Aprigio Freitas

Experience

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  Araujo & Sobrinho

  Jan 1991 - Jan 1994

  Office Assistence
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  Marques Soares

  Dec 1995 - Oct 2008

  Administrative assistant I

  Reporting directly to the Financial Director, main abilities and functions carried through in the sector of Accounting:Analysis of Costs;Control of Payments;Analysis and processing of Invoices (conference and analysis of all the invoices proceeding from National Suppliers);Banking conciliation; (Analysis of banking trade bills and conciliation with internal trade bills of payments); Management of stocks; (Management of stocks in some sectors (Youth & Sports);

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  Marques Soares

  Dec 2008 - Aug 2010

  Marketing Manager Assistent

  Reporting directly to the Administration, the scope of the function encloses the following abilities:Planning, Control and Evaluation of the External and Internal Communication of the company;Control of brand Positioning in the segment B2C;Creation of Communication and Promotion shares;Analyze the market and its players;Participation in the choice of products in the segments sportwear and Young clothes;Elaboration of the biennial catalogue;Analyse of the service activity after sales;Implementation of the Newsletter and the Strategical planning of business (Mission, Vision and Values). Show less

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  Lightning Bolt - Têxtil Manuel Gonçalves, SA

  Aug 2010 - Sept 2016

  Online Marketing Manager

  A heritage surf brand founded on the North Shore of Oahu in 1971, famous for its cult following and powerful signature. Now, based out of Los Angeles, the brand delivers quality contemporary sports and lifestyle wear that is unmistakably surf. Marketing & Communication* Online Marketing* E-commerce* Event Management* Promotions* Social Media Marketing* Advertising* Product Marketing* Logistics* Strategic Planning* SEO* CRM* Email Marketing* Digital Marketing* Marketing Strategy* Marketing Management Show less

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  Collectiveb.com

  Jul 2011 - Dec 2014

  Online Content and Marketing Officer

  Marketing & Communication* Online Marketing* Promotions* Social Media Marketing* Strategic Planning* Marketing Strategy* Digital Marketing

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  Sonae Fashion

  Oct 2016 - Dec 2018

  Digital Marketing Specialist at Sonae Group

  * Support the definition of the online campaigns (Paid Media) aligned with the business strategy (focus on Brand (Deeply) Awareness and Performance);* Planning, management and control of the online campaigns for the multiple markets;* Planning, implementation, optimization and control of campaigns (Adwords, Facebook/Instagram Ads, etc);* Work closely with several Digital/Performance Marketing agencies;* Management and control of the online campaigns budget by market and by channel;* Elaboration and update of the reports of the relevant KPI’s. Show less

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  Deeply Europe

  Jan 2019 - Dec 2020

  Coordinate internal and external resources to get the best possible execution of the projects;Ensure all projects are delivered on time, within scope and on budget;Assist in defining the scope and objectives of the project, involving all stakeholders and ensuring technical feasibility;Ensure availability and allocation of resources;Develop a detailed project plan to monitor and track progress;Manage changes in the project scope, scheduling and manage the costs using appropriate verification techniques;Measure project performance using appropriate tools and techniques;Risk and impact management to minimize project risks;Track project performance, specifically to review successful completion of short- and long-term goals;Meet budget objectives and make adjustments to project constraints based on financial analysis. Show less • Develop content strategy aligned with short-term and long-term marketing targets• Collaborate with marketing and design teams to plan and develop site content, style and layout• Optimize content according to SEO• Use content management systems to analyze website traffic and users engagement metrics• Manage content distribution to online channels and social media platforms to increase web traffic• Develop an editorial calendar and ensure content team is on board• Stay up-to-date with developments and generate new ideas to draw audience’s attention• Set and implement social media and communication campaigns to align with marketing strategies• Provide engaging text, image and video content for social media accounts• Organize and participate in events to build community and boost brand awareness• Liaise with Development and Sales departments to stay updated on new products and features• Build relationships with customers, potential customers, industry professionals and journalists• Perform research on current benchmark trends and audience preferences• Elaborate and implement social media strategy to align with business goals• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)• Monitor SEO and web traffic metrics• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency• Communicate with followers, respond to queries in a timely manner and monitor customer reviews• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)• Suggest and implement new features to develop brand awareness, like promotions and competitions• Stay up-to-date with current technologies and trends in social media, design tools and applications Show less

  • Project Manager Officer

    Jun 2019 - Dec 2020

  • Digital Content, Community & Social Media Manager

    Jan 2019 - Dec 2020
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  Leroy Merlin

  Nov 2021 - now

  Digital Product Manager @ Leroy Merlin