Allan Coroza

Experience

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  Global Sources

  Feb 2006 - Oct 2010

  Content Coordinator

  - Review and publish content on web pages while ensuring usability, accessibility and accuracy- Oversee the content layout, visual look and overall UI- Ensure that content and layout is compatible with supported internet browsers and mobile devices through user testing or feedback- Analyze data and analytics, and provide insight into key business points and performance indicators- Keep up-to-date of emerging web and mobile developments necessary in innovating and finding the best methods to present information and implement new content strategy and media campaigns Show less

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  Trend Micro

  Oct 2010 - Dec 2012

  Senior Web Specialist

  - Lead front-end developer responsible for developing and maintaining a number of Trend Micro’s website from its parent and regional websites, technical support website to community website. - Designs, codes and approves UI templates, working prototypes and wireframes.- Coordinates with project managers, developers, technical editors and counterparts from international offices in project planning and, design and development.- Leads a team of designers and developers while reporting to the Senior Project Manager.ACHIEVEMENTS• Trend Micro Club Excellence 2011 Awardee (Highest employee recognition)• Trend Micro Employee of the Quarter Awardee (4Q 2010) Show less

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  Bayview Technologies, Inc

  Jan 2013 - Jun 2021

  UX Manager

  - Spearheads the overall UI/UX and design direction of the whole organization.- Directs and manages all aspects of UX and design using various methods and processes:• User stories and personas• Heatmaps and scrollmaps• Information architecture• Design and brand guidelines • Wireframes and prototyping • A/B and multivariate testing• User interviews and surveys• Design sprints• MVP and product roadmap• Responsive web and mobile • Design interaction• UX and industry research• UI review and QA/UAT• Agile process and Scrum• Data and analytics- Leads a team of business analysts, UX designers and developers; Primarily the creative lead, bridging the gap between IT and the business, but also wears the hat of a technical project manager and product owner.- Directly reports to the Online Gaming Director and Director of Marketing; Collaborates and works closely with various teams from business stakeholders (directors and C-level), product and marketing to IT, SEO and project.ACHIEVEMENTS• Instilled a user-centric mindset and design thinking approach that encouraged the organization to primarily focus on the users we are creating for, leading to better products and services.• Implemented and standardized internal processes and tools that fostered collaboration and significantly improved team communication, project turn-around and business revenue.• Established UX as one of the lead phases for all projects; Introduced a research and data-driven approach to identify opportunities or creating new products, improve design and challenge assumptions. Show less