Rahul Singhal

Experience

• 

  TIL Limited (Tractors India)

  Jul 2007 - Dec 2007

  Graduate Engineer Trainee

  Worked in production planning team as GET. Ensured the production of cranes as per schedule on shop floors.

• 

  Hyundai Motor India Ltd

  Dec 2007 - Apr 2012

  - Service Brand enhancement through planning and execution of various marketing activities and service campaigns (Hyundai Always Around, Free Car Care Clinic, Monsoon and Winter check up camps). Analyzing and reporting campaign performance metrics to Management.- Organized Customer meets and events at national/regional level for boosting customer confidence in Hyundai service.- Planned and executed Customer car rallies across cities for new product promotion and creating market buzz (Miles n Smiles rally for i20/Eon cars)- Developed and implemented CSR programs for Brand goodwill generation (Hyundai Traffic Squad program). Instrumental in planning and launching the CSR program in Kolkata for first time.- Managed non-technical (soft skills) training portfolio for pan India dealer network to ensure regular skill upgradation of dealer manpower like CCO/CCM, Service Advisor and Service Manager for handling the customers in most effective manner.- Preparation of annual calendar for different training programs in coordination with external training agencies and executing the same.- Regular reviews with training agencies for ensuring effectiveness of training content and doing modification as per the requirement.- Annual revenue and capital budget planning, allocation of budget for various activities and ensuring effective cost control. Show less

  • Assistant Manager, Service Marketing & Training (Customer Care Service)

    Jan 2009 - Apr 2012

  • Graduate Engineer Trainee (Customer Care Service)

    Dec 2007 - Dec 2008
• 

  General Motors

  May 2012 - Dec 2013

  Deputy Manager, Service Planning (Aftersales)

  - Network penetration analysis for exploring the requirement of any new dealer workshop to bridge the network gap.- Service data analysis & Release of monthly All India ZMR comprising of workshop performance parameters.- Trend analysis of Service Retention & Release of service retention scores dealer wise.- Regular upgradation of Dealer Management System(DMS) with New modules development to improve the efficiency of system.- New workshop layouts finalization and go ahead post management approval.- Managed aftersales vendors/suppliers (for Workshop equipments/consumables, paint, engine oil, VAS products) as a first contact point. - Coordination for finalization of Special Service Tools for new models (SAIL UVA, SAIL NB & Enjoy). Price negotiation & finalisation with vendor, thereafter, releasing dealer bulletin for communication across service network.- Periodic reviews with vendors/suppliers management to ensure their quality support and concern resolution.- Conducting audits at the dealer workshops to ensure the compliance with service policies/SOPs and usage of approved workshop products.- Introduction of new VAS products/workshop consumables through established vendors/suppliers to enhance company royalty income plus workshop revenue.- Raised sponsorships from the appointed suppliers for new product launches.- Planned and executed Car Service Camps and Customer Meets on regular basis for service brand promotion and customer retention. Show less

• 

  Samsung Electronics

  Dec 2013 - Dec 2019

  - National and centralized role of leading pan India marketing activities (annual budget - 10 crores plus) across 1000+ customer service touch points.- Conceptualizing the norms of Service Branding as a separate Brand Building initiative and devising strategy for different communication channels for promoting Service theme "We'll Take Care Of You, Wherever You Are".- Close working with creative agency for building and delivering new marketing initiatives to promote service reach and care, thereby, enhancing the sales possibility through service channels.- Ensured that all localized work created by the creative agency meet Samsung brand guidelines and legal compliance.- Standardization of service centers layout for brand consistency and customer delight experience (POSM deployment, GSB, wall branding, staff uniform, communication display via posters/brochures/leaflets); conducting regular audits for ensuring the same.- Handling full cycle process of POS material procurement (RFQ -> PO release) from vendor sources till required deployment at service centers.- Devising and promoting marketing communication related to different service product & offerings across digital media.- Conceptualizing and organizing customer engagement campaigns, events and product training programs to enhance customer connect.- Keeping an eye on current market trends, competitors and giving timely feedback to management.- Annual budget planning & allocation of budget for various marketing activities- Preparing the annual marketing calendar and tracking the execution of the activities within the allocated budget.- Collaborating with cross functional teams for executing marketing activities pertaining to customer service campaigns like AC/Ref/Pre Monsoon camp and Engineers skill competition.- TFT member for conducting National Launch event of introducing 535 branded service vans under "Project Surya". Exclusive responsibility of vehicle branding and uniform design of van engineers. Show less

  • Manager, Strategic Planning (Customer Satisfaction)

    Apr 2018 - Dec 2019

  • Assistant Manager 2, Strategic Planning (Customer Satisfaction)

    Apr 2016 - Mar 2018

  • Assistant Manager 1, Strategic Planning (Customer Satisfaction)

    Dec 2013 - Mar 2016
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  Self-employed

  Jan 2020 - Sept 2021

  Self Employed