Jhaz Petersen

Jhaz Petersen

Researcher

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location of Jhaz PetersenDenmark

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  • Timeline

  • About me

    Data Analyst | Business Analyst | PowerBI developer | Salesforce & ServiceMax - Empowering leaders with data-driven insights for profitable growth

  • Education

    • Copenhagen Hospitality College

      2010 - 2011
      Receptionist

      Basic Course

    • Language School Hellerup

      2009 - 2010
      Danish Language

      Learned the Danish as my third language

    • Copenhagen Business School

      2011 - 2014
      Bachelor's degree Business Administration and Service Management

      Activities and Societies: • Major Courses: Service Marketing (Result 10) • Service Economics (Result 10) • Cultural Economics & Politics (Result 12) • Descriptive Methods for Service Management (Result 10) • Management of Creative Processes (Result 10) Applied Time Series Analysis and Forecasting (Result: 7) o Thesis: Stevns Klint Sustainable Tourism (Result 7) “Residents’ Perceptions towards Sustainable Tourism at World Heritage Site – A Case Study of Stevns Klint in Denmark” Services are increasing in importance and comprise a growing share of the world’s economies, while services are also becoming increasingly important as a differentiator for firms. Therefore, I am focused on building up my competences and skills within the service sector. I am specialized on Travel and Transportation Management, Tourism and Hospitality, Meeting and Event Management and Trade.My recent case project is on tourism management in Stevns Klint in which to develop a sustainable… Show more Services are increasing in importance and comprise a growing share of the world’s economies, while services are also becoming increasingly important as a differentiator for firms. Therefore, I am focused on building up my competences and skills within the service sector. I am specialized on Travel and Transportation Management, Tourism and Hospitality, Meeting and Event Management and Trade.My recent case project is on tourism management in Stevns Klint in which to develop a sustainable tourism in and around Stevns Klint. Show less

    • Niels Brock

      2011 - 2011
      English Level A, Mathematics Level B
    • Copenhagen Business School

      2015 - 2019
      Master’s Degree Master in Economics and Business Administration - International Marketing and Management (IMM)

      Activities and Societies: Nestle Case Competition "How to win in eCommerce?"​ (Result: Winner) Quality Study Board Member (Ensuring the highest quality of education for the students (both foreign and Danish) of IMM through effectively addressing their concerns and needs) Strategic marketing and management are central to my program study - IMM. We study the importance of organizational activities such as operations management and management accounting. The challenges for doing business are overwhelming, but the IMM profile provides a foundation for analysing and reflecting on how to do business, and the managerial challenges focus on different types and sizes of private sector companies.Skills and Knowledge acquired in this study:International… Show more Strategic marketing and management are central to my program study - IMM. We study the importance of organizational activities such as operations management and management accounting. The challenges for doing business are overwhelming, but the IMM profile provides a foundation for analysing and reflecting on how to do business, and the managerial challenges focus on different types and sizes of private sector companies.Skills and Knowledge acquired in this study:International Business and Strategy, Management, Marketing, OperationsMarketing Research (Keen on using SPSS - statistical analysis software)Managerial AccountingBig Social Data Analytics (R and RStudioOrganization and Sustainability in the Service SectorE-Business and Communication Show less

    • Polytechnic University of the Philippines

      2000 - 2004
      Bachelor's degree Marketing
  • Experience

    • Systems and Encoding Corporation

      Jan 2005 - Jan 2006
      Researcher

      Part of Sencor Research Team that provides outsource knowledge processing service Developed database for Gale Encyclopedia of Association through extensive online research activities and data entry. Thus, successfully generated thousands of leads of non-profit association in the USA as a new entry. Verifies data additions, investigating and correcting problems such as missing/duplicate documents. Promoted to Quality Assurance task which ensured highest value content in both substance and accuracy in data entry. Identifies, investigate and corrects data errors, and other problems associated with job tasks. Leadership skills - Trained and led new employees in data entry. Show less

    • Grand Waldo Hotel and Spa

      Jan 2006 - Jan 2007
      Guest Service Host

       Responsible for interacting directly with international guests. Provided guests knowledgeable and helpful information regarding current offers, services and events.Became go-to staff member for attending to complaints of the international guests and non-Chinese speaking guests.Gained knowledge about hospitality and tourism industryWorked in a large team of international people

    • Savant Technologies

      Jan 2006 - Jan 2006
      Data Analyst

      Performed data encoding work sourced from local data processing companies in Manila. The task consisted of keying survey responses, legal documents and birth certificates.Trained new employees with the data encoding processes. Achieved high volume of production in encoding work while maintained a high degree of accuracy and quality work for the BPO clients from the USA. Trained in analyzing extensive data/information from an abstract plant documents and other related documents that clients used for business decisions. Improvement opportunities assist co-workers through training and monitoring. Show less

    • The Venetian I The Palazzo, Resort Hotel & Casino I Las Vegas Sands Corp.

      Jan 2007 - Jan 2008
      Casino Beverage Server

       Managed the service flow of beverage server team, set goals and delegated tasks ensuring exceptional customer service. Held various positions within food and beverage service in a 5-star hotel and casino such as required to serve drinks to VIP guests, minibar, bartending and inventory. Worked with thousands of direct casino customers daily and kept a courteous manner during long hour of shifts.

    • Four Seasons Hotel

      Jan 2008 - Jan 2009
      Banquet Assistant

      o Experienced in Chinese culture and working culture.o Thrived working in an international environment Developed skills about delivering a 5-star customer service while working under pressure. Banquet server for large events including major corporate conferences

    • The Square Hotel

      Jan 2009 - Jan 2011
      Restaurant Assistant

      o Learned the Danish working culture.o Experienced in European guests’ culture and other nationalities.oWorked in a fast-moving environment while maintaining serving duties and excellent service. Increased sales of the hotel by providing information about the hotel’s breakfast offer to walk-in guests. Collaborated well in a team with diverse and multinational team members.

    • Roots Food

      Nov 2015 - Feb 2016
      Marketing Researcher

       Conducted a Marketing Research project and analyses on market and consumer insights for their “superfood” product launch in Denmark. Conducted data collection utilizing primary and secondary research to gather materials pertaining to projects. Utilized Google Analytics to measure consumer behavior such as web visits and clicks to improve sales lead opportunities. Executed statistical quantitative analysis to provide product-market fit insights to the managers. Presented the key insights with actionable recommendations for the strategic action plan of Roots Food. Marketing Communication - Managed the email marketing task, social media marketing and web shop. Formulated content for the campaigns promoting Roots Food and Moringa. Performed a data analysis measuring the performance of the campaigns deployed utilizing Facebook analytics. Sales - Played a key role in the success of the launching event of Roots food as well as in every promotional event by providing information and demonstrating the product to customers which generated sales. Enhanced my skills of being creative and self-driven with the ability to work with minimal direction and supervision. Show less

    • William Demant

      Sept 2018 - Feb 2019
      Data Analyst - Master Thesis Student

      The grade is 12+ (A+)• Evaluate current market penetration opportunity for cross-selling strategy through deep dive analysis on The Netherland’s hearing healthcare industry B2B customers’ purchasing behavior.• Successfully developed and deployed machine learning project. Analyzed big transactional data and utilized algorithms for Association Analysis, Customer Segmentation, Target Marketing, Customer Lifetime Value, Behavioral Analysis.• Visualized and showcased the insights to the decision makers to aid them in their sales & marketing strategy.The value of this thesis is the framework offered in developing a value-added strategic approach to exploiting the potential opportunities available from big data and the methods and techniques available in turning data into insight.Concepts applied in this thesis are:Cross-Selling Strategy for International B2B customersCustomer Segmentation, Clustering, K-Means clusteringRFM Analysis, (Recency, Frequency, Monetary) for Behavioral Customer segmentation, Identifying the most profitable customersTarget MarketingMarket Basket Analysis/Association Analysis as the Recommendation ModelCustomer Lifetime Value AnalysisData Mining Process Show less

    • Demant

      Oct 2019 - Nov 2021
      Global Business Analyst

      Project Management, Competitor Intelligence, Market Intelligence, Brand Positioning, Go-to-Market

    • Marel

      Feb 2022 - Feb 2024
      Global Business Analyst

      Empowering decision-makers. From data to wisdom with PowerBI, CRM/ERP Big data analysis, Salesforce, ServiceMax, SQLManaging business performance of Marel's service division

    • WSAudiology

      Mar 2024 - Nov 2024
      Global Commercial Analyst
    • Nexi Group

      Dec 2024 - now
      Business Intelligence Analyst
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Jhaz Petersen
      Nestle Case Competition Nestle Denmark Aug 2015 Won the 1st place in Nestle Case Competition titled "How to Win in eCommerce?"​ Among 14 teams of new International Marketing and Management students. Our solution: Nestle's Mother and Baby Care Product Subscription Model to drive online traffic to the new online-webshop - Shopall24.dk in order to maximize revenue.
  • Volunteer Experience

    • Guide

      Issued by Klimaforum09 on Jan 2009
      Klimaforum09Associated with Jhaz Petersen