Wei-Chun Angela Sun

Experience

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  T-Labs, Telekom Innovation Laboratories

  Apr 2017 - Jul 2017

  Project Assistant

  Identify useful application possibilities for new material including market research, potential customer inquiries, product tests, data analysis and presentation of results. Business model set-up and identify possible collaborations.

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  C&A

  Sept 2017 - Feb 2018

  Consumer Insights & Analytics Internship

  Research activities: - Designed and developed research concepts- Programmed online questionnaires- Carried out, evaluated quantitative studies- Visualized the resultIn-House Consulting: - Developed sales optimization proposals for stores- Suggested improvement-strategies for marketing activities and the product portfolio- Data preparation for competitors analysis

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  Smarketer GmbH

  Jul 2019 - Apr 2020

  Growth Consultant

  Online Marketing Projects: - Identify KPIs, business model and potentials of the clients- Implement actionable campaigns in Google network- Analyze collected commercial data and optimize performance- Budget and Project management - Usability analysis, market and target group behavior deep-dives

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  AUTO1 Group

  Apr 2020 - now

  In addition to my previous role, also taking on:• Sports partnerships evaluation for 3 key EU markets (including constant tracking, ROI modeling, ad-hoc research projects, and primary and secondary data analysis)•Created Personas based on primary and secondary data, which involved the coordination of 5+ interdisciplinary teams•Monitor market and industry insight and initiate research projects which help understand and win customers•Brand equity-related research for both C2B and retail brands •Leading the first qualitative UX + brand research •Giving Training to onboard colleagues on brand KPIs monitoring andanalytics Show less • Spearheaded strategic projects for target group profiling and expansion with primary market research study throughout the process, including briefing, research design, data collection, analysis, reporting, and stakeholder engagement as well as supervising primary data suppliers• Analysing brand KPIs and marketing performance across 9 countries and reporting on brand development activity to senior stakeholders•Deep dive and analyse various behavioral data (media usage, interest to seek growth opportunities for the brand)• Initiated competitor monitoring and analysis for 9 markets• Brand performance analysis including all acquisition channels (online, offline, on-site activations, etc.) across 9 markets• Managing market research agencies' relationships, including supporting the negotiation of multi-figure deals • Planning, design, distribution, and analysis of customer surveys to support marketing and product, both on an ad-hoc and continuous basis. (Topics covering: commercial concept and post (performance) testing, offline marketing (OOH) performance analysis)• PR and Sport sponsoring related secondary analysis• Ideation and Implementation of consistent branding initiatives across strategic touchpoints• Supported building up brand KPI tracking Show less

  • Brand Development Manager

    Jul 2021 - now

  • Junior Market Research & Brand Development Manager

    Apr 2020 - Jul 2021