Selena Beretta

Experience

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  Sony

  Nov 2002 - May 2003

  Internship

  Internship in digital imaging division, supporting marketing managers.

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  Esprinet

  May 2003 - May 2005

  Brand Manager

  Marketing manager for PC components such as Creative, Ati Sapphire, AsusNegotiation and purchase management with product suppliersCommunication and promotional activities.Sales support through direct marketing and advMarket, competitors and channel analysis and strategy developmentResponsible for category performance (Sales, profits and Market share)Business plan preparationLogistic and order management (product rotation and efficiency)

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  Actebis Peacock GmbH

  May 2005 - Feb 2007

  Product Marketing Manager

  Product marketing manager for HP printersDefinition of business plan, pricing and marketing activities.Vendor management (negotiation and purchase)Logistic management (product Inventories and forecast)

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  Philips

  Mar 2007 - Jan 2013

  Customer experience leader for Italy, Greece and Israel.Guidance on strategic & tactical business decisions by providing a holistic picture of Customer Experience through effective management of customer experience programs at market level and market research.Support the 3 sectors to drive flawless end-to-end delivery of Consumer/Customer Experience.Management of 2-ways communication for NPS activities & process between local & global teamsRoll-out of internal NPS awareness plan, to improve understanding of NPS & its impact on Philips’ growthEnable business to act on research data, through sharing results & implications of decisions made (workshop,strategic reviews,local plans).Periodically review and update at management level.Coordinate with central customer experience teams ensuring relevant local measurement & robust diagnostics of customer experience. Show less Marketing manager in the Accessories Category (sound accessories,mobility accessories, media, USB) for the Italian marketDefinition and implementation of the country marketing plan.Market analysis, product launches, portfolio and pricing analysisChannel product distribution/listingCommunication and promotional plans (POS material, consumer and trade promotions, on line campaign, partnership).Country responsibilities for category performance (sales, margins and market share) and product planning Show less

  • Customer Marketing Manager

    Jun 2010 - Jan 2013

  • Product Marketing Manager

    Mar 2007 - Jun 2010
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  The Insiders

  Jan 2014 - Jun 2022

  Senior Account Manager Business Development

  Managing the day-to-day relationship with a wide range of clients in the FMCG, consumer electronics, personal care and pharma industries.- develop client portfolio approaching new contacts and consulting them- mantain relation with existing clients, leverage cross selling solution - propose, negotiate and close of individual or yearly contracts with clients - cooperate with and supervise the operational team in the implementation of client solutions sold.

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  UNGUESS

  Jun 2022 - now

  Senior Sales Manager

  UNGUESS’s tech platform delivers all the benefits of collective wisdom, giving your business the insights you need at any point in the decision-making process. Unleash the power of TRYBER, our global community of highly vetted humans who will help you test and improve your products and services, providing you with qualitative and quantitative research in a fast and flexible way.