supplying brand-consistent content for lead aggregators, and media buying. Other core responsibilities include building efficiencies (SOP manuals, templates, training videos, et al.), leading team meetings / presentations, mentorship, collaboration with Business Development, brand strategy, content creation, graphic design, multimedia production, mail marketing, social media management, and tech support. Show less Responsibilities: Marketing budget planning, implementation, administration, maintenance, analysis, and reporting. Full oversight of Google LSA, Google Ads / PPC keyword optimization, retargeting ads, display ads, social media ads, SEO optimization, coordination with website administrators and mass-media advertising vendors, and Google Business (GMB) and social media profiles. Execution and management of branding with creative autonomy. Direction and production of print, digital, and video content to create marketing pieces across all media platforms (online, direct mail, radio, television, digital marketing, social media platforms, promotional swag, apparel, vehicle wraps, signage, et al.). Creation of in-house training videos, and presentations. Creation and editing of copywriting, videography, and photography. Oversight of all IT-related tasks within the office such as computer software installation, hardware maintenance, network connections, security, and technician iPads. Certification: Nexstar Marketing Planning Workshop,St. Paul, MN, Sept. 23 – 25, 2020 (on location). 30-hour comprehensive course and testing on marketing plan development (Design, Budgeting, Implementation, Administration, Maintenance, Analysis, Reporting).Certification: Nexstar Digital Marketing Fundamentals Workshop,St. Paul, MN, July 6 – 9, 2021 (remote). 40-hour comprehensive course and testing on digital marketing (Website, Email, SEO, Local SEO, Google Analytics, Social Media, Tracking and Measurement, Pay-Per-Click, Online Lead Generation).Accomplishments(YoY 2020 – 21): Call Leads up (+49%); Revenue up +$1,085,000 (+147%). Similar performance projected before departing mid-2022.Community / Charity Promotions Conceived and Implemented: "Free Heating System Check" Holiday Food Drive: over 1,500 lbs. of food donated to local families in need, via Food Bank of South Jersey (Pennsauken, NJ). Holiday Toys For Tots Drive: over 150 toys donated to children in need. Show less

  • Corp. Franchise Marketing Operations Manager, Digital Marketing Manager, Marketing Director (INT)

    Jul 2022 - Jan 2024

  • Marketing Manager, Graphic Art Manager, Information Technology (IT) Manager

    Feb 2020 - Jul 2022
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  Sapphire Studios

  Sept 2024 - now

  Account Manager - Digital Marketing / UGC

  Responsibilities and Skills:• Cultivate and strengthen relationships with a portfolio of over 30 clients, serving as the primary point of contact for all communication and ensuring exceptional client satisfaction.• Develop and execute innovative media strategies that consistently exceed client expectations, resulting in increased ROAS, Conversions, Conversion Rate, Impressions, Clicks, improved Brand Awareness, et al.• Collaborate effectively with cross-functional teams, including creative, production, and talent management, to deliver high-performing UGC-style campaigns.• Stay abreast of evolving media trends and platforms, proactively identifying opportunities to optimize campaign performance and drive client success.• Demonstrate strong analytical and problem-solving skills, leveraging data insights to inform strategic recommendations and campaign optimizations.• Pioneer the development of AI within UGC campaigns, driving innovation and efficiency in content creation.• Develop internal efficiencies and automations, implementing these strategies into the company's standard operating procedures to streamline workflows and maximize productivity.• Manage business development (sales, new client contracts, onboarding, retention, renewals, revenue) and end-to-end campaign production (presenting decks, actioning creative strategies, asset delivery, campaign performance data analytics) in a B2B environment for high-profile and scaling startup brands across all industries.• Specialize in helping clients achieve cost efficiency, production speed/efficiency, and exceed KPI performance expectations.• Proficiently utilize various platforms/ad managers: TikTok (and TTCX), Meta (Facebook, Instagram), Snapchat, YouTube, LinkedIn.• Effectively leverage software tools: AI - Gemini, ChatGPT, AI Ad Makers (AdCreative.ai, Sivi.ai, Quickads, Creatopy, Visme, Visla, Narrato, icon.me), Google Workspace; Motion; Slack; Lark; TTCX (TikTok Creative Exchange), et al. Show less