
Hector Azofeifa
Credit Analyst Executive

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About me
Sales and Marketing Manager | RevOps as a Service | Agile Coach
Education

Trailhead by Salesforce
2021 - 2021Essentials of Pardot Lightning App for Digital Marketers
Universidad Latina de Costa Rica
2000 - 2004Bachelor's degree Industrial Engineering
Universidad Latina de Costa Rica
2000 - 2008Bachelor's degree Electrical and Electronics Engineering Technician
Universidad Fidélitas
2024 - 2025Associate's degree Digital Marketing & ECommerce1er Periodo CLV-055 Fundamentos de Mercadeo Digital 2do Periodo CLV-056 Mercadeo y comunicación de Redes Sociales3er Periodo CLV-078 Mercadeo de contenidos y viral 4to Periodo CLV-054 Principios de e-Commerce5to Periodo CLV-057 Modelos de Negocios e-Commerce 6to Periodo CLV-079 Aplicación y operación de e-Commerce

Trailhead by Salesforce
2021 - 2021Reporting Fundamentals in Lightning Experience Marketing/Marketing Management, General Certifcation
Experience

BAC Credomatic Network
Jan 2000 - Feb 2004Credit Analyst ExecutiveProvided executive-level support to the credit reporting team, acting as the primary point of contact for consumers and consistently delivering a positive customer experience.

Equifax Costa Rica
Oct 2004 - Feb 2025-Marketing Campaign Management: Strategically maintain and execute marketing campaigns aligned with key business objectives.-Sales Team Leadership: Effectively manage and motivate Inside Sales and Lead Qualification teams to achieve optimal performance.-Performance Monitoring: Establish and track key performance indicators (KPIs), including ROI, conversion rates, enabled revenue, and operating costs, to drive data-informed decisions.-Process Optimization: Continuously identify and implement improvements within the Lead to Contract process to enhance efficiency and effectiveness.-Project Management & Agile Execution: Lead cross-functional teams in planning and executing strategic initiatives using Agile methodologies such as Scrum and Kanban. Oversee project timelines, resource allocation, and stakeholder communication to ensure successful delivery of marketing and sales initiatives while optimizing workflows and adaptability. Show less Experienced Operations Manager with a proven ability to drive productivity, reduce costs, and resolve complex challenges. Expertise in leading cross-functional teams, managing performance, and streamlining processes. Skilled in data analysis and reporting, utilizing Lean Six Sigma methodologies to optimize operations and achieve continuous improvement.Key Accomplishments:-Operational Excellence: Consistently exceeded performance targets by effectively coordinating and prioritizing tasks across diverse work units, including payroll, administration, and reporting.-Data-Driven Decision Making: Developed and maintained comprehensive reporting systems (dashboards, scorecards, and metrics) to monitor performance and ensure adherence to standards.-Continuous Improvement: Led multiple Lean Six Sigma initiatives (Kaizen events) resulting in significant cost savings and process enhancements. Achieved Lean Green Belt certification.-Talent Management: Partnered with Human Resources to optimize recruiting and onboarding processes for various roles within the Shared Services Center. Trained and mentored new employees on multiple task programs.-Budgetary Oversight: Actively participated in the annual budgeting process, ensuring efficient resource allocation and cost control.-Program Implementation: Successfully launched and scaled six new programs for the Costa Rica Shared Services Center, including investigations, autofax, data management, disputes, invoicing, and a French call center channel.Additional Skills:*Proficient in: Lean Six Sigma methodologies, data analysis and reporting tools, project management software.*Strong communicator: Effectively collaborates with cross-functional teams and stakeholders at all levels.*Results-oriented: Dedicated to achieving organizational objectives and delivering exceptional results. Show less
Sales and Marketing Manager
Oct 2018 - Feb 2025Operations Front Line Manager
Jan 2006 - Oct 2018Team Leader
Oct 2004 - Jan 2006

Hopkins Revenue Solutions
Jun 2025 - nowManaging Partner
Licenses & Certifications

Foundations: Data, Data, Everywhere
GoogleSept 2023- View certificate

Scrum Master Professional Certificate - SMPC®
CertiProfJul 2021 
B2 Advanced Grammar & Conversation Workshop
Idioma InternacionalOct 2020
Lean Greenbelt Certification
EquifaxFeb 2011- View certificate

Understanding the Digital Customer
SkillsoftAug 2022 - View certificate

Developing Your Business Acumen
SkillsoftAug 2022 
Oracle Eloqua Marketing Cloud Service 2017 Certified Implementation Specialist
OracleNov 2018- View certificate

Diploma in GBS
The Hackett Group Inc.Jun 2019 
Desarrollo Líderes y Equipos de Trabajo
Instituto para el Desarrollo del Liderazgo - Leadership and Development InstituteJun 2014
Advance Excel 2010
Cámara de Industrias de Costa RicaJun 2014
Languages
- enEnglish
- spSpanish
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