Lauren Hoffman

Experience

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  Lanier and Company CPA

  Jan 2006 - Aug 2006

  Marketing Intern

  Acted as liaison to advertising agency on marketing initiatives, i.e. brochure and Web site.Developed easy-to-read asset allocation documents for management’s use in client presentations.

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  HD Supply

  May 2006 - Aug 2006

  Marketing Intern

  Prepared and proofed content for marketing tactics, including Hughes Toolbox.Compiled event survey analysis for review by management.

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  Darden Restaurants

  May 2006 - May 2007

  Media Monitoring Intern

  Tracked publicity on Red Lobster and Olive Garden chains with Microsoft Access for ROI assessment by management. Monitored various databases, including Lexis-Nexis and CompIntel.

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  Universal Orlando Resort

  Jan 2007 - Jan 2015

  Developed and communicated marketing strategy for global product launch, The Wizarding World of Harry Potter – Diagon Alley. Applied research, past results, and product expertise to identify objectives, target audiences, key messages, distribution, and timeline. Partnered with internal teams and lead cross-divisional task force in the development of communication plans.Partnered with internal operations teams and employee communications teams to generate alignment among consumer experience, marketing strategies, and communicated messages.Created look back assessments for campaign initiatives by tracking key performance metrics, leading indicators, and customer reaction. Utilized learnings to make campaign improvements.Leader in marketing and sales organizational restructure, including developing process tools, training new employees, and sharing best practices. Recruited, trained, and developed direct report. Show less Increased Florida origin business by developing targeted marketing campaigns and implementing promotional ticket products. Co-chaired cross-divisional task force with marketing and sales teams to develop communication plans and track business results.Worked with external agency to create Universal’s first-ever multi-platform Hispanic campaign, including television, radio, print, and digital media. Strengthened company focus on this market.Partnered with Warner Bros. to develop and drive business for the Harry Potter Home Entertainment Celebration event, the first-ever Harry Potter fan event at Universal Orlando.Recruited, trained, and developed direct report, including management of internship program. Show less Led marketing execution for The Wizarding World of Harry Potter – Hogsmeade, a global game-changer in the theme park industry. Worked with cross-divisional internal partners and external licensors. Utilized product expertise to ensure brand integrity. Partnered with AirTran Airways to execute a co-branded campaign, including a nationally-recognized airplane wrap, in-flight promotion, and publicity support.Marketing project manager for Universal’s Grad Bash, a high school graduation event which achieved record-breaking results and eliminated the competition. Led interdepartmental meetings, marketing plan development, campaign execution, and budget management. Show less Launched Universal’s Gradventure event, including brand development, event strategy, and campaign execution. This event has become the market leader for middle school events.Generated comprehensive tracking and analysis reports for Florida’s top designated market areas. Utilized results to implement change in marketing programs.Project manager for direct response television marketing, including strategy development, execution, and tracking. Collaboratively worked with internal media and advertising partners. Show less

  • Manager Brand Management

    May 2013 - Jan 2015

  • Senior Representative Brand Marketing

    May 2011 - May 2013

  • Representative Brand Marketing

    Aug 2009 - May 2011

  • Associate Representative Brand Marketing

    Jan 2008 - Aug 2009

  • Coordinator Group Sales

    May 2007 - Jan 2008

  • Intern Brand Marketing

    Jan 2007 - May 2007
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  Universal Studios Hollywood

  Apr 2015 - Apr 2019

  Manager Integrated Marketing Strategy

  Lead cross-functional teams in the development and execution of The Wizarding World of Harry Potter marketing and sales plan. Partner with creative, publicity, social, digital, CRM, media, and sales teams to develop launch and sustaining campaigns that are on strategy and executed on time. Apply insights, past results, brand expertise, and industry knowledge to develop effective plans.Marketing project manager for first-ever scope of product marketing and sales plan with emphasis on developing breakthrough programs, generating awareness, and driving visitation.Develop strategic framework and actionable marketing and sales plans for all-new seasonal in-park activities, including spring castle projection experience and immersive holiday activation. Effectively work from a remote location, utilizing video conferencing, e-document sharing, and WebEx capabilities. Build strong working relationships during in-person visits to set foundation for virtual communications. Assist in hiring, training, and developing new team members. Show less

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  Universal Destinations & Experiences

  Apr 2019 - now

  Led product strategy for marquee events, new attractions, and add-on experiences to ultimately meet/exceed global business goals for Florida and California theme parks. Delivered strategic input and prioritization to activate audience centric marketing plans with cross-functional team.Subject matter expert on assigned products and lead marketing liaison with partners in operations, Universal Creative, entertainment, merchandise, food/beverage, and finance. Champion for process improvements amid organizational restructure. Hire, train, and empower direct reports. Show less Generate win-win opportunities between strategic partners and global theme parks in alignment with business objectives. Support corporate level priorities with Comcast NBCUniversal partners. Foster and leverage key relationships while exploring and executing mutually beneficial programs.Lead liaison with Universal’s Live Entertainment division, ultimately supporting top company franchises and amplifying theme parks message. Establish processes, strategize cross-marketing, and manage conflict checks with parks. Marketing/PR consultant and local subject matter expert. Global relationship management for intellectual properties and licensed partners, including multi park internal/external collaboration, conflict resolution, prioritization, and best practice sharing. Show less

  • Director Marketing & Sales Orchestration

    Mar 2024 - now

  • Senior Manager Brand & Marketing Strategy

    Mar 2021 - Mar 2024

  • Manager Strategic Partnerships & Communications

    Apr 2019 - Mar 2021