Manuela Seria

Experience

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  Dolce & Gabbana

  May 2006 - May 2009

  Senior Merchandiser and Executive Developer to Buying, Retail and Merchandising Director

  Skills: consumptive analysis of budget and productivity of different product lines in different markets. I reported to the Fashion Designers and to the shareholders with focus on Rtw and accessories analysis and Retail activities, in order to develop the collection structure and the right product mix. I was involved in the advertising campaign planning process, press projects and special projects coordination, such as “Extreme Beauty in Vogue”, trunk shows, launch events (make-up and fragrances). Licensing Coordinator for copyright projects (RTW).Together with Buying/Retail and Merchandising Director, Mrs. Gabriella Forte, we have carried out the Retail and Buying plans and the allocated budget. Main activities:- Coordination of the Retail activities with focus on sales force training on products, collections, company policies, company practices, sales techniques and standing, for the directly owned boutique and for shop in shop, corners,…- Productivity performance analysis and customer satisfaction analysis through specific dedicated reports. - Buying office supervision in order to select the right merchandise assortment and the product handling, basing on the consumptive analysis of sell-in/sell-out and best/worst sellers, on the different product lines in different markets.- Market analysis: competitors, emerging trends and retail price study.- Planning of the visual merchandising calendar and definition of the coordinated image for the worldwide Dolce&Gabbana boutiques. Show less

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  Petra Srl

  Jun 2009 - Sept 2011

  Chief Executive Officer

  Petra is a Marketing consulting firm, mainly operating in Luxury goods.- Market analysis (market dimensions, evolutionary trend of market demand, market needs, SWOT analysis, success factors)- Segmentation analysis and competition index (dimensional, geographical, registry, psychographic, for spending potential, life style, buying behavior, ecc…) - Definition of priority issues basing on market strength and on market compliance (dedicated marketing, concentrated marketing, differentiated marketing)- Product definition (development and launch of new products/services, management of the existing product portfolio, product modification, rationalization or elimination)- Price definition (selling price, return valuation and planning, over time price modification)- Placement definition (sales channels, sales planning and control, trade relation, sales network)- Promotion definition (advertising, public relations and media relations, promotions – sales promotion, sponsorships, merchandising, direct marketing, events, exhibitions and fairs, ecc…)- Marketing plan: strategy definition, strategy planning and strategy implementation (Executive Summary, and connections with other plans – e.g.: financial -, customer analysis, brand analysis, segmentation, positioning, objectives, strategy, financial aspect, resources allocations, implementation and control) Show less

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  Milano Teleport

  Aug 2011 - Aug 2024

  In this role, I carry out satellite projects for the Ministry of Defence, Ministry of Foreign Affairs, NATO, UN, ESA, ASI, Guardia di Finanza, Carabinieri and Coast Guard.Projects are tailor made for end users and often anticipate the integration of different solutions through an accurate scouting work on the market, realization of agreements with national and international partners in the aerospace sector, big players and R&D realities of the aerospace cluster.The activity also consists in the coordination and development of mission critical achievementsboth in the context of direct assignments and both in Italian, EU and NATO tenders.I am responsible for the accreditation processes at the institutions,identification of opportunities and execution of projects: PM activity, contract analysiscontract, decision-making of risk assessment and economic impact, revenue, administrative coordination, delivery and commissioning. Show less Milano Teleport is the biggest independent Teleport in Italy, that provides satellite telecommunications in C and KU band. Main markets are: Oil&Gas, Mining, Energy, Construction, Government, Military, Aerospace, Maritime (Cargo, Tanker, Ro-Ro, Rigs, Merchant, Cruise, Super Yacht). Business Development, Strategic Marketing & Sales. Develop and coordinate the global marketing plans. Develop and execute strategies that drive business growth. Trade marketing activities for key suppliers, distributors, partners. Lead coordination of marketing activities with global regions. Work with internal partners to execute key initiatives. Build Brand reputation. New Products launch.Included activities: - Prepare marketing plan and budget aligned to the business plan and sales strategy; - Oversee the content production for marketing materials such as brochures, satellite info book, newsletters, customer magazine, presentations, case studies, press release, etc; - Ensure content alignment with brand perception and strategic objectives;- Manage projects such as corporate web-site, SEO/SEM, online adv, media adv and leads generation;- Develop marketing tools to execute a consistent brand strategy around the globe;- Planning, arranging and attending exhibitions, conferences and events in order to build relationships with partners/customers and as a speaker;- Scouting/Prospecting new customers in key areas and attending key meetings;- Media Plan to ensure presence on magazines, both editorials and adv;- Digital strategy, web platform development and integration with main social networks;- Sales and Marketing reporting;- New Product launch: name/logo, copyright, positioning, price, communication, strategy, launch; Show less

  • Government, Aerospace and Defense Manager

    Feb 2021 - Aug 2024

  • Business Development Manager - Defence & Aerospace

    Dec 2013 - Feb 2021

  • Worldwide Marketing & Sales

    Aug 2011 - Dec 2013
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  Orbis Maritime

  Sept 2014 - Dec 2015

  Marketing and Sales Consultant

  ORBIS was established in 2014 by a group of private investors, as an independent system integrator, with the aim to supply telecommunication services dedicated to the yacht industry.www.orbismaritime.com

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  Consulting Italia Group S.p.A

  Oct 2016 - Jul 2018

  Senior Sales Consultant

  Consulting Italia Group works in the Merger&Acquisition sector, by allowing buying and selling of SMEs.Corporate value analysis of portfolio companies through internal and external due diligence carried out in conjunction with professional firms, evaluation of positioning, market proposition, identification of potential lead buyers (e.g. merchant banks, enterprises, private individuals), negotiations, closure.

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  Meware Srl

  Oct 2018 - Nov 2020

  Business Development Manager

  North Italy area - Business Development Responsible for new opportunities and strategic projects, mainly based on:- data processing, business intelligence and business analysis;- Cognitive Platform (A.I., Machine Learning);- Gamification;- process automation EAI, BPA, CEP, SOA, BAM, Microservices.

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  Telespazio

  Oct 2024 - now

  Senior Manager Satellite Communications
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  Women in Aerospace Europe (WIA-Europe)

  Nov 2024 - now

  Member of Women in Aerospace Europe (WIA-E) - Rome LG